Prime London Market Dashboard \u2013 June 2026 | LonRes<\/title>\n <link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\n <link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin>\n <link href=\"https:\/\/fonts.googleapis.com\/css2?family=Playfair+Display:ital,wght@0,400;0,600;0,700;1,400&family=Inter:wght@300;400;500;600;700&display=swap\" rel=\"stylesheet\">\n <script src=\"https:\/\/cdnjs.cloudflare.com\/ajax\/libs\/Chart.js\/4.4.1\/chart.umd.min.js\"><\/script>\n<\/head>\n<body>\n\n<div class=\"plmb-dashboard\" data-plmb-url=\"https:\/\/lonres.com\/public\/prime-london-monthly-dashboard-july\/\">\n<style>\n\/* \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\n PLMB DASHBOARD \u2014 SCOPED STYLES\n \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 *\/\n.plmb-dashboard,\n.plmb-dashboard *,\n.plmb-dashboard *::before,\n.plmb-dashboard *::after { box-sizing: border-box; }\n.plmb-dashboard {\n --plmb-magenta: #DD0F7B;\n --plmb-magenta-dk: #B0095E;\n --plmb-teal: #00B5AD;\n --plmb-cream: #F2EDE4;\n --plmb-cream-2: #FBF7EE;\n --plmb-sand: #E8E2D8;\n --plmb-dark: #2B2826;\n --plmb-badge: #363a45;\n --plmb-mid: #66605A;\n --plmb-border: #D4CCC2;\n --plmb-border-dk: #B8AE9F;\n font-family: 'Inter', -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif;\n background: var(--plmb-cream);\n color: var(--plmb-dark);\n font-size: 14.5px;\n line-height: 1.65;\n -webkit-font-smoothing: antialiased;\n -moz-osx-font-smoothing: grayscale;\n scroll-behavior: smooth;\n}\n.plmb-dashboard p, .plmb-dashboard h1, .plmb-dashboard h2, .plmb-dashboard h3,\n.plmb-dashboard h4, .plmb-dashboard ul, .plmb-dashboard ol, .plmb-dashboard table,\n.plmb-dashboard figure { margin: 0; padding: 0; }\n.plmb-dashboard a { color: var(--plmb-magenta); text-decoration: none; }\n.plmb-dashboard a:hover { text-decoration: underline; }\n.plmb-dashboard .plmb-serif { font-family: 'Playfair Display', Georgia, serif; }\n.plmb-dashboard .plmb-magenta { color: var(--plmb-magenta); }\n.plmb-dashboard .plmb-small { font-size: 11.5px; color: var(--plmb-mid); }\n.plmb-dashboard .plmb-divider { border: none; border-top: 1px dashed var(--plmb-border-dk); margin: 22px 0; }\n.plmb-dashboard .plmb-rule { border: none; border-top: 1px solid var(--plmb-border); margin: 0; }\n.plmb-dashboard .plmb-logo { width: 56px; height: 56px; display: inline-block; flex-shrink: 0; }\n.plmb-dashboard .plmb-logo--sm { width: 36px; height: 36px; }\n.plmb-dashboard .plmb-logo--xs { width: 28px; height: 28px; }\n.plmb-dashboard .plmb-section { position: relative; overflow: hidden; background: var(--plmb-cream); border-bottom: 1px solid var(--plmb-border); }\n.plmb-dashboard .plmb-section--alt { background: var(--plmb-cream-2); }\n.plmb-dashboard .plmb-section--overview { background: var(--plmb-cream); }\n\n\/* \u2500\u2500\u2500 COVER PAGE (hidden on web; shown only in the PDF) \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n.plmb-dashboard .plmb-cover { display: none; }\n.plmb-dashboard .plmb-cover-inner {\n position: relative; z-index: 1;\n min-height: 297mm;\n display: flex; flex-direction: column;\n padding: 64px 56px 56px;\n box-sizing: border-box;\n}\n.plmb-dashboard .plmb-cover-geo { right: -120px; bottom: -120px; width: 620px; height: 620px; opacity: 0.07; }\n.plmb-dashboard .plmb-cover-brand { display: flex; align-items: center; gap: 16px; }\n.plmb-dashboard .plmb-cover-brand-text {\n font-size: 13px; font-weight: 600; letter-spacing: 0.22em; text-transform: uppercase;\n color: var(--plmb-mid);\n}\n.plmb-dashboard .plmb-cover-main { margin-top: auto; margin-bottom: auto; }\n.plmb-dashboard .plmb-cover-eyebrow {\n font-size: 13px; font-weight: 600; letter-spacing: 0.18em; text-transform: uppercase;\n color: var(--plmb-magenta); margin: 0 0 22px;\n}\n.plmb-dashboard .plmb-cover-title {\n font-family: 'Playfair Display', Georgia, serif;\n font-size: 58px; font-weight: 400; line-height: 1.04; color: var(--plmb-dark);\n margin: 0 0 22px; max-width: 12em;\n}\n.plmb-dashboard .plmb-cover-edition {\n font-family: 'Playfair Display', Georgia, serif; font-style: italic;\n font-size: 26px; color: var(--plmb-magenta); margin: 0; line-height: 1.3;\n}\n.plmb-dashboard .plmb-cover-data {\n font-family: 'Playfair Display', Georgia, serif; font-style: italic;\n font-size: 26px; color: var(--plmb-magenta); margin: 0 0 28px; line-height: 1.3;\n}\n.plmb-dashboard .plmb-cover-edition--solo { margin-bottom: 28px; }\n.plmb-dashboard .plmb-cover-strap {\n font-size: 16px; line-height: 1.6; color: var(--plmb-dark); max-width: 30em; margin: 0;\n}\n.plmb-dashboard .plmb-cover-cta {\n display: inline-flex; align-items: center; gap: 10px; align-self: flex-start;\n margin-top: 26px; background: var(--plmb-magenta); color: #fff; text-decoration: none;\n font-family: 'Inter', sans-serif; font-size: 14px; font-weight: 600; letter-spacing: 0.03em;\n padding: 13px 24px;\n}\n.plmb-dashboard .plmb-cover-cta-arrow { font-family: 'Playfair Display', Georgia, serif; font-size: 20px; line-height: 1; }\n.plmb-dashboard .plmb-cover-foot {\n display: flex; align-items: flex-end; justify-content: space-between; gap: 24px;\n border-top: 2px solid var(--plmb-dark); padding-top: 22px;\n}\n.plmb-dashboard .plmb-cover-source {\n font-size: 11.5px; line-height: 1.6; color: var(--plmb-mid); text-align: right; margin: 0;\n}\n.plmb-dashboard .plmb-section-inner { max-width: 1240px; margin: 0 auto; padding: 56px 56px 64px; position: relative; z-index: 1; }\n.plmb-dashboard .plmb-geo { position: absolute; pointer-events: none; opacity: 0.055; z-index: 0; }\n.plmb-dashboard .plmb-geo--hero { right: -40px; top: 40px; width: 520px; height: 520px; }\n.plmb-dashboard .plmb-geo--side { right: -80px; bottom: -80px; width: 320px; height: 320px; }\n.plmb-dashboard .plmb-section-head { display: grid; grid-template-columns: auto 1fr auto; align-items: center; gap: 22px; padding-bottom: 18px; border-bottom: 2px solid var(--plmb-dark); margin-bottom: 32px; }\n.plmb-dashboard .plmb-section-num { font-family: 'Playfair Display', Georgia, serif; font-size: 42px; font-weight: 400; color: var(--plmb-magenta); line-height: 1; letter-spacing: -0.02em; }\n.plmb-dashboard .plmb-section-label { font-size: 11.5px; font-weight: 600; letter-spacing: 0.18em; text-transform: uppercase; color: var(--plmb-mid); display: block; margin-bottom: 4px; }\n.plmb-dashboard .plmb-section-title { font-family: 'Playfair Display', Georgia, serif; font-size: 26px; font-weight: 400; line-height: 1.18; color: var(--plmb-dark); }\n.plmb-dashboard .plmb-section-badge { background: var(--plmb-badge); color: #fff; font-size: 14px; font-weight: 600; padding: 11px 22px; letter-spacing: 0.06em; white-space: nowrap; text-transform: uppercase; }\n.plmb-dashboard .plmb-section-nav { display: grid; grid-template-columns: 1fr auto 1fr; align-items: stretch; gap: 12px; margin-top: 48px; padding-top: 24px; border-top: 1px solid var(--plmb-border); }\n.plmb-dashboard .plmb-nav-btn { display: flex; align-items: center; gap: 10px; padding: 14px 20px; background: #fff; border: 1px solid var(--plmb-border); color: var(--plmb-dark); font-size: 13px; font-weight: 500; text-decoration: none; transition: all 0.15s ease; line-height: 1.3; min-width: 0; }\n.plmb-dashboard .plmb-nav-btn:hover { border-color: var(--plmb-magenta); color: var(--plmb-magenta); text-decoration: none; transform: translateY(-1px); }\n.plmb-dashboard .plmb-nav-btn .plmb-nav-arrow { color: var(--plmb-magenta); font-family: 'Playfair Display', Georgia, serif; font-size: 22px; line-height: 1; flex-shrink: 0; }\n.plmb-dashboard .plmb-nav-btn .plmb-nav-label { font-size: 10px; letter-spacing: 0.12em; text-transform: uppercase; color: var(--plmb-mid); font-weight: 600; display: block; margin-bottom: 2px; }\n.plmb-dashboard .plmb-nav-btn--prev { justify-self: start; }\n.plmb-dashboard .plmb-nav-btn--next { justify-self: end; flex-direction: row-reverse; text-align: right; }\n.plmb-dashboard .plmb-nav-btn--home { justify-self: center; background: var(--plmb-magenta); color: #fff; border-color: var(--plmb-magenta); padding: 14px 24px; font-weight: 600; letter-spacing: 0.04em; }\n.plmb-dashboard .plmb-nav-btn--home:hover { background: var(--plmb-magenta-dk); border-color: var(--plmb-magenta-dk); color: #fff; }\n.plmb-dashboard .plmb-nav-btn--home .plmb-nav-arrow { color: #fff; }\n.plmb-dashboard .plmb-nav-btn--disabled { opacity: 0; pointer-events: none; }\n@media (max-width: 700px) {\n .plmb-dashboard .plmb-section-nav { grid-template-columns: 1fr 1fr; grid-template-areas: \"home home\" \"prev next\"; gap: 10px; }\n .plmb-dashboard .plmb-nav-btn--prev { grid-area: prev; justify-self: stretch; }\n .plmb-dashboard .plmb-nav-btn--next { grid-area: next; justify-self: stretch; }\n .plmb-dashboard .plmb-nav-btn--home { grid-area: home; justify-self: stretch; justify-content: center; }\n .plmb-dashboard .plmb-nav-btn { padding: 12px 14px; font-size: 12px; }\n}\n.plmb-dashboard .plmb-overview-head { display: flex; align-items: center; justify-content: space-between; gap: 24px; padding-bottom: 28px; border-bottom: 1px solid var(--plmb-border); margin-bottom: 36px; }\n.plmb-dashboard .plmb-overview-head-left { display: flex; align-items: center; gap: 22px; }\n.plmb-dashboard .plmb-overview-title { font-family: 'Playfair Display', Georgia, serif; font-size: 44px; font-weight: 400; line-height: 1.06; color: var(--plmb-dark); }\n.plmb-dashboard .plmb-overview-title .plmb-edition { display: block; font-size: 18px; color: var(--plmb-magenta); letter-spacing: 0.04em; margin-top: 6px; font-weight: 400; font-style: italic; }\n.plmb-dashboard .plmb-overview-intro { display: grid; grid-template-columns: 5fr 6fr; gap: 48px; align-items: end; margin-bottom: 44px; padding-bottom: 36px; border-bottom: 1px solid var(--plmb-border); }\n.plmb-dashboard .plmb-overview-intro-left { min-width: 0; }\n.plmb-dashboard .plmb-overview-intro-right { min-width: 0; }\n.plmb-dashboard .plmb-overview-headline { font-family: 'Playfair Display', Georgia, serif; font-size: 36px; font-weight: 400; line-height: 1.18; color: var(--plmb-dark); margin: 0; }\n.plmb-dashboard .plmb-overview-subtext { font-size: 15px; font-weight: 400; line-height: 1.72; color: var(--plmb-dark); margin: 0; }\n.plmb-dashboard .plmb-overview-table-block { margin-bottom: 44px; }\n.plmb-dashboard .plmb-overview-bullets-block { margin-bottom: 44px; }\n.plmb-dashboard .plmb-bullets { list-style: none; padding: 0; margin: 0; }\n.plmb-dashboard .plmb-bullets--2col { columns: 2; column-gap: 44px; }\n.plmb-dashboard .plmb-bullets li { position: relative; padding: 0 0 0 22px; margin-bottom: 14px; font-size: 13.5px; line-height: 1.65; color: var(--plmb-dark); break-inside: avoid; page-break-inside: avoid; }\n.plmb-dashboard .plmb-bullets li:last-child { margin-bottom: 0; }\n.plmb-dashboard .plmb-bullets li::before { content: \"\"; position: absolute; left: 0; top: 9px; width: 8px; height: 8px; background: var(--plmb-magenta); border-radius: 50%; }\n.plmb-dashboard .plmb-bullets li strong { color: var(--plmb-dark); font-weight: 600; }\n.plmb-dashboard .plmb-table-heading { font-size: 13px; font-weight: 600; color: var(--plmb-magenta); letter-spacing: 0.08em; text-transform: uppercase; margin-bottom: 14px; }\n.plmb-dashboard .plmb-prime-table { width: 100%; border-collapse: collapse; font-size: 13px; }\n.plmb-dashboard .plmb-prime-table thead th { background: var(--plmb-magenta); color: #fff; padding: 12px 12px; text-align: center; font-weight: 500; font-size: 11.5px; line-height: 1.35; vertical-align: middle; }\n.plmb-dashboard .plmb-prime-table thead th:first-child { background: transparent; }\n.plmb-dashboard .plmb-prime-table tbody td { padding: 13px 12px; text-align: center; border-bottom: 1px solid var(--plmb-border); color: var(--plmb-dark); font-size: 13px; background: #fff; }\n.plmb-dashboard .plmb-prime-table tbody td:first-child { text-align: left; font-weight: 500; }\n.plmb-dashboard .plmb-prime-table tbody tr:last-child td { border-bottom: none; }\n.plmb-dashboard .plmb-headlines { display: grid; grid-template-columns: 1fr 1fr; gap: 32px; margin-top: 40px; padding-top: 32px; border-top: 1px solid var(--plmb-border); }\n.plmb-dashboard .plmb-headlines h4 { font-size: 12px; font-weight: 600; color: var(--plmb-magenta); letter-spacing: 0.1em; text-transform: uppercase; margin-bottom: 14px; }\n.plmb-dashboard .plmb-hl-cards { display: grid; grid-template-columns: 1fr; gap: 10px; }\n.plmb-dashboard .plmb-hl-card { border: 1px solid var(--plmb-border); background: #fff; padding: 16px 18px; display: flex; align-items: center; justify-content: space-between; font-size: 13px; color: var(--plmb-dark); text-decoration: none; gap: 10px; transition: border-color 0.15s, background 0.15s, transform 0.15s; }\n.plmb-dashboard .plmb-hl-card:hover { border-color: var(--plmb-magenta); background: #fff; text-decoration: none; transform: translateY(-1px); }\n.plmb-dashboard .plmb-hl-arrow { color: var(--plmb-magenta); font-size: 18px; flex-shrink: 0; font-family: 'Playfair Display', Georgia, serif; }\n.plmb-dashboard .plmb-section-body { display: grid; grid-template-columns: 1fr 1fr; gap: 44px; align-items: start; }\n.plmb-dashboard .plmb-section-body--stacked { grid-template-columns: 1fr; }\n.plmb-dashboard .plmb-copy p { font-size: 14px; line-height: 1.78; color: var(--plmb-dark); margin-bottom: 16px; }\n.plmb-dashboard .plmb-copy p:last-child { margin-bottom: 0; }\n.plmb-dashboard .plmb-copy--full { grid-column: 1 \/ -1; }\n\/* Right-column stack: chart with its closing note paragraph beneath it *\/\n.plmb-dashboard .plmb-chart-col { display: flex; flex-direction: column; }\n.plmb-dashboard .plmb-chart-col-note { margin-top: 18px; }\n\/* Print\/web copy variants: web shows the full verbatim copy; the PDF swaps in a\n minimally-tightened version of section 2 so its chart fits on the same page. *\/\n.plmb-dashboard .plmb-print-only { display: none; }\n.plmb-dashboard .plmb-chart-card { background: #fff; border: 1px solid var(--plmb-border); padding: 22px 24px 20px; position: relative; }\n.plmb-dashboard .plmb-chart-card--wide { grid-column: 1 \/ -1; }\n.plmb-dashboard .plmb-chart-head { display: flex; justify-content: space-between; align-items: flex-start; gap: 16px; margin-bottom: 14px; }\n.plmb-dashboard .plmb-chart-title { font-size: 14px; font-weight: 600; color: var(--plmb-dark); line-height: 1.35; flex: 1; }\n.plmb-dashboard .plmb-chart-legend { display: flex; gap: 18px; margin-bottom: 14px; flex-wrap: wrap; }\n.plmb-dashboard .plmb-leg-item { display: flex; align-items: center; gap: 7px; font-size: 11.5px; color: var(--plmb-dark); }\n.plmb-dashboard .plmb-leg-swatch { width: 14px; height: 11px; flex-shrink: 0; }\n.plmb-dashboard .plmb-chart-wrap { position: relative; margin: 6px 0 10px; }\n.plmb-dashboard .plmb-chart-wrap--md { height: 280px; }\n.plmb-dashboard .plmb-chart-wrap--lg { height: 340px; }\n.plmb-dashboard .plmb-copy--cols { columns: 2; column-gap: 44px; }\n.plmb-dashboard .plmb-copy--cols p { break-inside: avoid; }\n.plmb-dashboard .plmb-chart-foot { display: flex; justify-content: space-between; align-items: center; gap: 12px; padding-top: 8px; border-top: 1px solid var(--plmb-border); margin-top: 8px; }\n.plmb-dashboard .plmb-chart-source { font-size: 11px; color: var(--plmb-mid); letter-spacing: 0.02em; }\n.plmb-dashboard .plmb-share { display: flex; align-items: center; gap: 6px; }\n.plmb-dashboard .plmb-share-label { font-size: 10.5px; color: var(--plmb-mid); letter-spacing: 0.08em; text-transform: uppercase; margin-right: 4px; font-weight: 500; }\n.plmb-dashboard .plmb-share-btn { text-decoration: none; width: 28px; height: 28px; border: 1px solid var(--plmb-border); background: #fff; display: inline-flex; align-items: center; justify-content: center; cursor: pointer; padding: 0; color: var(--plmb-mid); transition: all 0.15s ease; }\n.plmb-dashboard .plmb-share-btn:hover { border-color: var(--plmb-magenta); background: var(--plmb-magenta); color: #fff; }\n.plmb-dashboard .plmb-share-btn svg { width: 13px; height: 13px; fill: currentColor; }\n.plmb-dashboard .plmb-dlall-block { margin-bottom: 44px; padding: 30px 34px; background: var(--plmb-cream-2); border: 1px solid var(--plmb-border); border-left: 4px solid var(--plmb-magenta); display: flex; align-items: center; justify-content: space-between; gap: 28px; flex-wrap: wrap; }\n.plmb-dashboard .plmb-dlall-text { min-width: 0; }\n.plmb-dashboard .plmb-dlall-text h4 { font-family: 'Playfair Display', Georgia, serif; font-size: 22px; font-weight: 600; color: var(--plmb-dark); margin: 0 0 6px; letter-spacing: 0; text-transform: none; line-height: 1.2; }\n.plmb-dashboard .plmb-dlall-text p { font-size: 13.5px; color: var(--plmb-mid); margin: 0; line-height: 1.55; }\n.plmb-dashboard .plmb-dlall-btn { display: inline-flex; align-items: center; gap: 10px; background: var(--plmb-magenta); color: #fff; border: 1px solid var(--plmb-magenta); cursor: pointer; font-family: inherit; font-size: 14px; font-weight: 600; line-height: 1.2; letter-spacing: 0.04em; padding: 14px 24px; white-space: nowrap; transition: background 0.15s ease, transform 0.15s ease; }\n.plmb-dashboard .plmb-dlall-btn:hover { background: var(--plmb-magenta-dk); transform: translateY(-1px); }\n.plmb-dashboard .plmb-dlall-btn svg { width: 16px; height: 16px; fill: currentColor; flex-shrink: 0; }\n.plmb-dashboard .plmb-dlall-btn[disabled] { opacity: 0.6; cursor: default; transform: none; }\n.plmb-dashboard .plmb-dlall-actions { display: flex; align-items: center; gap: 12px; flex-wrap: wrap; }\n.plmb-dashboard .plmb-dlall-btn--pdf { background: #fff; color: var(--plmb-magenta); border: 1px solid var(--plmb-magenta); text-decoration: none; }\n.plmb-dashboard .plmb-dlall-btn--pdf:hover { background: var(--plmb-magenta); color: #fff; text-decoration: none; transform: translateY(-1px); }\n.plmb-dashboard .plmb-dlall-btn--pdf:hover svg { fill: #fff; }\n.plmb-dashboard .plmb-toast { position: fixed; bottom: 24px; left: 50%; transform: translate(-50%, 30px); background: var(--plmb-dark); color: #fff; padding: 12px 22px; font-size: 13px; font-weight: 500; letter-spacing: 0.02em; opacity: 0; pointer-events: none; transition: transform 0.25s ease, opacity 0.25s ease; z-index: 1000; box-shadow: 0 8px 24px rgba(0,0,0,0.2); }\n.plmb-dashboard .plmb-toast--show { opacity: 1; transform: translate(-50%, 0); }\n.plmb-dashboard .plmb-footer { background: var(--plmb-sand); border-top: 4px solid var(--plmb-magenta); padding: 48px 0 40px; }\n.plmb-dashboard .plmb-footer-inner { max-width: 1240px; margin: 0 auto; padding: 0 56px; }\n.plmb-dashboard .plmb-footer-grid { display: grid; grid-template-columns: 1.4fr 1fr; gap: 48px; align-items: start; }\n.plmb-dashboard .plmb-footer-title { font-size: 12px; font-weight: 700; letter-spacing: 0.1em; text-transform: uppercase; color: var(--plmb-dark); margin-bottom: 12px; }\n.plmb-dashboard .plmb-footer-text { font-size: 12.5px; color: var(--plmb-mid); line-height: 1.7; }\n.plmb-dashboard .plmb-footer-text strong { color: var(--plmb-dark); }\n.plmb-dashboard .plmb-footer-block { margin-bottom: 28px; }\n.plmb-dashboard .plmb-footer-block:last-child { margin-bottom: 0; }\n.plmb-dashboard .plmb-footer-logo-row { display: flex; align-items: center; gap: 14px; margin-bottom: 18px; }\n.plmb-dashboard .plmb-footer-contact { font-size: 12.5px; color: var(--plmb-mid); line-height: 1.85; }\n.plmb-dashboard .plmb-footer-cta { background: var(--plmb-dark); color: #fff; padding: 32px 32px 30px; position: relative; overflow: hidden; }\n.plmb-dashboard .plmb-footer-cta::before { content: \"\"; position: absolute; top: 0; left: 0; width: 100%; height: 4px; background: var(--plmb-magenta); }\n.plmb-dashboard .plmb-footer-cta-eyebrow { font-size: 11px; font-weight: 600; letter-spacing: 0.16em; text-transform: uppercase; color: var(--plmb-magenta); margin: 0 0 12px; }\n.plmb-dashboard .plmb-footer-cta-title { font-family: 'Playfair Display', Georgia, serif; font-size: 22px; font-weight: 400; line-height: 1.25; color: #fff; margin: 0 0 12px; }\n.plmb-dashboard .plmb-footer-cta-text { font-size: 13px; line-height: 1.6; color: rgba(255,255,255,0.78); margin: 0 0 14px; }\n.plmb-dashboard .plmb-footer-cta-text + .plmb-footer-cta-btn { margin-top: 8px; }\n.plmb-dashboard .plmb-footer-cta-btn { display: inline-flex; align-items: center; gap: 10px; background: var(--plmb-magenta); color: #fff; text-decoration: none; font-size: 13px; font-weight: 600; letter-spacing: 0.04em; padding: 13px 22px; transition: background 0.15s ease, transform 0.15s ease; }\n.plmb-dashboard .plmb-footer-cta-btn:hover { background: var(--plmb-magenta-dk); color: #fff; text-decoration: none; transform: translateY(-1px); }\n.plmb-dashboard .plmb-footer-cta-arrow { font-family: 'Playfair Display', Georgia, serif; font-size: 20px; line-height: 1; }\n\/* PDF-only \"view online\" CTA in the footer (sits above the newsletter CTA) *\/\n.plmb-dashboard .plmb-footer-online.plmb-print-only { display: none; }\n.plmb-dashboard .plmb-footer-online { align-items: center; justify-content: space-between; gap: 16px; text-decoration: none; background: var(--plmb-magenta); color: #fff; padding: 18px 24px; margin-bottom: 20px; }\n.plmb-dashboard .plmb-footer-online-text { display: flex; flex-direction: column; }\n.plmb-dashboard .plmb-footer-online-eyebrow { font-size: 10.5px; font-weight: 600; letter-spacing: 0.16em; text-transform: uppercase; color: rgba(255,255,255,0.8); margin-bottom: 3px; }\n.plmb-dashboard .plmb-footer-online { font-family: 'Playfair Display', Georgia, serif; font-size: 18px; font-weight: 400; }\n.plmb-dashboard .plmb-footer-online-arrow { font-family: 'Playfair Display', Georgia, serif; font-size: 22px; line-height: 1; flex-shrink: 0; }\n@media (max-width: 1024px) {\n .plmb-dashboard .plmb-section-inner { padding: 48px 36px 52px; }\n .plmb-dashboard .plmb-footer-inner { padding: 0 36px; }\n .plmb-dashboard .plmb-overview-title { font-size: 38px; }\n .plmb-dashboard .plmb-section-num { font-size: 36px; }\n}\n@media (max-width: 900px) {\n .plmb-dashboard { font-size: 14px; }\n .plmb-dashboard .plmb-section-inner { padding: 40px 28px 44px; }\n .plmb-dashboard .plmb-footer-inner { padding: 0 28px; }\n .plmb-dashboard .plmb-overview-intro { grid-template-columns: 1fr; gap: 20px; align-items: start; }\n .plmb-dashboard .plmb-bullets--2col { columns: 1; }\n .plmb-dashboard .plmb-section-body { grid-template-columns: 1fr; gap: 28px; }\n .plmb-dashboard .plmb-headlines { grid-template-columns: 1fr; gap: 24px; }\n .plmb-dashboard .plmb-footer-grid { grid-template-columns: 1fr; gap: 32px; }\n .plmb-dashboard .plmb-copy--cols { columns: 1; }\n .plmb-dashboard .plmb-chart-wrap--md { height: 200px; }\n .plmb-dashboard .plmb-chart-wrap--lg { height: 300px; }\n .plmb-dashboard .plmb-overview-title { font-size: 32px; }\n .plmb-dashboard .plmb-overview-headline { font-size: 28px; }\n .plmb-dashboard .plmb-section-title { font-size: 22px; }\n .plmb-dashboard .plmb-section-num { font-size: 32px; }\n .plmb-dashboard .plmb-prime-table { display: block; overflow-x: auto; -webkit-overflow-scrolling: touch; }\n}\n@media (max-width: 600px) {\n .plmb-dashboard .plmb-section-inner { padding: 32px 20px 36px; }\n .plmb-dashboard .plmb-footer-inner { padding: 0 20px; }\n .plmb-dashboard .plmb-overview-head { flex-direction: column; align-items: flex-start; gap: 18px; }\n .plmb-dashboard .plmb-overview-head-left { gap: 14px; }\n .plmb-dashboard .plmb-overview-title { font-size: 26px; }\n .plmb-dashboard .plmb-overview-title .plmb-edition { font-size: 14px; }\n .plmb-dashboard .plmb-overview-headline { font-size: 22px; }\n .plmb-dashboard .plmb-section-head { grid-template-columns: auto 1fr; grid-template-areas: \"num title\" \"badge badge\"; row-gap: 16px; }\n .plmb-dashboard .plmb-section-num { grid-area: num; font-size: 28px; }\n .plmb-dashboard .plmb-section-head .plmb-title-wrap { grid-area: title; }\n .plmb-dashboard .plmb-section-badge { grid-area: badge; justify-self: start; }\n .plmb-dashboard .plmb-section-title { font-size: 19px; }\n .plmb-dashboard .plmb-hl-cards { grid-template-columns: 1fr; }\n .plmb-dashboard .plmb-chart-card { padding: 18px 16px 16px; }\n .plmb-dashboard .plmb-chart-foot { flex-direction: column; align-items: flex-start; gap: 10px; }\n}\n@media print {\n \/* Cover page = page 1; it fills the sheet and is followed by a page break. *\/\n .plmb-dashboard .plmb-cover { display: block; min-height: 297mm; margin: 0; position: relative; overflow: hidden; break-after: page; page-break-after: always; }\n \/* Each content section starts a fresh page; overview is page 2 (after the cover). *\/\n .plmb-dashboard .plmb-section--overview { break-before: avoid; }\n .plmb-dashboard #plmb-sales-activity,\n .plmb-dashboard #plmb-sales-prices,\n .plmb-dashboard #plmb-super-prime,\n .plmb-dashboard #plmb-lettings { break-before: page; page-break-before: always; }\n .plmb-dashboard .plmb-footer { break-before: page; page-break-before: always; }\n\n \/* Hide interactive-only elements *\/\n .plmb-dashboard .plmb-share,\n .plmb-dashboard .plmb-section-nav,\n .plmb-dashboard .plmb-headlines,\n .plmb-dashboard .plmb-dlall-block { display: none !important; }\n \/* Swap to print copy variants *\/\n .plmb-dashboard .plmb-print-hide { display: none !important; }\n .plmb-dashboard .plmb-print-only { display: block !important; }\n .plmb-dashboard .plmb-footer-online.plmb-print-only { display: flex !important; }\n \/* Fringe line is solid #E0A024 in the PDF \u2014 match its legend swatch *\/\n .plmb-dashboard .plmb-leg-swatch--fringe { background: #E0A024 !important; }\n\n \/* Trim vertical padding to give each page more usable height *\/\n .plmb-dashboard .plmb-section-inner { padding: 30px 40px 30px; }\n .plmb-dashboard .plmb-section { border-bottom: none; }\n \/* In print, use a single uniform page colour for all sections (the subtle web alt-tint\n is dropped) and set the dashboard background to match, so the unavoidable ~2mm strip\n at the page cut edge is invisible and no colour appears to bleed between pages. *\/\n .plmb-dashboard,\n .plmb-dashboard .plmb-section,\n .plmb-dashboard .plmb-section--alt,\n .plmb-dashboard .plmb-section--overview { background: var(--plmb-cream) !important; }\n \/* Fill the full page height so each section's background colour reaches the bottom edge. *\/\n .plmb-dashboard .plmb-section { min-height: 294mm; margin: 0; }\n .plmb-dashboard .plmb-footer { min-height: 297mm; margin: 0; box-sizing: border-box; }\n\n \/* Keep a section's header with the content that follows it *\/\n .plmb-dashboard .plmb-section-head { break-after: avoid; page-break-after: avoid; 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c-0.1,1.2-0.2,2.7-0.2,4.6c0,2.7,0.2,5.1,0.5,7.1c0.3,2,1.1,3.7,2.1,5.1c1,1.3,2.5,1.9,4.4,1.9c1.7,0,3.1-0.6,4.1-1.7\n c1.1-1.4,1.8-3.1,2.1-5.1c0.4-2.1,0.6-4.5,0.6-7.3c0-4.5-0.5-8.2-1.6-10.8C66.8,28.3,65.2,27.2,62.6,27.2L62.6,27.2z M103.1,59.8\n h-2.6L99.2,59L88.3,34.4l0,23.6l-1.5,1.4h-2.4L83,58V24.6l1.4-1.4h3.5l1.3,0.9l9.9,22.4l0-21.9l1.4-1.4h2.5l1.4,1.4v33.8\n L103.1,59.8L103.1,59.8z M43.2,59.4H24.6L23.2,58V24.6l1.4-1.4H27l1.4,1.4v30.2h14.8l1.4,1.4V58L43.2,59.4L43.2,59.4z\"\/>\n <\/symbol>\n<\/svg>\n\n<section class=\"plmb-cover\" aria-hidden=\"true\">\n <svg class=\"plmb-geo plmb-cover-geo\" viewBox=\"0 0 800 800\" aria-hidden=\"true\">\n <circle cx=\"560\" cy=\"560\" r=\"320\" fill=\"none\" stroke=\"#2B2826\" stroke-width=\"1\"\/>\n <circle cx=\"560\" cy=\"560\" r=\"230\" fill=\"none\" stroke=\"#2B2826\" stroke-width=\"1\"\/>\n <circle cx=\"560\" cy=\"560\" r=\"140\" fill=\"none\" stroke=\"#2B2826\" stroke-width=\"1\"\/>\n <circle cx=\"560\" cy=\"560\" r=\"55\" fill=\"none\" stroke=\"#2B2826\" stroke-width=\"1\"\/>\n <line x1=\"240\" y1=\"560\" x2=\"880\" y2=\"560\" stroke=\"#2B2826\" stroke-width=\"0.8\"\/>\n <line x1=\"560\" y1=\"240\" x2=\"560\" y2=\"880\" stroke=\"#2B2826\" stroke-width=\"0.8\"\/>\n <line x1=\"330\" y1=\"330\" x2=\"790\" y2=\"790\" stroke=\"#2B2826\" stroke-width=\"0.8\"\/>\n <line x1=\"790\" y1=\"330\" x2=\"330\" y2=\"790\" stroke=\"#2B2826\" stroke-width=\"0.8\"\/>\n <\/svg>\n <div class=\"plmb-cover-inner\">\n <div class=\"plmb-cover-top\">\n <div class=\"plmb-cover-brand\">\n <svg class=\"plmb-logo\" aria-label=\"LonRes\"><use href=\"#plmb-logo\"\/><\/svg>\n <span class=\"plmb-cover-brand-text\">LonRes \u00b7 Research<\/span>\n <\/div>\n <\/div>\n <div class=\"plmb-cover-main\">\n <p class=\"plmb-cover-eyebrow\">Prime London Market Dashboard<\/p>\n <h1 class=\"plmb-cover-title\">Prime London Market Dashboard<\/h1>\n <p class=\"plmb-cover-edition plmb-cover-edition--solo\">July edition<\/p>\n <p class=\"plmb-cover-strap\">The prime London sales market was mixed in June, with values falling but activity showing a slight improvement. In the second month post Renters\u2019 Rights Act, rents grew across the prime lettings market.<\/p>\n <a class=\"plmb-cover-cta\" href=\"https:\/\/lonres.com\/public\/prime-london-monthly-dashboard-july\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n View the interactive dashboard online <span class=\"plmb-cover-cta-arrow\">\u203a<\/span>\n <\/a>\n <\/div>\n <div class=\"plmb-cover-foot\">\n <span class=\"plmb-section-badge\">July 2026<\/span>\n <p class=\"plmb-cover-source\">Source: LonRes<br>Independent analysis of the prime London housing market<\/p>\n <\/div>\n <\/div>\n<\/section>\n\n<section id=\"plmb-overview\" class=\"plmb-section plmb-section--overview\">\n <svg class=\"plmb-geo plmb-geo--hero\" viewBox=\"0 0 800 600\" aria-hidden=\"true\">\n <circle cx=\"400\" cy=\"300\" r=\"280\" fill=\"none\" stroke=\"#2B2826\" stroke-width=\"1\"\/>\n <circle cx=\"400\" cy=\"300\" r=\"200\" fill=\"none\" stroke=\"#2B2826\" stroke-width=\"1\"\/>\n <circle cx=\"400\" cy=\"300\" r=\"120\" fill=\"none\" stroke=\"#2B2826\" stroke-width=\"1\"\/>\n <circle cx=\"400\" cy=\"300\" r=\"40\" fill=\"none\" stroke=\"#2B2826\" stroke-width=\"1\"\/>\n <line x1=\"120\" y1=\"300\" x2=\"680\" y2=\"300\" stroke=\"#2B2826\" stroke-width=\"0.8\"\/>\n <line x1=\"400\" y1=\"20\" x2=\"400\" y2=\"580\" stroke=\"#2B2826\" stroke-width=\"0.8\"\/>\n <line x1=\"180\" y1=\"102\" x2=\"620\" y2=\"498\" stroke=\"#2B2826\" stroke-width=\"0.8\"\/>\n <line x1=\"620\" y1=\"102\" x2=\"180\" y2=\"498\" stroke=\"#2B2826\" stroke-width=\"0.8\"\/>\n <\/svg>\n <div class=\"plmb-section-inner\">\n <header class=\"plmb-overview-head\">\n <div class=\"plmb-overview-head-left\">\n <svg class=\"plmb-logo\" aria-label=\"LonRes\"><use href=\"#plmb-logo\"\/><\/svg>\n <h1 class=\"plmb-overview-title\">\n Prime London Market Dashboard\n <span class=\"plmb-edition\">July 2026 edition<\/span>\n <\/h1>\n <\/div>\n <span class=\"plmb-section-badge\">July 2026<\/span>\n <\/header>\n \n <div class=\"plmb-overview-intro\">\n <div class=\"plmb-overview-intro-left\">\n <p class=\"plmb-table-heading\">Overview<\/p>\n <h2 class=\"plmb-overview-headline\">Prime London sales market sees values slide despite steady activity<\/h2>\n <\/div>\n <div class=\"plmb-overview-intro-right\">\n <p class=\"plmb-overview-subtext\">\n The prime London sales market was mixed in June, with values falling but activity showing a slight improvement. In the second month post Renters\u2019 Rights Act, rents grew across the prime lettings market.\n <\/p>\n <\/div>\n <\/div>\n \n <div class=\"plmb-overview-table-block\">\n <p class=\"plmb-table-heading\">Monthly prime data \u2013 June 2026<\/p>\n <table class=\"plmb-prime-table\">\n <thead>\n <tr>\n <th><\/th>\n <th>Prime Sales<br>Annual Change<\/th>\n <th>Prime Sales<br>Change vs. 2017\u201319*<\/th>\n <th>Prime Lettings**<br>Annual Change<\/th>\n <th>Prime Lettings**<br>Change vs. 2017\u201319*<\/th>\n <\/tr>\n <\/thead>\n <tbody>\n <tr>\n <td>Achieved prices\/rents<\/td>\n <td>-8.2%<\/td><td>-5.5%<\/td><td>2.4%<\/td><td>37.1%<\/td>\n <\/tr>\n <tr>\n <td>Properties sold\/let<\/td>\n <td>4.8%<\/td><td>-2.1%<\/td><td>-1.1%<\/td><td>-45.4%<\/td>\n <\/tr>\n <tr>\n <td>New instructions<\/td>\n <td>2.2%<\/td><td>13.3%<\/td><td>11.4%<\/td><td>-34.0%<\/td>\n <\/tr>\n <\/tbody>\n <\/table>\n <p class=\"plmb-small\" style=\"margin-top:10px;\">\n All price and rent figures based on \u00a3 per sq. ft. values | \n *Pre-pandemic | **Excludes Prime Fringe | Source: LonRes\n <\/p>\n <\/div>\n \n <div class=\"plmb-overview-bullets-block\">\n <p class=\"plmb-table-heading\">Key headlines<\/p>\n <ul class=\"plmb-bullets plmb-bullets--2col\">\n <li>Average achieved sold prices fell by <strong>8.2%<\/strong> on an annual basis in June. Compared to 2017\u20132019 (pre-pandemic) levels, values were <strong>5.5% lower<\/strong>.<\/li>\n <li>There were <strong>4.8% more<\/strong> sales transactions in June than a year earlier but <strong>2.1% fewer<\/strong> than the 2017\u20132019 (pre-pandemic) June average.<\/li>\n <li>New sales instructions in June were <strong>2.2% higher<\/strong> than last year and <strong>13.3% higher<\/strong> than the 2017\u20132019 (pre-pandemic) June average. The stock of available homes for sale at the end of June was <strong>3.1% higher<\/strong> than a year earlier but remains lower than the peak reached in September last year.<\/li>\n <li>Transactions in the <strong>\u00a35m+ market<\/strong> were <strong>7.1% higher<\/strong> in June than the same month last year. New instructions in this market decreased by <strong>17.3%<\/strong> over the same period. The number of \u00a35m+ homes available for sale across prime London at the end of June was <strong>3.3% lower<\/strong> than a year earlier.<\/li>\n <li>Average rental values across prime London rose by <strong>2.4%<\/strong> in June on an annual basis, while average rents were <strong>37.1% above<\/strong> their 2017\u20132019 (pre-pandemic) average.<\/li>\n <li>LonRes data for June indicated an annual decrease of <strong>1.1%<\/strong> in lets agreed and an <strong>11.4% rise<\/strong> in new instructions. The stock of available rental properties increased on an annual basis, with <strong>19.1% more<\/strong> homes on the market at the end of June than a year earlier.<\/li>\n <\/ul>\n <\/div>\n \n <div class=\"plmb-dlall-block\">\n <div class=\"plmb-dlall-text\">\n <h4>Download all charts for use on social<\/h4>\n <p>Grab all four charts as separate, branded PNG images \u2014 or download the full dashboard as a PDF.<\/p>\n <\/div>\n <div class=\"plmb-dlall-actions\">\n <button type=\"button\" class=\"plmb-dlall-btn\" id=\"plmb-download-all\" aria-label=\"Download all charts as separate PNG images\">\n <svg viewBox=\"0 0 24 24\"><path d=\"M12 16l-5-5h3V4h4v7h3l-5 5zm-7 4v-2h14v2H5z\"\/><\/svg>\n Download all charts\n <\/button>\n \n <a class=\"plmb-dlall-btn plmb-dlall-btn--pdf\" id=\"plmb-download-pdf\"\n href=\"https:\/\/lonres.com\/public\/wp-content\/uploads\/2026\/07\/PLMB-June-2026-portrait.pdf\"\n target=\"_blank\" rel=\"noopener noreferrer\"\n download\n aria-label=\"PDF version of the dashboard\">\n <svg viewBox=\"0 0 24 24\"><path d=\"M12 16l-5-5h3V4h4v7h3l-5 5zm-7 4v-2h14v2H5z\"\/><\/svg>\n PDF version of dashboard\n <\/a>\n <\/div>\n <\/div>\n \n <div class=\"plmb-headlines\">\n <div>\n <h4>Sales headlines<\/h4>\n <div class=\"plmb-hl-cards\">\n <a class=\"plmb-hl-card\" href=\"#plmb-sales-activity\">Activity edges up <span class=\"plmb-hl-arrow\">\u203a<\/span><\/a>\n <a class=\"plmb-hl-card\" href=\"#plmb-sales-prices\">Sales \u2014 continued <span class=\"plmb-hl-arrow\">\u203a<\/span><\/a>\n <a class=\"plmb-hl-card\" href=\"#plmb-super-prime\">Super prime stock falls <span class=\"plmb-hl-arrow\">\u203a<\/span><\/a>\n <\/div>\n <\/div>\n <div>\n <h4>Lettings headlines<\/h4>\n <div class=\"plmb-hl-cards\">\n <a class=\"plmb-hl-card\" href=\"#plmb-lettings\">Rental growth continues <span class=\"plmb-hl-arrow\">\u203a<\/span><\/a>\n <a class=\"plmb-hl-card\" href=\"#plmb-lettings\">1 in 8 lets above \u00a3100k <span class=\"plmb-hl-arrow\">\u203a<\/span><\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n<section id=\"plmb-sales-activity\" class=\"plmb-section plmb-section--alt\">\n <svg class=\"plmb-geo plmb-geo--side\" viewBox=\"0 0 260 260\" aria-hidden=\"true\">\n <circle cx=\"130\" cy=\"130\" r=\"120\" fill=\"none\" stroke=\"#2B2826\" stroke-width=\"1.2\"\/>\n <circle cx=\"130\" cy=\"130\" r=\"80\" fill=\"none\" stroke=\"#2B2826\" stroke-width=\"1\"\/>\n <circle cx=\"130\" cy=\"130\" r=\"40\" fill=\"none\" stroke=\"#2B2826\" stroke-width=\"0.8\"\/>\n <line x1=\"10\" y1=\"130\" x2=\"250\" y2=\"130\" stroke=\"#2B2826\" stroke-width=\"0.8\"\/>\n <line x1=\"130\" y1=\"10\" x2=\"130\" y2=\"250\" stroke=\"#2B2826\" stroke-width=\"0.8\"\/>\n <\/svg>\n <div class=\"plmb-section-inner\">\n <div class=\"plmb-section-head\">\n <span class=\"plmb-section-num\">02<\/span>\n <div class=\"plmb-title-wrap\">\n <span class=\"plmb-section-label\">Sales<\/span>\n <h2 class=\"plmb-section-title\">Gradual recovery in activity but values under pressure again in June<\/h2>\n <\/div>\n <span class=\"plmb-section-badge\">July 2026<\/span>\n <\/div>\n <div class=\"plmb-section-body\">\n <div class=\"plmb-copy\">\n <p>For June alone there were small annual increases in both new instructions and transactions, but the bigger picture remains underwhelming. Sales volumes over the first half of the year were down compared to 2025 and the long-term average. Values fell on an annual basis as the large number of price reductions over recent months start to feed into achieved prices.<\/p>\n <p>Average values across prime London fell by 8.2% on an annual basis in June and were 5.5% below their pre-pandemic (2017 to 2019) average level. While this latest annual figure showed an acceleration in the pace of price falls, the monthly data in 2026 so far has been broadly steady \u2013 the size of the annual drop mostly reflects higher values in the baseline period last year. Prime London values remain under pressure, and this is unlikely to change in the short term given the lack of drivers for significant price growth.<\/p>\n <p>At a national level, house price growth has been faring better than prime London, but that is a low bar. Nationwide\u2019s index recorded annual growth of 2.2% in June for the UK, noting that their London and South East regions are underperforming this overall figure. Over the past decade, the ratio of the average prime London sale price to the national average house price has been steadily declining. Having peaked at 8.9 in October 2018 the ratio has fallen to 6.4 in June 2026.<\/p>\n <\/div>\n \n <div class=\"plmb-chart-col\">\n <figure class=\"plmb-chart-card\" data-chart-id=\"chart2\">\n <div class=\"plmb-chart-head\">\n <p class=\"plmb-chart-title\">Ratio of Average Sale Prices: Prime London vs. UK<\/p>\n <\/div>\n <div class=\"plmb-chart-wrap plmb-chart-wrap--md\">\n <canvas id=\"chart2\"><\/canvas>\n <\/div>\n <div class=\"plmb-chart-foot\">\n <p class=\"plmb-chart-source\">Source: LonRes, Nationwide House Price Index | 12-month smoothed<\/p>\n <div class=\"plmb-share\" data-share-text=\"Ratio of average sale prices, prime London vs UK \u2014 June 2026: \u2022 The ratio peaked at 8.9 in October 2018 \u2022 It has fallen to 6.4 in June 2026 as prime London underperforms the wider UK market \">\n <span class=\"plmb-share-label\">Share<\/span>\n <button class=\"plmb-share-btn\" data-share=\"linkedin\" aria-label=\"Share on LinkedIn\" title=\"Share on LinkedIn\">\n <svg viewBox=\"0 0 24 24\"><path d=\"M20.5 3h-17A1.5 1.5 0 0 0 2 4.5v15A1.5 1.5 0 0 0 3.5 21h17a1.5 1.5 0 0 0 1.5-1.5v-15A1.5 1.5 0 0 0 20.5 3zM8 18H5V9h3v9zM6.5 7.5A1.75 1.75 0 1 1 8.25 5.75 1.74 1.74 0 0 1 6.5 7.5zM19 18h-3v-4.74c0-1.42-.6-1.93-1.38-1.93A1.74 1.74 0 0 0 13 13.19V18h-3V9h2.9v1.3a3.11 3.11 0 0 1 2.7-1.4c1.55 0 3.4.86 3.4 3.66z\"\/><\/svg>\n <\/button>\n <button class=\"plmb-share-btn\" data-share=\"x\" aria-label=\"Share on X\" title=\"Share on X\">\n <svg viewBox=\"0 0 24 24\"><path d=\"M18.244 2H21.5l-7.46 8.524L22.5 22h-6.797l-5.323-6.967L4.279 22H1.02l7.977-9.119L1.5 2h6.961l4.815 6.367L18.244 2zm-1.16 18.084h1.808L7.013 3.83H5.072l12.012 16.254z\"\/><\/svg>\n <\/button>\n <button class=\"plmb-share-btn\" data-share=\"copy\" aria-label=\"Copy chart summary text\" title=\"Copy chart summary text\">\n <svg viewBox=\"0 0 24 24\"><path d=\"M16 1H4a2 2 0 0 0-2 2v14h2V3h12V1zm3 4H8a2 2 0 0 0-2 2v14a2 2 0 0 0 2 2h11a2 2 0 0 0 2-2V7a2 2 0 0 0-2-2zm0 16H8V7h11v14z\"\/><\/svg>\n <\/button>\n <a class=\"plmb-share-btn\" href=\"https:\/\/lonres.com\/public\/wp-content\/uploads\/2026\/07\/lonres-chart2-june-2026.png\" download=\"lonres-chart2-june-2026.png\" target=\"_blank\" rel=\"noopener\" aria-label=\"Download chart as PNG image\" title=\"Download chart as PNG image\">\n <svg viewBox=\"0 0 24 24\"><path d=\"M12 16l-5-5h3V4h4v7h3l-5 5zm-7 4v-2h14v2H5z\"\/><\/svg>\n <\/a>\n <\/div>\n <\/div>\n <\/figure>\n <\/div>\n <\/div>\n <nav class=\"plmb-section-nav\" aria-label=\"Section navigation\">\n <a href=\"#plmb-overview\" class=\"plmb-nav-btn plmb-nav-btn--prev\">\n <span class=\"plmb-nav-arrow\">\u2039<\/span>\n <span><span class=\"plmb-nav-label\">Previous<\/span>Overview<\/span>\n <\/a>\n <a href=\"#plmb-overview\" class=\"plmb-nav-btn plmb-nav-btn--home\">\n <span class=\"plmb-nav-arrow\">\u2191<\/span> Back to overview\n <\/a>\n <a href=\"#plmb-sales-prices\" class=\"plmb-nav-btn plmb-nav-btn--next\">\n <span class=\"plmb-nav-arrow\">\u203a<\/span>\n <span><span class=\"plmb-nav-label\">Next<\/span>Sales continued<\/span>\n <\/a>\n <\/nav>\n <\/div>\n<\/section>\n\n<section id=\"plmb-sales-prices\" class=\"plmb-section\">\n <div class=\"plmb-section-inner\">\n <div class=\"plmb-section-head\">\n <span class=\"plmb-section-num\">03<\/span>\n <div class=\"plmb-title-wrap\">\n <span class=\"plmb-section-label\">Sales<\/span>\n <h2 class=\"plmb-section-title\">Gradual recovery in activity but values under pressure again in June (continued)<\/h2>\n <\/div>\n <span class=\"plmb-section-badge\">July 2026<\/span>\n <\/div>\n <div class=\"plmb-section-body plmb-section-body--stacked\">\n \n <figure class=\"plmb-chart-card plmb-chart-card--wide\" data-chart-id=\"chart1\">\n <div class=\"plmb-chart-head\">\n <p class=\"plmb-chart-title\">Sales Activity Measures, First Half of 2026, All Prime London<\/p>\n <\/div>\n <div class=\"plmb-chart-legend\">\n <div class=\"plmb-leg-item\"><div class=\"plmb-leg-swatch\" style=\"background:#00B5AD\"><\/div> Compared to H1 2025<\/div>\n <div class=\"plmb-leg-item\"><div class=\"plmb-leg-swatch\" style=\"background:#DD0F7B\"><\/div> Compared to H1 2017\u201319 average<\/div>\n <\/div>\n <div class=\"plmb-chart-wrap plmb-chart-wrap--md\">\n <canvas id=\"chart1\"><\/canvas>\n <\/div>\n <div class=\"plmb-chart-foot\">\n <p class=\"plmb-chart-source\">Source: LonRes<\/p>\n <div class=\"plmb-share\" data-share-text=\"Prime London sales activity \u2014 first half of 2026: \u2022 Sales: -12.7% vs H1 2025 (-3.8% vs 2017-19 avg) \u2022 Under offer: +8.3% vs H1 2025 (+27.4% vs 2017-19 avg) \u2022 New instructions: +2.0% vs H1 2025 (+25.8% vs 2017-19 avg) \u2022 Withdrawals: +29.4% vs H1 2025 (+20.8% vs 2017-19 avg) \u2022 Price reductions: +19.8% vs H1 2025 (+65.8% vs 2017-19 avg) \">\n <span class=\"plmb-share-label\">Share<\/span>\n <button class=\"plmb-share-btn\" data-share=\"linkedin\" aria-label=\"Share on LinkedIn\" title=\"Share on LinkedIn\">\n <svg viewBox=\"0 0 24 24\"><path d=\"M20.5 3h-17A1.5 1.5 0 0 0 2 4.5v15A1.5 1.5 0 0 0 3.5 21h17a1.5 1.5 0 0 0 1.5-1.5v-15A1.5 1.5 0 0 0 20.5 3zM8 18H5V9h3v9zM6.5 7.5A1.75 1.75 0 1 1 8.25 5.75 1.74 1.74 0 0 1 6.5 7.5zM19 18h-3v-4.74c0-1.42-.6-1.93-1.38-1.93A1.74 1.74 0 0 0 13 13.19V18h-3V9h2.9v1.3a3.11 3.11 0 0 1 2.7-1.4c1.55 0 3.4.86 3.4 3.66z\"\/><\/svg>\n <\/button>\n <button class=\"plmb-share-btn\" data-share=\"x\" aria-label=\"Share on X\" title=\"Share on X\">\n <svg viewBox=\"0 0 24 24\"><path d=\"M18.244 2H21.5l-7.46 8.524L22.5 22h-6.797l-5.323-6.967L4.279 22H1.02l7.977-9.119L1.5 2h6.961l4.815 6.367L18.244 2zm-1.16 18.084h1.808L7.013 3.83H5.072l12.012 16.254z\"\/><\/svg>\n <\/button>\n <button class=\"plmb-share-btn\" data-share=\"copy\" aria-label=\"Copy chart summary text\" title=\"Copy chart summary text\">\n <svg viewBox=\"0 0 24 24\"><path d=\"M16 1H4a2 2 0 0 0-2 2v14h2V3h12V1zm3 4H8a2 2 0 0 0-2 2v14a2 2 0 0 0 2 2h11a2 2 0 0 0 2-2V7a2 2 0 0 0-2-2zm0 16H8V7h11v14z\"\/><\/svg>\n <\/button>\n <a class=\"plmb-share-btn\" href=\"https:\/\/lonres.com\/public\/wp-content\/uploads\/2026\/07\/lonres-chart1-june-2026.png\" download=\"lonres-chart1-june-2026.png\" target=\"_blank\" rel=\"noopener\" aria-label=\"Download chart as PNG image\" title=\"Download chart as PNG image\">\n <svg viewBox=\"0 0 24 24\"><path d=\"M12 16l-5-5h3V4h4v7h3l-5 5zm-7 4v-2h14v2H5z\"\/><\/svg>\n <\/a>\n <\/div>\n <\/div>\n <\/figure>\n <div class=\"plmb-copy plmb-copy--full plmb-copy--cols\">\n <p>Other pricing indicators suggest that demand is relatively weak. The average discount from initial asking price across prime London was 10.4% in June and the proportion of sold properties that had previously been reduced was 50.5%. Neither measure is at a recent high point but both are towards the top end of historical trends.<\/p>\n <p>Activity data for June was mildly positive but as with last month, comparisons with last year\u2019s benchmarks are impacted by lower activity in Q2 2025 following the end of a stamp duty holiday. Across prime London there were 4.8% more transactions in June than the same month a year ago, but 2.1% fewer than the 2017\u20132019 (pre-pandemic average) June average. The number of properties going under offer was also 4.8% higher than a year ago, and 14.0% higher than the 2017\u20132019 (pre-pandemic average) June average.<\/p>\n <p>Supply growth was relatively low in June, with new sales instructions 2.2% higher than the same month last year and 13.3% higher than the 2017\u20132019 June average. Stock on the market at the end of June was 3.1% higher than June last year and 19.9% above the level five years earlier (June 2021). The number of price reductions increased from an already high level, rising 21.2% in June compared to last year and extending the record of every month so far in 2026 seeing the highest ever number of reductions for that month.<\/p>\n <p>At the halfway point of the year, reviewing the year-to-date figures helps put the current market in context. Transactions, or sales, in the first six months of 2026 were down 12.7% compared to the same period in 2025 and down 3.8% on the 2017\u20132019 (pre-pandemic) H1 average. Under offer numbers are up 8.3% annually and 27.4% up on their 2017\u20132019 average level. New instructions were 2.0% higher compared to last year and 25.8% higher relative to their 2017\u20132019 average. Withdrawals have seen the biggest annual increase, rising by 29.4%, while price reductions are up 65.8% over the longer comparison period.<\/p>\n <\/div>\n <\/div>\n <nav class=\"plmb-section-nav\" aria-label=\"Section navigation\">\n <a href=\"#plmb-sales-activity\" class=\"plmb-nav-btn plmb-nav-btn--prev\">\n <span class=\"plmb-nav-arrow\">\u2039<\/span>\n <span><span class=\"plmb-nav-label\">Previous<\/span>Sales<\/span>\n <\/a>\n <a href=\"#plmb-overview\" class=\"plmb-nav-btn plmb-nav-btn--home\">\n <span class=\"plmb-nav-arrow\">\u2191<\/span> Back to overview\n <\/a>\n <a href=\"#plmb-super-prime\" class=\"plmb-nav-btn plmb-nav-btn--next\">\n <span class=\"plmb-nav-arrow\">\u203a<\/span>\n <span><span class=\"plmb-nav-label\">Next<\/span>Super prime<\/span>\n <\/a>\n <\/nav>\n <\/div>\n<\/section>\n\n<section id=\"plmb-super-prime\" class=\"plmb-section plmb-section--alt\">\n <svg class=\"plmb-geo plmb-geo--side\" viewBox=\"0 0 260 260\" aria-hidden=\"true\">\n <circle cx=\"130\" cy=\"130\" r=\"120\" fill=\"none\" stroke=\"#2B2826\" stroke-width=\"1.2\"\/>\n <circle cx=\"130\" cy=\"130\" r=\"80\" fill=\"none\" stroke=\"#2B2826\" stroke-width=\"1\"\/>\n <circle cx=\"130\" cy=\"130\" r=\"40\" fill=\"none\" stroke=\"#2B2826\" stroke-width=\"0.8\"\/>\n <line x1=\"10\" y1=\"130\" x2=\"250\" y2=\"130\" stroke=\"#2B2826\" stroke-width=\"0.8\"\/>\n <line x1=\"130\" y1=\"10\" x2=\"130\" y2=\"250\" stroke=\"#2B2826\" stroke-width=\"0.8\"\/>\n <\/svg>\n <div class=\"plmb-section-inner\">\n <div class=\"plmb-section-head\">\n <span class=\"plmb-section-num\">04<\/span>\n <div class=\"plmb-title-wrap\">\n <span class=\"plmb-section-label\">Super Prime \u00b7 \u00a35m+<\/span>\n <h2 class=\"plmb-section-title\">Available super prime stock falls as new instructions slow<\/h2>\n <\/div>\n <span class=\"plmb-section-badge\">July 2026<\/span>\n <\/div>\n <div class=\"plmb-section-body\">\n <div class=\"plmb-copy\">\n <p>There were 17.3% fewer new \u00a35m+ instructions compared to the same month last year, but this was still 50.0% higher than the 2017\u20132019 June average. There were 7.1% more transactions in June on an annual basis, 11.1% above the 2017\u20132019 June average. At the end of June there were 3.3% fewer \u00a35m+ properties on the market than at the same time last year. The number of price reductions decreased by 14.8% on an annual basis while withdrawals were 30.8% higher, highlighting the discretionary nature of many vendors as they opt to pause their sales efforts rather than reduce asking prices further.<\/p>\n <p>Over the first half of the year the super prime market behaved broadly in line with wider prime London, particularly in terms of annual comparisons. \u00a35m+ transactions, or sales, in the first six months of 2026 were down 14.7% compared to the same period in 2025 but 15.4% higher than the 2017\u20132019 (pre-pandemic) H1 average. Under offer numbers are up 10.7% annually and 32.7% on their 2017\u20132019 average level.<\/p>\n <p>On the supply side, new \u00a35m+ sales instructions in H1 were 10.8% lower compared to 2025 but 66.4% higher relative to their 2017\u20132019 H1 average. Despite fewer instructions, the number of price reductions increased by 5.6% on an annual basis, with the 126.8% rise compared to their 2017\u20132019 average level an indication of both how much the super prime market has expanded, and its relative weakness.<\/p>\n <\/div>\n \n <figure class=\"plmb-chart-card\" data-chart-id=\"chart3\">\n <div class=\"plmb-chart-head\">\n <p class=\"plmb-chart-title\">\u00a35m+ Sales Activity Measures, First Half of 2026, All Prime London<\/p>\n <\/div>\n <div class=\"plmb-chart-legend\">\n <div class=\"plmb-leg-item\"><div class=\"plmb-leg-swatch\" style=\"background:#00B5AD\"><\/div> Compared to H1 2025<\/div>\n <div class=\"plmb-leg-item\"><div class=\"plmb-leg-swatch\" style=\"background:#DD0F7B\"><\/div> Compared to H1 2017\u201319 average<\/div>\n <\/div>\n <div class=\"plmb-chart-wrap plmb-chart-wrap--md\">\n <canvas id=\"chart3\"><\/canvas>\n <\/div>\n <div class=\"plmb-chart-foot\">\n <p class=\"plmb-chart-source\">Source: LonRes<\/p>\n <div class=\"plmb-share\" data-share-text=\"Super prime (\u00a35m+) London \u2014 H1 2026: \u2022 Sales: -14.7% vs H1 2025 (+15.4% vs 2017-19 avg) \u2022 Under offer: +10.7% vs H1 2025 (+32.7% vs 2017-19 avg) \u2022 New instructions: -10.8% vs H1 2025 (+66.4% vs 2017-19 avg) \u2022 Withdrawals: +9.6% vs H1 2025 (+40.0% vs 2017-19 avg) \u2022 Price reductions: +5.6% vs H1 2025 (+126.8% vs 2017-19 avg) \">\n <span class=\"plmb-share-label\">Share<\/span>\n <button class=\"plmb-share-btn\" data-share=\"linkedin\" aria-label=\"Share on LinkedIn\" title=\"Share on LinkedIn\">\n <svg viewBox=\"0 0 24 24\"><path d=\"M20.5 3h-17A1.5 1.5 0 0 0 2 4.5v15A1.5 1.5 0 0 0 3.5 21h17a1.5 1.5 0 0 0 1.5-1.5v-15A1.5 1.5 0 0 0 20.5 3zM8 18H5V9h3v9zM6.5 7.5A1.75 1.75 0 1 1 8.25 5.75 1.74 1.74 0 0 1 6.5 7.5zM19 18h-3v-4.74c0-1.42-.6-1.93-1.38-1.93A1.74 1.74 0 0 0 13 13.19V18h-3V9h2.9v1.3a3.11 3.11 0 0 1 2.7-1.4c1.55 0 3.4.86 3.4 3.66z\"\/><\/svg>\n <\/button>\n <button class=\"plmb-share-btn\" data-share=\"x\" aria-label=\"Share on X\" title=\"Share on X\">\n <svg viewBox=\"0 0 24 24\"><path d=\"M18.244 2H21.5l-7.46 8.524L22.5 22h-6.797l-5.323-6.967L4.279 22H1.02l7.977-9.119L1.5 2h6.961l4.815 6.367L18.244 2zm-1.16 18.084h1.808L7.013 3.83H5.072l12.012 16.254z\"\/><\/svg>\n <\/button>\n <button class=\"plmb-share-btn\" data-share=\"copy\" aria-label=\"Copy chart summary text\" title=\"Copy chart summary text\">\n <svg viewBox=\"0 0 24 24\"><path d=\"M16 1H4a2 2 0 0 0-2 2v14h2V3h12V1zm3 4H8a2 2 0 0 0-2 2v14a2 2 0 0 0 2 2h11a2 2 0 0 0 2-2V7a2 2 0 0 0-2-2zm0 16H8V7h11v14z\"\/><\/svg>\n <\/button>\n <a class=\"plmb-share-btn\" href=\"https:\/\/lonres.com\/public\/wp-content\/uploads\/2026\/07\/lonres-chart3-june-2026.png\" download=\"lonres-chart3-june-2026.png\" target=\"_blank\" rel=\"noopener\" aria-label=\"Download chart as PNG image\" title=\"Download chart as PNG image\">\n <svg viewBox=\"0 0 24 24\"><path d=\"M12 16l-5-5h3V4h4v7h3l-5 5zm-7 4v-2h14v2H5z\"\/><\/svg>\n <\/a>\n <\/div>\n <\/div>\n <\/figure>\n <\/div>\n <nav class=\"plmb-section-nav\" aria-label=\"Section navigation\">\n <a href=\"#plmb-sales-prices\" class=\"plmb-nav-btn plmb-nav-btn--prev\">\n <span class=\"plmb-nav-arrow\">\u2039<\/span>\n <span><span class=\"plmb-nav-label\">Previous<\/span>Sales continued<\/span>\n <\/a>\n <a href=\"#plmb-overview\" class=\"plmb-nav-btn plmb-nav-btn--home\">\n <span class=\"plmb-nav-arrow\">\u2191<\/span> Back to overview\n <\/a>\n <a href=\"#plmb-lettings\" class=\"plmb-nav-btn plmb-nav-btn--next\">\n <span class=\"plmb-nav-arrow\">\u203a<\/span>\n <span><span class=\"plmb-nav-label\">Next<\/span>Lettings<\/span>\n <\/a>\n <\/nav>\n <\/div>\n<\/section>\n\n<section id=\"plmb-lettings\" class=\"plmb-section\">\n <div class=\"plmb-section-inner\">\n <div class=\"plmb-section-head\">\n <span class=\"plmb-section-num\">05<\/span>\n <div class=\"plmb-title-wrap\">\n <span class=\"plmb-section-label\">Lettings<\/span>\n <h2 class=\"plmb-section-title\">Prime London lettings market sees steady rental growth in June<\/h2>\n <\/div>\n <span class=\"plmb-section-badge\">July 2026<\/span>\n <\/div>\n <div class=\"plmb-section-body plmb-section-body--stacked\">\n <div class=\"plmb-copy plmb-copy--full plmb-copy--cols\">\n <p>Lettings activity was broadly steady in June while rents recorded a small increase.<\/p>\n <p>LonRes data for June indicated an annual decrease of 1.1% in lets agreed and an 11.4% rise in new instructions. The stock of available rental properties increased on an annual basis, with 19.1% more homes on the market at the end of June than a year earlier. Note that these activity figures exclude listings in our Prime Fringe** catchment as this has been impacted by a change in the way listings are collected for our new rental checker tool.<\/p>\n <p>Average rental values rose by 2.4% on an annual basis in June. This is the second consecutive rise, following six months of falls, but movements in either direction over the past three years have been relatively small as the market stabilised after the rapid growth seen from 2021 through to 2023. Current values are 37.1% above their 2017\u20132019 (pre-pandemic) average.<\/p>\n <p>The uptick in rental growth has coincided with the introduction of the Renters\u2019 Rights Act (RRA) on 1 May. It is still too early to make a direct link, but we will closely observe this dataset over the rest of the year to look for any impacts the policy change may have on the market. One other point to note with the RRA is that tenancies where the annual rent is over \u00a3100,000 are Common Law tenancies and therefore exempt. With recent rental growth this is covering an increasing share of the market, almost 1 in 8 properties across prime London let so far in 2026 were above the threshold.<\/p>\n <\/div>\n \n <figure class=\"plmb-chart-card plmb-chart-card--wide\" data-chart-id=\"chart4\">\n <div class=\"plmb-chart-head\">\n <p class=\"plmb-chart-title\">Proportion Of Properties Let At Or Above \u00a3100k, All Prime London, By Year<\/p>\n <\/div>\n <div class=\"plmb-chart-wrap plmb-chart-wrap--lg\">\n <canvas id=\"chart4\"><\/canvas>\n <\/div>\n <div class=\"plmb-chart-foot\">\n <p class=\"plmb-chart-source\">Source: LonRes<\/p>\n <div class=\"plmb-share\" data-share-text=\"Proportion of prime London lets at or above \u00a3100k annual rent: \u2022 2026 year to date: 12.1% \u2014 almost 1 in 8 \u2022 2025: 9.0% \u00b7 2024: 9.7% \u00b7 2023: 8.7% \u2022 Typically around 5% pre-pandemic (2017-19) \">\n <span class=\"plmb-share-label\">Share<\/span>\n <button class=\"plmb-share-btn\" data-share=\"linkedin\" aria-label=\"Share on LinkedIn\" title=\"Share on LinkedIn\">\n <svg viewBox=\"0 0 24 24\"><path d=\"M20.5 3h-17A1.5 1.5 0 0 0 2 4.5v15A1.5 1.5 0 0 0 3.5 21h17a1.5 1.5 0 0 0 1.5-1.5v-15A1.5 1.5 0 0 0 20.5 3zM8 18H5V9h3v9zM6.5 7.5A1.75 1.75 0 1 1 8.25 5.75 1.74 1.74 0 0 1 6.5 7.5zM19 18h-3v-4.74c0-1.42-.6-1.93-1.38-1.93A1.74 1.74 0 0 0 13 13.19V18h-3V9h2.9v1.3a3.11 3.11 0 0 1 2.7-1.4c1.55 0 3.4.86 3.4 3.66z\"\/><\/svg>\n <\/button>\n <button class=\"plmb-share-btn\" data-share=\"x\" aria-label=\"Share on X\" title=\"Share on X\">\n <svg viewBox=\"0 0 24 24\"><path d=\"M18.244 2H21.5l-7.46 8.524L22.5 22h-6.797l-5.323-6.967L4.279 22H1.02l7.977-9.119L1.5 2h6.961l4.815 6.367L18.244 2zm-1.16 18.084h1.808L7.013 3.83H5.072l12.012 16.254z\"\/><\/svg>\n <\/button>\n <button class=\"plmb-share-btn\" data-share=\"copy\" aria-label=\"Copy chart summary text\" title=\"Copy chart summary text\">\n <svg viewBox=\"0 0 24 24\"><path d=\"M16 1H4a2 2 0 0 0-2 2v14h2V3h12V1zm3 4H8a2 2 0 0 0-2 2v14a2 2 0 0 0 2 2h11a2 2 0 0 0 2-2V7a2 2 0 0 0-2-2zm0 16H8V7h11v14z\"\/><\/svg>\n <\/button>\n <a class=\"plmb-share-btn\" href=\"https:\/\/lonres.com\/public\/wp-content\/uploads\/2026\/07\/lonres-chart4-june-2026.png\" download=\"lonres-chart4-june-2026.png\" target=\"_blank\" rel=\"noopener\" aria-label=\"Download chart as PNG image\" title=\"Download chart as PNG image\">\n <svg viewBox=\"0 0 24 24\"><path d=\"M12 16l-5-5h3V4h4v7h3l-5 5zm-7 4v-2h14v2H5z\"\/><\/svg>\n <\/a>\n <\/div>\n <\/div>\n <\/figure>\n <\/div>\n <nav class=\"plmb-section-nav\" aria-label=\"Section navigation\">\n <a href=\"#plmb-super-prime\" class=\"plmb-nav-btn plmb-nav-btn--prev\">\n <span class=\"plmb-nav-arrow\">\u2039<\/span>\n <span><span class=\"plmb-nav-label\">Previous<\/span>Super prime<\/span>\n <\/a>\n <a href=\"#plmb-overview\" class=\"plmb-nav-btn plmb-nav-btn--home\">\n <span class=\"plmb-nav-arrow\">\u2191<\/span> Back to overview\n <\/a>\n <span class=\"plmb-nav-btn plmb-nav-btn--next plmb-nav-btn--disabled\" aria-hidden=\"true\"><\/span>\n <\/nav>\n <\/div>\n<\/section>\n\n<footer id=\"plmb-footer\" class=\"plmb-footer\">\n <div class=\"plmb-footer-inner\">\n <div class=\"plmb-footer-logo-row\">\n <svg class=\"plmb-logo plmb-logo--sm\" aria-label=\"LonRes\"><use href=\"#plmb-logo\"\/><\/svg>\n <p class=\"plmb-footer-text\" style=\"margin:0;\">Prime London Market Dashboard \u00b7 June 2026<\/p>\n <\/div>\n <div class=\"plmb-footer-grid\">\n <div>\n <div class=\"plmb-footer-block\">\n <p class=\"plmb-footer-title\">Notes<\/p>\n <p class=\"plmb-footer-text\">\n Prime London analysis includes properties within the following postcodes:<br>\n <strong>Prime Central London:<\/strong> SW1Y, SW1X, SW1W, SW1A, SW3, SW7, SW10, W1S, W1K, W1J, W8.<br>\n <strong>Prime Inner London:<\/strong> NW1, NW3, NW8, SW1P, SW1V, W1T, W1H, W1U, W1G, W1W, W2, W11, W14.<br>\n <strong>Prime Fringe:<\/strong> SE1, SE11, SW4, SW5, SW6, SW11, W4, W6, W9, W10.<br><br>\n **Lettings activity analysis currently excludes Prime Fringe postcodes due to a change in the way listings are collected for our new rental checker tool.\n <\/p>\n <\/div>\n <\/div>\n <div>\n <a class=\"plmb-footer-online plmb-print-only\" href=\"https:\/\/lonres.com\/public\/prime-london-monthly-dashboard-july\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n <span class=\"plmb-footer-online-text\">\n <span class=\"plmb-footer-online-eyebrow\">Explore online<\/span>\n View the interactive dashboard\n <\/span>\n <span class=\"plmb-footer-online-arrow\">\u203a<\/span>\n <\/a>\n <div class=\"plmb-footer-cta\">\n <p class=\"plmb-footer-cta-eyebrow\">Stay informed<\/p>\n <h3 class=\"plmb-footer-cta-title\">Sign up to our Newsletter<\/h3>\n <p class=\"plmb-footer-cta-text\">\n Each month, we'll share highlights from the LonRes platform: standout sales and lets, key market trends, snapshots from our network, plus industry updates and opportunities.\n <\/p>\n <p class=\"plmb-footer-cta-text\">\n Designed to cut 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var(--plmb-border); }\n.plmb-dashboard .plmb-overview-intro-left { min-width: 0; }\n.plmb-dashboard .plmb-overview-intro-right { min-width: 0; }\n.plmb-dashboard .plmb-overview-headline { font-family: 'Playfair Display', Georgia, serif; font-size: 36px; font-weight: 400; line-height: 1.18; color: var(--plmb-dark); margin: 0; }\n.plmb-dashboard .plmb-overview-subtext { font-size: 15px; font-weight: 400; line-height: 1.72; color: var(--plmb-dark); margin: 0; }\n.plmb-dashboard .plmb-overview-table-block { margin-bottom: 44px; }\n.plmb-dashboard .plmb-overview-bullets-block { margin-bottom: 44px; }\n.plmb-dashboard .plmb-bullets { list-style: none; padding: 0; margin: 0; }\n.plmb-dashboard .plmb-bullets--2col { columns: 2; column-gap: 44px; }\n.plmb-dashboard .plmb-bullets li { position: relative; padding: 0 0 0 22px; margin-bottom: 14px; font-size: 13.5px; line-height: 1.65; color: var(--plmb-dark); break-inside: avoid; page-break-inside: avoid; }\n.plmb-dashboard .plmb-bullets 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var(--plmb-border); color: var(--plmb-dark); font-size: 13px; background: #fff; }\n.plmb-dashboard .plmb-prime-table tbody td:first-child { text-align: left; font-weight: 500; }\n.plmb-dashboard .plmb-prime-table tbody tr:last-child td { border-bottom: none; }\n.plmb-dashboard .plmb-headlines { display: grid; grid-template-columns: 1fr 1fr; gap: 32px; margin-top: 40px; padding-top: 32px; border-top: 1px solid var(--plmb-border); }\n.plmb-dashboard .plmb-headlines h4 { font-size: 12px; font-weight: 600; color: var(--plmb-magenta); letter-spacing: 0.1em; text-transform: uppercase; margin-bottom: 14px; }\n.plmb-dashboard .plmb-hl-cards { display: grid; grid-template-columns: 1fr; gap: 10px; }\n.plmb-dashboard .plmb-hl-card { border: 1px solid var(--plmb-border); background: #fff; padding: 16px 18px; display: flex; align-items: center; justify-content: space-between; font-size: 13px; color: var(--plmb-dark); text-decoration: none; gap: 10px; transition: border-color 0.15s, background 0.15s, transform 0.15s; }\n.plmb-dashboard .plmb-hl-card:hover { border-color: var(--plmb-magenta); background: #fff; text-decoration: none; transform: translateY(-1px); }\n.plmb-dashboard .plmb-hl-arrow { color: var(--plmb-magenta); font-size: 18px; flex-shrink: 0; font-family: 'Playfair Display', Georgia, serif; }\n.plmb-dashboard .plmb-section-body { display: grid; grid-template-columns: 1fr 1fr; gap: 44px; align-items: start; }\n.plmb-dashboard .plmb-section-body--stacked { grid-template-columns: 1fr; }\n.plmb-dashboard .plmb-copy p { font-size: 14px; line-height: 1.78; color: var(--plmb-dark); margin-bottom: 16px; }\n.plmb-dashboard .plmb-copy p:last-child { margin-bottom: 0; }\n.plmb-dashboard .plmb-copy--full { grid-column: 1 \/ -1; }\n\/* Right-column stack: chart with its closing note paragraph beneath it *\/\n.plmb-dashboard .plmb-chart-col { display: flex; flex-direction: column; }\n.plmb-dashboard .plmb-chart-col-note { margin-top: 18px; }\n\/* Print\/web copy variants: web shows the full verbatim copy; the PDF swaps in a\n minimally-tightened version of section 2 so its chart fits on the same page. *\/\n.plmb-dashboard .plmb-print-only { display: none; }\n.plmb-dashboard .plmb-chart-card { background: #fff; border: 1px solid var(--plmb-border); padding: 22px 24px 20px; position: relative; }\n.plmb-dashboard .plmb-chart-card--wide { grid-column: 1 \/ -1; }\n.plmb-dashboard .plmb-chart-head { display: flex; justify-content: space-between; align-items: flex-start; gap: 16px; margin-bottom: 14px; }\n.plmb-dashboard .plmb-chart-title { font-size: 14px; font-weight: 600; color: var(--plmb-dark); line-height: 1.35; flex: 1; }\n.plmb-dashboard .plmb-chart-legend { display: flex; gap: 18px; margin-bottom: 14px; flex-wrap: wrap; }\n.plmb-dashboard .plmb-leg-item { display: flex; align-items: center; gap: 7px; font-size: 11.5px; color: var(--plmb-dark); }\n.plmb-dashboard .plmb-leg-swatch { width: 14px; height: 11px; flex-shrink: 0; }\n.plmb-dashboard .plmb-chart-wrap { position: relative; margin: 6px 0 10px; }\n.plmb-dashboard .plmb-chart-wrap--md { height: 280px; }\n.plmb-dashboard .plmb-chart-wrap--lg { height: 340px; }\n.plmb-dashboard .plmb-copy--cols { columns: 2; column-gap: 44px; }\n.plmb-dashboard .plmb-copy--cols p { break-inside: avoid; }\n.plmb-dashboard .plmb-chart-foot { display: flex; justify-content: space-between; align-items: center; gap: 12px; padding-top: 8px; border-top: 1px solid var(--plmb-border); margin-top: 8px; }\n.plmb-dashboard .plmb-chart-source { font-size: 11px; color: var(--plmb-mid); letter-spacing: 0.02em; }\n.plmb-dashboard .plmb-share { display: flex; align-items: center; gap: 6px; }\n.plmb-dashboard .plmb-share-label { font-size: 10.5px; color: var(--plmb-mid); letter-spacing: 0.08em; text-transform: uppercase; margin-right: 4px; font-weight: 500; }\n.plmb-dashboard .plmb-share-btn { text-decoration: none; width: 28px; height: 28px; border: 1px solid var(--plmb-border); background: #fff; display: inline-flex; align-items: center; justify-content: center; cursor: pointer; padding: 0; color: var(--plmb-mid); transition: all 0.15s ease; }\n.plmb-dashboard .plmb-share-btn:hover { border-color: var(--plmb-magenta); background: var(--plmb-magenta); color: #fff; }\n.plmb-dashboard .plmb-share-btn svg { width: 13px; height: 13px; fill: currentColor; }\n.plmb-dashboard .plmb-dlall-block { margin-bottom: 44px; padding: 30px 34px; background: var(--plmb-cream-2); border: 1px solid var(--plmb-border); border-left: 4px solid var(--plmb-magenta); display: flex; align-items: center; justify-content: space-between; gap: 28px; flex-wrap: wrap; }\n.plmb-dashboard .plmb-dlall-text { min-width: 0; }\n.plmb-dashboard .plmb-dlall-text h4 { font-family: 'Playfair Display', Georgia, serif; font-size: 22px; font-weight: 600; color: var(--plmb-dark); margin: 0 0 6px; letter-spacing: 0; text-transform: none; line-height: 1.2; }\n.plmb-dashboard .plmb-dlall-text p { font-size: 13.5px; color: var(--plmb-mid); margin: 0; line-height: 1.55; }\n.plmb-dashboard .plmb-dlall-btn { display: inline-flex; align-items: center; gap: 10px; background: var(--plmb-magenta); color: #fff; border: 1px solid var(--plmb-magenta); cursor: pointer; font-family: inherit; font-size: 14px; font-weight: 600; line-height: 1.2; letter-spacing: 0.04em; padding: 14px 24px; white-space: nowrap; transition: background 0.15s ease, transform 0.15s ease; }\n.plmb-dashboard .plmb-dlall-btn:hover { background: var(--plmb-magenta-dk); transform: translateY(-1px); }\n.plmb-dashboard .plmb-dlall-btn svg { width: 16px; height: 16px; fill: currentColor; flex-shrink: 0; }\n.plmb-dashboard .plmb-dlall-btn[disabled] { opacity: 0.6; cursor: default; transform: none; }\n.plmb-dashboard .plmb-dlall-actions { display: flex; align-items: center; gap: 12px; flex-wrap: wrap; }\n.plmb-dashboard .plmb-dlall-btn--pdf { background: #fff; color: var(--plmb-magenta); border: 1px solid var(--plmb-magenta); text-decoration: none; }\n.plmb-dashboard .plmb-dlall-btn--pdf:hover { background: var(--plmb-magenta); color: #fff; text-decoration: none; transform: translateY(-1px); }\n.plmb-dashboard .plmb-dlall-btn--pdf:hover svg { fill: #fff; }\n.plmb-dashboard .plmb-toast { position: fixed; bottom: 24px; left: 50%; transform: translate(-50%, 30px); background: var(--plmb-dark); color: #fff; padding: 12px 22px; font-size: 13px; font-weight: 500; letter-spacing: 0.02em; opacity: 0; pointer-events: none; transition: transform 0.25s ease, opacity 0.25s ease; z-index: 1000; box-shadow: 0 8px 24px rgba(0,0,0,0.2); }\n.plmb-dashboard .plmb-toast--show { opacity: 1; transform: translate(-50%, 0); }\n.plmb-dashboard .plmb-footer { background: var(--plmb-sand); border-top: 4px solid var(--plmb-magenta); padding: 48px 0 40px; }\n.plmb-dashboard .plmb-footer-inner { max-width: 1240px; margin: 0 auto; padding: 0 56px; }\n.plmb-dashboard .plmb-footer-grid { display: grid; grid-template-columns: 1.4fr 1fr; gap: 48px; align-items: start; }\n.plmb-dashboard .plmb-footer-title { font-size: 12px; font-weight: 700; letter-spacing: 0.1em; text-transform: uppercase; color: var(--plmb-dark); margin-bottom: 12px; }\n.plmb-dashboard .plmb-footer-text { font-size: 12.5px; color: var(--plmb-mid); line-height: 1.7; }\n.plmb-dashboard .plmb-footer-text strong { color: var(--plmb-dark); }\n.plmb-dashboard .plmb-footer-block { margin-bottom: 28px; }\n.plmb-dashboard .plmb-footer-block:last-child { margin-bottom: 0; }\n.plmb-dashboard .plmb-footer-logo-row { display: flex; align-items: center; gap: 14px; margin-bottom: 18px; }\n.plmb-dashboard .plmb-footer-contact { font-size: 12.5px; color: var(--plmb-mid); line-height: 1.85; }\n.plmb-dashboard .plmb-footer-cta { background: var(--plmb-dark); color: #fff; padding: 32px 32px 30px; position: relative; overflow: hidden; }\n.plmb-dashboard .plmb-footer-cta::before { content: \"\"; position: absolute; top: 0; left: 0; width: 100%; height: 4px; background: var(--plmb-magenta); }\n.plmb-dashboard .plmb-footer-cta-eyebrow { font-size: 11px; font-weight: 600; letter-spacing: 0.16em; text-transform: uppercase; color: var(--plmb-magenta); margin: 0 0 12px; }\n.plmb-dashboard .plmb-footer-cta-title { font-family: 'Playfair Display', Georgia, serif; font-size: 22px; font-weight: 400; line-height: 1.25; color: #fff; margin: 0 0 12px; }\n.plmb-dashboard .plmb-footer-cta-text { font-size: 13px; line-height: 1.6; color: rgba(255,255,255,0.78); margin: 0 0 14px; }\n.plmb-dashboard .plmb-footer-cta-text + .plmb-footer-cta-btn { margin-top: 8px; }\n.plmb-dashboard .plmb-footer-cta-btn { display: inline-flex; align-items: center; gap: 10px; background: var(--plmb-magenta); color: #fff; text-decoration: none; font-size: 13px; font-weight: 600; letter-spacing: 0.04em; padding: 13px 22px; transition: background 0.15s ease, transform 0.15s ease; }\n.plmb-dashboard .plmb-footer-cta-btn:hover { background: var(--plmb-magenta-dk); color: #fff; text-decoration: none; transform: translateY(-1px); }\n.plmb-dashboard .plmb-footer-cta-arrow { font-family: 'Playfair Display', Georgia, serif; font-size: 20px; line-height: 1; }\n\/* PDF-only \"view online\" CTA in the footer (sits above the newsletter CTA) *\/\n.plmb-dashboard .plmb-footer-online.plmb-print-only { display: none; }\n.plmb-dashboard .plmb-footer-online { align-items: center; justify-content: space-between; gap: 16px; text-decoration: none; background: var(--plmb-magenta); color: #fff; padding: 18px 24px; margin-bottom: 20px; }\n.plmb-dashboard .plmb-footer-online-text { display: flex; flex-direction: column; }\n.plmb-dashboard .plmb-footer-online-eyebrow { font-size: 10.5px; font-weight: 600; letter-spacing: 0.16em; text-transform: uppercase; color: rgba(255,255,255,0.8); margin-bottom: 3px; }\n.plmb-dashboard .plmb-footer-online { font-family: 'Playfair Display', Georgia, serif; font-size: 18px; font-weight: 400; }\n.plmb-dashboard .plmb-footer-online-arrow { font-family: 'Playfair Display', Georgia, serif; font-size: 22px; line-height: 1; flex-shrink: 0; }\n@media (max-width: 1024px) {\n .plmb-dashboard .plmb-section-inner { padding: 48px 36px 52px; }\n .plmb-dashboard .plmb-footer-inner { padding: 0 36px; }\n .plmb-dashboard .plmb-overview-title { font-size: 38px; }\n .plmb-dashboard .plmb-section-num { font-size: 36px; }\n}\n@media (max-width: 900px) {\n .plmb-dashboard { font-size: 14px; }\n .plmb-dashboard .plmb-section-inner { padding: 40px 28px 44px; }\n .plmb-dashboard .plmb-footer-inner { padding: 0 28px; }\n .plmb-dashboard .plmb-overview-intro { grid-template-columns: 1fr; gap: 20px; align-items: start; }\n .plmb-dashboard .plmb-bullets--2col { columns: 1; }\n .plmb-dashboard .plmb-section-body { grid-template-columns: 1fr; gap: 28px; }\n .plmb-dashboard .plmb-headlines { grid-template-columns: 1fr; gap: 24px; }\n .plmb-dashboard .plmb-footer-grid { grid-template-columns: 1fr; gap: 32px; }\n .plmb-dashboard .plmb-copy--cols { columns: 1; }\n .plmb-dashboard .plmb-chart-wrap--md { height: 200px; }\n .plmb-dashboard .plmb-chart-wrap--lg { height: 300px; }\n .plmb-dashboard .plmb-overview-title { font-size: 32px; }\n .plmb-dashboard .plmb-overview-headline { font-size: 28px; }\n .plmb-dashboard .plmb-section-title { font-size: 22px; }\n .plmb-dashboard .plmb-section-num { font-size: 32px; }\n .plmb-dashboard .plmb-prime-table { display: block; overflow-x: auto; -webkit-overflow-scrolling: touch; }\n}\n@media (max-width: 600px) {\n .plmb-dashboard .plmb-section-inner { padding: 32px 20px 36px; }\n .plmb-dashboard .plmb-footer-inner { padding: 0 20px; }\n .plmb-dashboard .plmb-overview-head { flex-direction: column; align-items: flex-start; gap: 18px; }\n .plmb-dashboard .plmb-overview-head-left { gap: 14px; }\n .plmb-dashboard .plmb-overview-title { font-size: 26px; }\n .plmb-dashboard .plmb-overview-title .plmb-edition { font-size: 14px; }\n .plmb-dashboard .plmb-overview-headline { font-size: 22px; }\n .plmb-dashboard .plmb-section-head { grid-template-columns: auto 1fr; grid-template-areas: \"num title\" \"badge badge\"; row-gap: 16px; }\n .plmb-dashboard .plmb-section-num { grid-area: num; font-size: 28px; }\n .plmb-dashboard .plmb-section-head .plmb-title-wrap { grid-area: title; }\n .plmb-dashboard .plmb-section-badge { grid-area: badge; justify-self: start; }\n .plmb-dashboard .plmb-section-title { font-size: 19px; }\n .plmb-dashboard .plmb-hl-cards { grid-template-columns: 1fr; }\n .plmb-dashboard .plmb-chart-card { padding: 18px 16px 16px; }\n .plmb-dashboard .plmb-chart-foot { flex-direction: column; align-items: flex-start; gap: 10px; }\n}\n@media print {\n \/* Cover page = page 1; it fills the sheet and is followed by a page break. *\/\n .plmb-dashboard .plmb-cover { display: block; min-height: 297mm; margin: 0; position: relative; overflow: hidden; break-after: page; page-break-after: always; }\n \/* Each content section starts a fresh page; overview is page 2 (after the cover). *\/\n .plmb-dashboard .plmb-section--overview { break-before: avoid; }\n .plmb-dashboard #plmb-sales-activity,\n .plmb-dashboard #plmb-sales-prices,\n .plmb-dashboard #plmb-super-prime,\n .plmb-dashboard #plmb-lettings { break-before: page; page-break-before: always; }\n .plmb-dashboard .plmb-footer { break-before: page; page-break-before: always; }\n\n \/* Hide interactive-only elements *\/\n .plmb-dashboard .plmb-share,\n .plmb-dashboard .plmb-section-nav,\n .plmb-dashboard .plmb-headlines,\n .plmb-dashboard .plmb-dlall-block { display: none !important; }\n \/* Swap to print copy variants *\/\n .plmb-dashboard .plmb-print-hide { display: none !important; }\n .plmb-dashboard .plmb-print-only { display: block !important; }\n .plmb-dashboard .plmb-footer-online.plmb-print-only { display: flex !important; }\n \/* Fringe line is solid #E0A024 in the PDF \u2014 match its legend swatch *\/\n .plmb-dashboard .plmb-leg-swatch--fringe { background: #E0A024 !important; }\n\n \/* Trim vertical padding to give each page more usable height *\/\n .plmb-dashboard .plmb-section-inner { padding: 30px 40px 30px; }\n .plmb-dashboard .plmb-section { border-bottom: none; }\n \/* In print, use a single uniform page colour for all sections (the subtle web alt-tint\n is dropped) and set the dashboard background to match, so the unavoidable ~2mm strip\n at the page cut edge is invisible and no colour appears to bleed between pages. *\/\n .plmb-dashboard,\n .plmb-dashboard .plmb-section,\n .plmb-dashboard .plmb-section--alt,\n .plmb-dashboard .plmb-section--overview { background: var(--plmb-cream) !important; }\n \/* Fill the full page height so each section's background colour reaches the bottom edge. *\/\n .plmb-dashboard .plmb-section { min-height: 294mm; margin: 0; }\n .plmb-dashboard .plmb-footer { min-height: 297mm; margin: 0; box-sizing: border-box; }\n\n \/* Keep a section's header with the content that follows it *\/\n .plmb-dashboard .plmb-section-head { break-after: avoid; page-break-after: avoid; margin-bottom: 22px; }\n\n \/* Never split a chart card; keep it whole on its page *\/\n .plmb-dashboard .plmb-chart-card { break-inside: avoid; page-break-inside: avoid; }\n .plmb-dashboard .plmb-chart-card--wide { width: 100%; max-width: 100%; }\n .plmb-dashboard .plmb-chart-wrap { max-width: 100%; }\n \/* Reduce chart heights in print so copy + chart fit a page where possible *\/\n .plmb-dashboard .plmb-chart-wrap--lg { height: 210px; }\n .plmb-dashboard .plmb-chart-wrap--md { height: 200px; }\n \/* Tighten the lettings copy so its header + copy + chart sit together on one page *\/\n .plmb-dashboard #plmb-lettings .plmb-copy p { margin-bottom: 9px; line-height: 1.55; }\n\n \/* Compress overview so it fits one page *\/\n .plmb-dashboard .plmb-overview-head { padding-bottom: 14px; margin-bottom: 16px; }\n .plmb-dashboard .plmb-overview-intro { margin-bottom: 16px; padding-bottom: 16px; }\n .plmb-dashboard .plmb-overview-headline { font-size: 28px; }\n .plmb-dashboard .plmb-overview-table-block { margin-bottom: 16px; }\n .plmb-dashboard .plmb-prime-table thead th { padding: 9px 10px; }\n .plmb-dashboard .plmb-prime-table tbody td { padding: 9px 10px; }\n .plmb-dashboard .plmb-overview-bullets-block { margin-bottom: 0; }\n .plmb-dashboard .plmb-bullets li { margin-bottom: 7px; font-size: 12px; line-height: 1.5; }\n\n body { -webkit-print-color-adjust: exact; print-color-adjust: exact; }\n}\n<\/style>\n<svg width=\"0\" height=\"0\" style=\"position:absolute\" aria-hidden=\"true\" focusable=\"false\">\n <symbol id=\"plmb-logo\" viewBox=\"0 0 127.6 127.6\">\n <rect width=\"127.6\" height=\"127.6\" fill=\"#DD0F7B\"\/>\n <path fill=\"#fff\" d=\"M93.3,104.9c-0.7,0-1.4-0.1-2.1-0.2c-0.8-0.1-1.5-0.3-2.2-0.5c-1.4-0.4-2.7-1-4-1.8c-1.2-0.7-2.3-1.7-3.3-3\n l0.3-2.1l2-1.4l2,0.4c0.7,1.1,1.8,2.1,3.3,2.8c1.4,0.7,2.8,1.1,4,1.1c1.1,0,2.3-0.3,3.4-0.8c1-0.5,1.8-1.2,2.4-2.1\n 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M46,104.3h-3l-1.2-0.7l-8.8-13.8h-4.5v13l-1.4,1.4h-2.4l-1.4-1.4V69.4l1.4-1.4h9c2,0,3.8,0.4,5.5,1.2\n c1.7,0.9,3.1,2.2,4,3.7c1,1.7,1.5,3.6,1.5,5.8c0,1.4-0.3,2.8-0.8,4.2c-0.5,1.4-1.4,2.6-2.6,3.7c-0.8,0.7-1.8,1.4-3,1.9l9,13.5\n L46,104.3L46,104.3z M28.4,85.1h4.9c0.8,0,1.7-0.2,2.7-0.7c0.8-0.4,1.6-1.1,2.2-2.1c0.6-0.9,0.9-2.1,0.9-3.6c0-1.4-0.2-2.5-0.6-3.5\n c-0.3-0.9-0.9-1.5-1.7-1.9c-0.9-0.5-2-0.7-3.4-0.7h-5.1V85.1L28.4,85.1z\"\/>\n <path fill=\"#fff\" d=\"M62.6,60.1c-3.2,0-5.7-0.8-7.5-2.5c-1.8-1.6-3.1-3.8-3.9-6.6c-0.4-1.3-0.6-2.8-0.8-4.4\n c-0.2-1.7-0.3-3.5-0.3-5.3c0-2.7,0.2-5.2,0.6-7.6c0.4-2.3,1-4.3,2-6c0.9-1.7,2.2-3,3.9-3.9c1.6-0.9,3.6-1.3,6-1.3\n c2.6,0,4.8,0.6,6.5,1.8c1.6,1.2,2.9,2.7,3.7,4.6c0.8,1.7,1.4,3.6,1.7,5.6c0.2,1.8,0.4,3.9,0.4,6.2c0,5.9-0.8,10.6-2.5,13.8\n C70.4,58.3,67.2,60.1,62.6,60.1L62.6,60.1z M62.6,27.2c-1.7,0-3,0.5-4,1.4c-1,0.9-1.8,2.5-2.2,4.5c-0.2,1-0.4,2.2-0.6,3.7\n c-0.1,1.2-0.2,2.7-0.2,4.6c0,2.7,0.2,5.1,0.5,7.1c0.3,2,1.1,3.7,2.1,5.1c1,1.3,2.5,1.9,4.4,1.9c1.7,0,3.1-0.6,4.1-1.7\n c1.1-1.4,1.8-3.1,2.1-5.1c0.4-2.1,0.6-4.5,0.6-7.3c0-4.5-0.5-8.2-1.6-10.8C66.8,28.3,65.2,27.2,62.6,27.2L62.6,27.2z M103.1,59.8\n h-2.6L99.2,59L88.3,34.4l0,23.6l-1.5,1.4h-2.4L83,58V24.6l1.4-1.4h3.5l1.3,0.9l9.9,22.4l0-21.9l1.4-1.4h2.5l1.4,1.4v33.8\n L103.1,59.8L103.1,59.8z M43.2,59.4H24.6L23.2,58V24.6l1.4-1.4H27l1.4,1.4v30.2h14.8l1.4,1.4V58L43.2,59.4L43.2,59.4z\"\/>\n <\/symbol>\n<\/svg>\n\n<section class=\"plmb-cover\" aria-hidden=\"true\">\n <svg class=\"plmb-geo plmb-cover-geo\" viewBox=\"0 0 800 800\" aria-hidden=\"true\">\n <circle cx=\"560\" cy=\"560\" r=\"320\" fill=\"none\" stroke=\"#2B2826\" stroke-width=\"1\"\/>\n <circle cx=\"560\" cy=\"560\" r=\"230\" fill=\"none\" stroke=\"#2B2826\" stroke-width=\"1\"\/>\n <circle cx=\"560\" cy=\"560\" r=\"140\" fill=\"none\" stroke=\"#2B2826\" stroke-width=\"1\"\/>\n <circle cx=\"560\" cy=\"560\" r=\"55\" fill=\"none\" stroke=\"#2B2826\" stroke-width=\"1\"\/>\n <line x1=\"240\" y1=\"560\" x2=\"880\" y2=\"560\" stroke=\"#2B2826\" stroke-width=\"0.8\"\/>\n <line x1=\"560\" y1=\"240\" x2=\"560\" y2=\"880\" stroke=\"#2B2826\" stroke-width=\"0.8\"\/>\n <line x1=\"330\" y1=\"330\" x2=\"790\" y2=\"790\" stroke=\"#2B2826\" stroke-width=\"0.8\"\/>\n <line x1=\"790\" y1=\"330\" x2=\"330\" y2=\"790\" stroke=\"#2B2826\" stroke-width=\"0.8\"\/>\n <\/svg>\n <div class=\"plmb-cover-inner\">\n <div class=\"plmb-cover-top\">\n <div class=\"plmb-cover-brand\">\n <svg class=\"plmb-logo\" aria-label=\"LonRes\"><use href=\"#plmb-logo\"\/><\/svg>\n <span class=\"plmb-cover-brand-text\">LonRes \u00b7 Research<\/span>\n <\/div>\n <\/div>\n <div class=\"plmb-cover-main\">\n <p class=\"plmb-cover-eyebrow\">Prime London Market Dashboard<\/p>\n <h1 class=\"plmb-cover-title\">Prime London Market Dashboard<\/h1>\n <p class=\"plmb-cover-edition plmb-cover-edition--solo\">July edition<\/p>\n <p class=\"plmb-cover-strap\">The prime London sales market was mixed in June, with values falling but activity showing a slight improvement. In the second month post Renters\u2019 Rights Act, rents grew across the prime lettings market.<\/p>\n <a class=\"plmb-cover-cta\" href=\"https:\/\/lonres.com\/public\/prime-london-monthly-dashboard-july\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n View the interactive dashboard online <span class=\"plmb-cover-cta-arrow\">\u203a<\/span>\n <\/a>\n <\/div>\n <div class=\"plmb-cover-foot\">\n <span class=\"plmb-section-badge\">July 2026<\/span>\n <p class=\"plmb-cover-source\">Source: LonRes<br>Independent analysis of the prime London housing market<\/p>\n <\/div>\n <\/div>\n<\/section>\n\n<section id=\"plmb-overview\" class=\"plmb-section plmb-section--overview\">\n <svg class=\"plmb-geo plmb-geo--hero\" viewBox=\"0 0 800 600\" aria-hidden=\"true\">\n <circle cx=\"400\" cy=\"300\" r=\"280\" fill=\"none\" stroke=\"#2B2826\" stroke-width=\"1\"\/>\n <circle cx=\"400\" cy=\"300\" r=\"200\" fill=\"none\" stroke=\"#2B2826\" stroke-width=\"1\"\/>\n <circle cx=\"400\" cy=\"300\" r=\"120\" fill=\"none\" stroke=\"#2B2826\" stroke-width=\"1\"\/>\n <circle cx=\"400\" cy=\"300\" r=\"40\" fill=\"none\" stroke=\"#2B2826\" stroke-width=\"1\"\/>\n <line x1=\"120\" y1=\"300\" x2=\"680\" y2=\"300\" stroke=\"#2B2826\" stroke-width=\"0.8\"\/>\n <line x1=\"400\" y1=\"20\" x2=\"400\" y2=\"580\" stroke=\"#2B2826\" stroke-width=\"0.8\"\/>\n <line x1=\"180\" y1=\"102\" x2=\"620\" y2=\"498\" stroke=\"#2B2826\" stroke-width=\"0.8\"\/>\n <line x1=\"620\" y1=\"102\" x2=\"180\" y2=\"498\" stroke=\"#2B2826\" stroke-width=\"0.8\"\/>\n <\/svg>\n <div class=\"plmb-section-inner\">\n <header class=\"plmb-overview-head\">\n <div class=\"plmb-overview-head-left\">\n <svg class=\"plmb-logo\" aria-label=\"LonRes\"><use href=\"#plmb-logo\"\/><\/svg>\n <h1 class=\"plmb-overview-title\">\n Prime London Market Dashboard\n <span class=\"plmb-edition\">July 2026 edition<\/span>\n <\/h1>\n <\/div>\n <span class=\"plmb-section-badge\">July 2026<\/span>\n <\/header>\n \n <div class=\"plmb-overview-intro\">\n <div class=\"plmb-overview-intro-left\">\n <p class=\"plmb-table-heading\">Overview<\/p>\n <h2 class=\"plmb-overview-headline\">Prime London sales market sees values slide despite steady activity<\/h2>\n <\/div>\n <div class=\"plmb-overview-intro-right\">\n <p class=\"plmb-overview-subtext\">\n The prime London sales market was mixed in June, with values falling but activity showing a slight improvement. In the second month post Renters\u2019 Rights Act, rents grew across the prime lettings market.\n <\/p>\n <\/div>\n <\/div>\n \n <div class=\"plmb-overview-table-block\">\n <p class=\"plmb-table-heading\">Monthly prime data \u2013 June 2026<\/p>\n <table class=\"plmb-prime-table\">\n <thead>\n <tr>\n <th><\/th>\n <th>Prime Sales<br>Annual Change<\/th>\n <th>Prime Sales<br>Change vs. 2017\u201319*<\/th>\n <th>Prime Lettings**<br>Annual Change<\/th>\n <th>Prime Lettings**<br>Change vs. 2017\u201319*<\/th>\n <\/tr>\n <\/thead>\n <tbody>\n <tr>\n <td>Achieved prices\/rents<\/td>\n <td>-8.2%<\/td><td>-5.5%<\/td><td>2.4%<\/td><td>37.1%<\/td>\n <\/tr>\n <tr>\n <td>Properties sold\/let<\/td>\n <td>4.8%<\/td><td>-2.1%<\/td><td>-1.1%<\/td><td>-45.4%<\/td>\n <\/tr>\n <tr>\n <td>New instructions<\/td>\n <td>2.2%<\/td><td>13.3%<\/td><td>11.4%<\/td><td>-34.0%<\/td>\n <\/tr>\n <\/tbody>\n <\/table>\n <p class=\"plmb-small\" style=\"margin-top:10px;\">\n All price and rent figures based on \u00a3 per sq. ft. values | \n *Pre-pandemic | **Excludes Prime Fringe | Source: LonRes\n <\/p>\n <\/div>\n \n <div class=\"plmb-overview-bullets-block\">\n <p class=\"plmb-table-heading\">Key headlines<\/p>\n <ul class=\"plmb-bullets plmb-bullets--2col\">\n <li>Average achieved sold prices fell by <strong>8.2%<\/strong> on an annual basis in June. Compared to 2017\u20132019 (pre-pandemic) levels, values were <strong>5.5% lower<\/strong>.<\/li>\n <li>There were <strong>4.8% more<\/strong> sales transactions in June than a year earlier but <strong>2.1% fewer<\/strong> than the 2017\u20132019 (pre-pandemic) June average.<\/li>\n <li>New sales instructions in June were <strong>2.2% higher<\/strong> than last year and <strong>13.3% higher<\/strong> than the 2017\u20132019 (pre-pandemic) June average. The stock of available homes for sale at the end of June was <strong>3.1% higher<\/strong> than a year earlier but remains lower than the peak reached in September last year.<\/li>\n <li>Transactions in the <strong>\u00a35m+ market<\/strong> were <strong>7.1% higher<\/strong> in June than the same month last year. New instructions in this market decreased by <strong>17.3%<\/strong> over the same period. The number of \u00a35m+ homes available for sale across prime London at the end of June was <strong>3.3% lower<\/strong> than a year earlier.<\/li>\n <li>Average rental values across prime London rose by <strong>2.4%<\/strong> in June on an annual basis, while average rents were <strong>37.1% above<\/strong> their 2017\u20132019 (pre-pandemic) average.<\/li>\n <li>LonRes data for June indicated an annual decrease of <strong>1.1%<\/strong> in lets agreed and an <strong>11.4% rise<\/strong> in new instructions. The stock of available rental properties increased on an annual basis, with <strong>19.1% more<\/strong> homes on the market at the end of June than a year earlier.<\/li>\n <\/ul>\n <\/div>\n \n <div class=\"plmb-dlall-block\">\n <div class=\"plmb-dlall-text\">\n <h4>Download all charts for use on social<\/h4>\n <p>Grab all four charts as separate, branded PNG images \u2014 or download the full dashboard as a PDF.<\/p>\n <\/div>\n <div class=\"plmb-dlall-actions\">\n <button type=\"button\" class=\"plmb-dlall-btn\" id=\"plmb-download-all\" aria-label=\"Download all charts as separate PNG images\">\n <svg viewBox=\"0 0 24 24\"><path d=\"M12 16l-5-5h3V4h4v7h3l-5 5zm-7 4v-2h14v2H5z\"\/><\/svg>\n Download all charts\n <\/button>\n \n <a class=\"plmb-dlall-btn plmb-dlall-btn--pdf\" id=\"plmb-download-pdf\"\n href=\"https:\/\/lonres.com\/public\/wp-content\/uploads\/2026\/07\/PLMB-June-2026-portrait.pdf\"\n target=\"_blank\" rel=\"noopener noreferrer\"\n download\n aria-label=\"PDF version of the dashboard\">\n <svg viewBox=\"0 0 24 24\"><path d=\"M12 16l-5-5h3V4h4v7h3l-5 5zm-7 4v-2h14v2H5z\"\/><\/svg>\n PDF version of dashboard\n <\/a>\n <\/div>\n <\/div>\n \n <div class=\"plmb-headlines\">\n <div>\n <h4>Sales headlines<\/h4>\n <div class=\"plmb-hl-cards\">\n <a class=\"plmb-hl-card\" href=\"#plmb-sales-activity\">Activity edges up <span class=\"plmb-hl-arrow\">\u203a<\/span><\/a>\n <a class=\"plmb-hl-card\" href=\"#plmb-sales-prices\">Sales \u2014 continued <span class=\"plmb-hl-arrow\">\u203a<\/span><\/a>\n <a class=\"plmb-hl-card\" href=\"#plmb-super-prime\">Super prime stock falls <span class=\"plmb-hl-arrow\">\u203a<\/span><\/a>\n <\/div>\n <\/div>\n <div>\n <h4>Lettings headlines<\/h4>\n <div class=\"plmb-hl-cards\">\n <a class=\"plmb-hl-card\" href=\"#plmb-lettings\">Rental growth continues <span class=\"plmb-hl-arrow\">\u203a<\/span><\/a>\n <a class=\"plmb-hl-card\" href=\"#plmb-lettings\">1 in 8 lets above \u00a3100k <span class=\"plmb-hl-arrow\">\u203a<\/span><\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n<section id=\"plmb-sales-activity\" class=\"plmb-section plmb-section--alt\">\n <svg class=\"plmb-geo plmb-geo--side\" viewBox=\"0 0 260 260\" aria-hidden=\"true\">\n <circle cx=\"130\" cy=\"130\" r=\"120\" fill=\"none\" stroke=\"#2B2826\" stroke-width=\"1.2\"\/>\n <circle cx=\"130\" cy=\"130\" r=\"80\" fill=\"none\" stroke=\"#2B2826\" stroke-width=\"1\"\/>\n <circle cx=\"130\" cy=\"130\" r=\"40\" fill=\"none\" stroke=\"#2B2826\" stroke-width=\"0.8\"\/>\n <line x1=\"10\" y1=\"130\" x2=\"250\" y2=\"130\" stroke=\"#2B2826\" stroke-width=\"0.8\"\/>\n <line x1=\"130\" y1=\"10\" x2=\"130\" y2=\"250\" stroke=\"#2B2826\" stroke-width=\"0.8\"\/>\n <\/svg>\n <div class=\"plmb-section-inner\">\n <div class=\"plmb-section-head\">\n <span class=\"plmb-section-num\">02<\/span>\n <div class=\"plmb-title-wrap\">\n <span class=\"plmb-section-label\">Sales<\/span>\n <h2 class=\"plmb-section-title\">Gradual recovery in activity but values under pressure again in June<\/h2>\n <\/div>\n <span class=\"plmb-section-badge\">July 2026<\/span>\n <\/div>\n <div class=\"plmb-section-body\">\n <div class=\"plmb-copy\">\n <p>For June alone there were small annual increases in both new instructions and transactions, but the bigger picture remains underwhelming. Sales volumes over the first half of the year were down compared to 2025 and the long-term average. Values fell on an annual basis as the large number of price reductions over recent months start to feed into achieved prices.<\/p>\n <p>Average values across prime London fell by 8.2% on an annual basis in June and were 5.5% below their pre-pandemic (2017 to 2019) average level. While this latest annual figure showed an acceleration in the pace of price falls, the monthly data in 2026 so far has been broadly steady \u2013 the size of the annual drop mostly reflects higher values in the baseline period last year. Prime London values remain under pressure, and this is unlikely to change in the short term given the lack of drivers for significant price growth.<\/p>\n <p>At a national level, house price growth has been faring better than prime London, but that is a low bar. Nationwide\u2019s index recorded annual growth of 2.2% in June for the UK, noting that their London and South East regions are underperforming this overall figure. Over the past decade, the ratio of the average prime London sale price to the national average house price has been steadily declining. Having peaked at 8.9 in October 2018 the ratio has fallen to 6.4 in June 2026.<\/p>\n <\/div>\n \n <div class=\"plmb-chart-col\">\n <figure class=\"plmb-chart-card\" data-chart-id=\"chart2\">\n <div class=\"plmb-chart-head\">\n <p class=\"plmb-chart-title\">Ratio of Average Sale Prices: Prime London vs. UK<\/p>\n <\/div>\n <div class=\"plmb-chart-wrap plmb-chart-wrap--md\">\n <canvas id=\"chart2\"><\/canvas>\n <\/div>\n <div class=\"plmb-chart-foot\">\n <p class=\"plmb-chart-source\">Source: LonRes, Nationwide House Price Index | 12-month smoothed<\/p>\n <div class=\"plmb-share\" data-share-text=\"Ratio of average sale prices, prime London vs UK \u2014 June 2026: \u2022 The ratio peaked at 8.9 in October 2018 \u2022 It has fallen to 6.4 in June 2026 as prime London underperforms the wider UK market \">\n <span class=\"plmb-share-label\">Share<\/span>\n <button class=\"plmb-share-btn\" data-share=\"linkedin\" aria-label=\"Share on LinkedIn\" title=\"Share on LinkedIn\">\n <svg viewBox=\"0 0 24 24\"><path d=\"M20.5 3h-17A1.5 1.5 0 0 0 2 4.5v15A1.5 1.5 0 0 0 3.5 21h17a1.5 1.5 0 0 0 1.5-1.5v-15A1.5 1.5 0 0 0 20.5 3zM8 18H5V9h3v9zM6.5 7.5A1.75 1.75 0 1 1 8.25 5.75 1.74 1.74 0 0 1 6.5 7.5zM19 18h-3v-4.74c0-1.42-.6-1.93-1.38-1.93A1.74 1.74 0 0 0 13 13.19V18h-3V9h2.9v1.3a3.11 3.11 0 0 1 2.7-1.4c1.55 0 3.4.86 3.4 3.66z\"\/><\/svg>\n <\/button>\n <button class=\"plmb-share-btn\" data-share=\"x\" aria-label=\"Share on X\" title=\"Share on X\">\n <svg viewBox=\"0 0 24 24\"><path d=\"M18.244 2H21.5l-7.46 8.524L22.5 22h-6.797l-5.323-6.967L4.279 22H1.02l7.977-9.119L1.5 2h6.961l4.815 6.367L18.244 2zm-1.16 18.084h1.808L7.013 3.83H5.072l12.012 16.254z\"\/><\/svg>\n <\/button>\n <button class=\"plmb-share-btn\" data-share=\"copy\" aria-label=\"Copy chart summary text\" title=\"Copy chart summary text\">\n <svg viewBox=\"0 0 24 24\"><path d=\"M16 1H4a2 2 0 0 0-2 2v14h2V3h12V1zm3 4H8a2 2 0 0 0-2 2v14a2 2 0 0 0 2 2h11a2 2 0 0 0 2-2V7a2 2 0 0 0-2-2zm0 16H8V7h11v14z\"\/><\/svg>\n <\/button>\n <a class=\"plmb-share-btn\" href=\"https:\/\/lonres.com\/public\/wp-content\/uploads\/2026\/07\/lonres-chart2-june-2026.png\" download=\"lonres-chart2-june-2026.png\" target=\"_blank\" rel=\"noopener\" aria-label=\"Download chart as PNG image\" title=\"Download chart as PNG image\">\n <svg viewBox=\"0 0 24 24\"><path d=\"M12 16l-5-5h3V4h4v7h3l-5 5zm-7 4v-2h14v2H5z\"\/><\/svg>\n <\/a>\n <\/div>\n <\/div>\n <\/figure>\n <\/div>\n <\/div>\n <nav class=\"plmb-section-nav\" aria-label=\"Section navigation\">\n <a href=\"#plmb-overview\" class=\"plmb-nav-btn plmb-nav-btn--prev\">\n <span class=\"plmb-nav-arrow\">\u2039<\/span>\n <span><span class=\"plmb-nav-label\">Previous<\/span>Overview<\/span>\n <\/a>\n <a href=\"#plmb-overview\" class=\"plmb-nav-btn plmb-nav-btn--home\">\n <span class=\"plmb-nav-arrow\">\u2191<\/span> Back to overview\n <\/a>\n <a href=\"#plmb-sales-prices\" class=\"plmb-nav-btn plmb-nav-btn--next\">\n <span class=\"plmb-nav-arrow\">\u203a<\/span>\n <span><span class=\"plmb-nav-label\">Next<\/span>Sales continued<\/span>\n <\/a>\n <\/nav>\n <\/div>\n<\/section>\n\n<section id=\"plmb-sales-prices\" class=\"plmb-section\">\n <div class=\"plmb-section-inner\">\n <div class=\"plmb-section-head\">\n <span class=\"plmb-section-num\">03<\/span>\n <div class=\"plmb-title-wrap\">\n <span class=\"plmb-section-label\">Sales<\/span>\n <h2 class=\"plmb-section-title\">Gradual recovery in activity but values under pressure again in June (continued)<\/h2>\n <\/div>\n <span class=\"plmb-section-badge\">July 2026<\/span>\n <\/div>\n <div class=\"plmb-section-body plmb-section-body--stacked\">\n \n <figure class=\"plmb-chart-card plmb-chart-card--wide\" data-chart-id=\"chart1\">\n <div class=\"plmb-chart-head\">\n <p class=\"plmb-chart-title\">Sales Activity Measures, First Half of 2026, All Prime London<\/p>\n <\/div>\n <div class=\"plmb-chart-legend\">\n <div class=\"plmb-leg-item\"><div class=\"plmb-leg-swatch\" style=\"background:#00B5AD\"><\/div> Compared to H1 2025<\/div>\n <div class=\"plmb-leg-item\"><div class=\"plmb-leg-swatch\" style=\"background:#DD0F7B\"><\/div> Compared to H1 2017\u201319 average<\/div>\n <\/div>\n <div class=\"plmb-chart-wrap plmb-chart-wrap--md\">\n <canvas id=\"chart1\"><\/canvas>\n <\/div>\n <div class=\"plmb-chart-foot\">\n <p class=\"plmb-chart-source\">Source: LonRes<\/p>\n <div class=\"plmb-share\" data-share-text=\"Prime London sales activity \u2014 first half of 2026: \u2022 Sales: -12.7% vs H1 2025 (-3.8% vs 2017-19 avg) \u2022 Under offer: +8.3% vs H1 2025 (+27.4% vs 2017-19 avg) \u2022 New instructions: +2.0% vs H1 2025 (+25.8% vs 2017-19 avg) \u2022 Withdrawals: +29.4% vs H1 2025 (+20.8% vs 2017-19 avg) \u2022 Price reductions: +19.8% vs H1 2025 (+65.8% vs 2017-19 avg) \">\n <span class=\"plmb-share-label\">Share<\/span>\n <button class=\"plmb-share-btn\" data-share=\"linkedin\" aria-label=\"Share on LinkedIn\" title=\"Share on LinkedIn\">\n <svg viewBox=\"0 0 24 24\"><path d=\"M20.5 3h-17A1.5 1.5 0 0 0 2 4.5v15A1.5 1.5 0 0 0 3.5 21h17a1.5 1.5 0 0 0 1.5-1.5v-15A1.5 1.5 0 0 0 20.5 3zM8 18H5V9h3v9zM6.5 7.5A1.75 1.75 0 1 1 8.25 5.75 1.74 1.74 0 0 1 6.5 7.5zM19 18h-3v-4.74c0-1.42-.6-1.93-1.38-1.93A1.74 1.74 0 0 0 13 13.19V18h-3V9h2.9v1.3a3.11 3.11 0 0 1 2.7-1.4c1.55 0 3.4.86 3.4 3.66z\"\/><\/svg>\n <\/button>\n <button class=\"plmb-share-btn\" data-share=\"x\" aria-label=\"Share on X\" title=\"Share on X\">\n <svg viewBox=\"0 0 24 24\"><path d=\"M18.244 2H21.5l-7.46 8.524L22.5 22h-6.797l-5.323-6.967L4.279 22H1.02l7.977-9.119L1.5 2h6.961l4.815 6.367L18.244 2zm-1.16 18.084h1.808L7.013 3.83H5.072l12.012 16.254z\"\/><\/svg>\n <\/button>\n <button class=\"plmb-share-btn\" data-share=\"copy\" aria-label=\"Copy chart summary text\" title=\"Copy chart summary text\">\n <svg viewBox=\"0 0 24 24\"><path d=\"M16 1H4a2 2 0 0 0-2 2v14h2V3h12V1zm3 4H8a2 2 0 0 0-2 2v14a2 2 0 0 0 2 2h11a2 2 0 0 0 2-2V7a2 2 0 0 0-2-2zm0 16H8V7h11v14z\"\/><\/svg>\n <\/button>\n <a class=\"plmb-share-btn\" href=\"https:\/\/lonres.com\/public\/wp-content\/uploads\/2026\/07\/lonres-chart1-june-2026.png\" download=\"lonres-chart1-june-2026.png\" target=\"_blank\" rel=\"noopener\" aria-label=\"Download chart as PNG image\" title=\"Download chart as PNG image\">\n <svg viewBox=\"0 0 24 24\"><path d=\"M12 16l-5-5h3V4h4v7h3l-5 5zm-7 4v-2h14v2H5z\"\/><\/svg>\n <\/a>\n <\/div>\n <\/div>\n <\/figure>\n <div class=\"plmb-copy plmb-copy--full plmb-copy--cols\">\n <p>Other pricing indicators suggest that demand is relatively weak. The average discount from initial asking price across prime London was 10.4% in June and the proportion of sold properties that had previously been reduced was 50.5%. Neither measure is at a recent high point but both are towards the top end of historical trends.<\/p>\n <p>Activity data for June was mildly positive but as with last month, comparisons with last year\u2019s benchmarks are impacted by lower activity in Q2 2025 following the end of a stamp duty holiday. Across prime London there were 4.8% more transactions in June than the same month a year ago, but 2.1% fewer than the 2017\u20132019 (pre-pandemic average) June average. The number of properties going under offer was also 4.8% higher than a year ago, and 14.0% higher than the 2017\u20132019 (pre-pandemic average) June average.<\/p>\n <p>Supply growth was relatively low in June, with new sales instructions 2.2% higher than the same month last year and 13.3% higher than the 2017\u20132019 June average. Stock on the market at the end of June was 3.1% higher than June last year and 19.9% above the level five years earlier (June 2021). The number of price reductions increased from an already high level, rising 21.2% in June compared to last year and extending the record of every month so far in 2026 seeing the highest ever number of reductions for that month.<\/p>\n <p>At the halfway point of the year, reviewing the year-to-date figures helps put the current market in context. Transactions, or sales, in the first six months of 2026 were down 12.7% compared to the same period in 2025 and down 3.8% on the 2017\u20132019 (pre-pandemic) H1 average. Under offer numbers are up 8.3% annually and 27.4% up on their 2017\u20132019 average level. New instructions were 2.0% higher compared to last year and 25.8% higher relative to their 2017\u20132019 average. Withdrawals have seen the biggest annual increase, rising by 29.4%, while price reductions are up 65.8% over the longer comparison period.<\/p>\n <\/div>\n <\/div>\n <nav class=\"plmb-section-nav\" aria-label=\"Section navigation\">\n <a href=\"#plmb-sales-activity\" class=\"plmb-nav-btn plmb-nav-btn--prev\">\n <span class=\"plmb-nav-arrow\">\u2039<\/span>\n <span><span class=\"plmb-nav-label\">Previous<\/span>Sales<\/span>\n <\/a>\n <a href=\"#plmb-overview\" class=\"plmb-nav-btn plmb-nav-btn--home\">\n <span class=\"plmb-nav-arrow\">\u2191<\/span> Back to overview\n <\/a>\n <a href=\"#plmb-super-prime\" class=\"plmb-nav-btn plmb-nav-btn--next\">\n <span class=\"plmb-nav-arrow\">\u203a<\/span>\n <span><span class=\"plmb-nav-label\">Next<\/span>Super prime<\/span>\n <\/a>\n <\/nav>\n <\/div>\n<\/section>\n\n<section id=\"plmb-super-prime\" class=\"plmb-section plmb-section--alt\">\n <svg class=\"plmb-geo plmb-geo--side\" viewBox=\"0 0 260 260\" aria-hidden=\"true\">\n <circle cx=\"130\" cy=\"130\" r=\"120\" fill=\"none\" stroke=\"#2B2826\" stroke-width=\"1.2\"\/>\n <circle cx=\"130\" cy=\"130\" r=\"80\" fill=\"none\" stroke=\"#2B2826\" stroke-width=\"1\"\/>\n <circle cx=\"130\" cy=\"130\" r=\"40\" fill=\"none\" stroke=\"#2B2826\" stroke-width=\"0.8\"\/>\n <line x1=\"10\" y1=\"130\" x2=\"250\" y2=\"130\" stroke=\"#2B2826\" stroke-width=\"0.8\"\/>\n <line x1=\"130\" y1=\"10\" x2=\"130\" y2=\"250\" stroke=\"#2B2826\" stroke-width=\"0.8\"\/>\n <\/svg>\n <div class=\"plmb-section-inner\">\n <div class=\"plmb-section-head\">\n <span class=\"plmb-section-num\">04<\/span>\n <div class=\"plmb-title-wrap\">\n <span class=\"plmb-section-label\">Super Prime \u00b7 \u00a35m+<\/span>\n <h2 class=\"plmb-section-title\">Available super prime stock falls as new instructions slow<\/h2>\n <\/div>\n <span class=\"plmb-section-badge\">July 2026<\/span>\n <\/div>\n <div class=\"plmb-section-body\">\n <div class=\"plmb-copy\">\n <p>There were 17.3% fewer new \u00a35m+ instructions compared to the same month last year, but this was still 50.0% higher than the 2017\u20132019 June average. There were 7.1% more transactions in June on an annual basis, 11.1% above the 2017\u20132019 June average. At the end of June there were 3.3% fewer \u00a35m+ properties on the market than at the same time last year. The number of price reductions decreased by 14.8% on an annual basis while withdrawals were 30.8% higher, highlighting the discretionary nature of many vendors as they opt to pause their sales efforts rather than reduce asking prices further.<\/p>\n <p>Over the first half of the year the super prime market behaved broadly in line with wider prime London, particularly in terms of annual comparisons. \u00a35m+ transactions, or sales, in the first six months of 2026 were down 14.7% compared to the same period in 2025 but 15.4% higher than the 2017\u20132019 (pre-pandemic) H1 average. Under offer numbers are up 10.7% annually and 32.7% on their 2017\u20132019 average level.<\/p>\n <p>On the supply side, new \u00a35m+ sales instructions in H1 were 10.8% lower compared to 2025 but 66.4% higher relative to their 2017\u20132019 H1 average. Despite fewer instructions, the number of price reductions increased by 5.6% on an annual basis, with the 126.8% rise compared to their 2017\u20132019 average level an indication of both how much the super prime market has expanded, and its relative weakness.<\/p>\n <\/div>\n \n <figure class=\"plmb-chart-card\" data-chart-id=\"chart3\">\n <div class=\"plmb-chart-head\">\n <p class=\"plmb-chart-title\">\u00a35m+ Sales Activity Measures, First Half of 2026, All Prime London<\/p>\n <\/div>\n <div class=\"plmb-chart-legend\">\n <div class=\"plmb-leg-item\"><div class=\"plmb-leg-swatch\" style=\"background:#00B5AD\"><\/div> Compared to H1 2025<\/div>\n <div class=\"plmb-leg-item\"><div class=\"plmb-leg-swatch\" style=\"background:#DD0F7B\"><\/div> Compared to H1 2017\u201319 average<\/div>\n <\/div>\n <div class=\"plmb-chart-wrap plmb-chart-wrap--md\">\n <canvas id=\"chart3\"><\/canvas>\n <\/div>\n <div class=\"plmb-chart-foot\">\n <p class=\"plmb-chart-source\">Source: LonRes<\/p>\n <div class=\"plmb-share\" data-share-text=\"Super prime (\u00a35m+) London \u2014 H1 2026: \u2022 Sales: -14.7% vs H1 2025 (+15.4% vs 2017-19 avg) \u2022 Under offer: +10.7% vs H1 2025 (+32.7% vs 2017-19 avg) \u2022 New instructions: -10.8% vs H1 2025 (+66.4% vs 2017-19 avg) \u2022 Withdrawals: +9.6% vs H1 2025 (+40.0% vs 2017-19 avg) \u2022 Price reductions: +5.6% vs H1 2025 (+126.8% vs 2017-19 avg) \">\n <span class=\"plmb-share-label\">Share<\/span>\n <button class=\"plmb-share-btn\" data-share=\"linkedin\" aria-label=\"Share on LinkedIn\" title=\"Share on LinkedIn\">\n <svg viewBox=\"0 0 24 24\"><path d=\"M20.5 3h-17A1.5 1.5 0 0 0 2 4.5v15A1.5 1.5 0 0 0 3.5 21h17a1.5 1.5 0 0 0 1.5-1.5v-15A1.5 1.5 0 0 0 20.5 3zM8 18H5V9h3v9zM6.5 7.5A1.75 1.75 0 1 1 8.25 5.75 1.74 1.74 0 0 1 6.5 7.5zM19 18h-3v-4.74c0-1.42-.6-1.93-1.38-1.93A1.74 1.74 0 0 0 13 13.19V18h-3V9h2.9v1.3a3.11 3.11 0 0 1 2.7-1.4c1.55 0 3.4.86 3.4 3.66z\"\/><\/svg>\n <\/button>\n <button class=\"plmb-share-btn\" data-share=\"x\" aria-label=\"Share on X\" title=\"Share on X\">\n <svg viewBox=\"0 0 24 24\"><path d=\"M18.244 2H21.5l-7.46 8.524L22.5 22h-6.797l-5.323-6.967L4.279 22H1.02l7.977-9.119L1.5 2h6.961l4.815 6.367L18.244 2zm-1.16 18.084h1.808L7.013 3.83H5.072l12.012 16.254z\"\/><\/svg>\n <\/button>\n <button class=\"plmb-share-btn\" data-share=\"copy\" aria-label=\"Copy chart summary text\" title=\"Copy chart summary text\">\n <svg viewBox=\"0 0 24 24\"><path d=\"M16 1H4a2 2 0 0 0-2 2v14h2V3h12V1zm3 4H8a2 2 0 0 0-2 2v14a2 2 0 0 0 2 2h11a2 2 0 0 0 2-2V7a2 2 0 0 0-2-2zm0 16H8V7h11v14z\"\/><\/svg>\n <\/button>\n <a class=\"plmb-share-btn\" href=\"https:\/\/lonres.com\/public\/wp-content\/uploads\/2026\/07\/lonres-chart3-june-2026.png\" download=\"lonres-chart3-june-2026.png\" target=\"_blank\" rel=\"noopener\" aria-label=\"Download chart as PNG image\" title=\"Download chart as PNG image\">\n <svg viewBox=\"0 0 24 24\"><path d=\"M12 16l-5-5h3V4h4v7h3l-5 5zm-7 4v-2h14v2H5z\"\/><\/svg>\n <\/a>\n <\/div>\n <\/div>\n <\/figure>\n <\/div>\n <nav class=\"plmb-section-nav\" aria-label=\"Section navigation\">\n <a href=\"#plmb-sales-prices\" class=\"plmb-nav-btn plmb-nav-btn--prev\">\n <span class=\"plmb-nav-arrow\">\u2039<\/span>\n <span><span class=\"plmb-nav-label\">Previous<\/span>Sales continued<\/span>\n <\/a>\n <a href=\"#plmb-overview\" class=\"plmb-nav-btn plmb-nav-btn--home\">\n <span class=\"plmb-nav-arrow\">\u2191<\/span> Back to overview\n <\/a>\n <a href=\"#plmb-lettings\" class=\"plmb-nav-btn plmb-nav-btn--next\">\n <span class=\"plmb-nav-arrow\">\u203a<\/span>\n <span><span class=\"plmb-nav-label\">Next<\/span>Lettings<\/span>\n <\/a>\n <\/nav>\n <\/div>\n<\/section>\n\n<section id=\"plmb-lettings\" class=\"plmb-section\">\n <div class=\"plmb-section-inner\">\n <div class=\"plmb-section-head\">\n <span class=\"plmb-section-num\">05<\/span>\n <div class=\"plmb-title-wrap\">\n <span class=\"plmb-section-label\">Lettings<\/span>\n <h2 class=\"plmb-section-title\">Prime London lettings market sees steady rental growth in June<\/h2>\n <\/div>\n <span class=\"plmb-section-badge\">July 2026<\/span>\n <\/div>\n <div class=\"plmb-section-body plmb-section-body--stacked\">\n <div class=\"plmb-copy plmb-copy--full plmb-copy--cols\">\n <p>Lettings activity was broadly steady in June while rents recorded a small increase.<\/p>\n <p>LonRes data for June indicated an annual decrease of 1.1% in lets agreed and an 11.4% rise in new instructions. The stock of available rental properties increased on an annual basis, with 19.1% more homes on the market at the end of June than a year earlier. Note that these activity figures exclude listings in our Prime Fringe** catchment as this has been impacted by a change in the way listings are collected for our new rental checker tool.<\/p>\n <p>Average rental values rose by 2.4% on an annual basis in June. This is the second consecutive rise, following six months of falls, but movements in either direction over the past three years have been relatively small as the market stabilised after the rapid growth seen from 2021 through to 2023. Current values are 37.1% above their 2017\u20132019 (pre-pandemic) average.<\/p>\n <p>The uptick in rental growth has coincided with the introduction of the Renters\u2019 Rights Act (RRA) on 1 May. It is still too early to make a direct link, but we will closely observe this dataset over the rest of the year to look for any impacts the policy change may have on the market. One other point to note with the RRA is that tenancies where the annual rent is over \u00a3100,000 are Common Law tenancies and therefore exempt. With recent rental growth this is covering an increasing share of the market, almost 1 in 8 properties across prime London let so far in 2026 were above the threshold.<\/p>\n <\/div>\n \n <figure class=\"plmb-chart-card plmb-chart-card--wide\" data-chart-id=\"chart4\">\n <div class=\"plmb-chart-head\">\n <p class=\"plmb-chart-title\">Proportion Of Properties Let At Or Above \u00a3100k, All Prime London, By Year<\/p>\n <\/div>\n <div class=\"plmb-chart-wrap plmb-chart-wrap--lg\">\n <canvas id=\"chart4\"><\/canvas>\n <\/div>\n <div class=\"plmb-chart-foot\">\n <p class=\"plmb-chart-source\">Source: LonRes<\/p>\n <div class=\"plmb-share\" data-share-text=\"Proportion of prime London lets at or above \u00a3100k annual rent: \u2022 2026 year to date: 12.1% \u2014 almost 1 in 8 \u2022 2025: 9.0% \u00b7 2024: 9.7% \u00b7 2023: 8.7% \u2022 Typically around 5% pre-pandemic (2017-19) \">\n <span class=\"plmb-share-label\">Share<\/span>\n <button class=\"plmb-share-btn\" data-share=\"linkedin\" aria-label=\"Share on LinkedIn\" title=\"Share on LinkedIn\">\n <svg viewBox=\"0 0 24 24\"><path d=\"M20.5 3h-17A1.5 1.5 0 0 0 2 4.5v15A1.5 1.5 0 0 0 3.5 21h17a1.5 1.5 0 0 0 1.5-1.5v-15A1.5 1.5 0 0 0 20.5 3zM8 18H5V9h3v9zM6.5 7.5A1.75 1.75 0 1 1 8.25 5.75 1.74 1.74 0 0 1 6.5 7.5zM19 18h-3v-4.74c0-1.42-.6-1.93-1.38-1.93A1.74 1.74 0 0 0 13 13.19V18h-3V9h2.9v1.3a3.11 3.11 0 0 1 2.7-1.4c1.55 0 3.4.86 3.4 3.66z\"\/><\/svg>\n <\/button>\n <button class=\"plmb-share-btn\" data-share=\"x\" aria-label=\"Share on X\" title=\"Share on X\">\n <svg viewBox=\"0 0 24 24\"><path d=\"M18.244 2H21.5l-7.46 8.524L22.5 22h-6.797l-5.323-6.967L4.279 22H1.02l7.977-9.119L1.5 2h6.961l4.815 6.367L18.244 2zm-1.16 18.084h1.808L7.013 3.83H5.072l12.012 16.254z\"\/><\/svg>\n <\/button>\n <button class=\"plmb-share-btn\" data-share=\"copy\" aria-label=\"Copy chart summary text\" title=\"Copy chart summary text\">\n <svg viewBox=\"0 0 24 24\"><path d=\"M16 1H4a2 2 0 0 0-2 2v14h2V3h12V1zm3 4H8a2 2 0 0 0-2 2v14a2 2 0 0 0 2 2h11a2 2 0 0 0 2-2V7a2 2 0 0 0-2-2zm0 16H8V7h11v14z\"\/><\/svg>\n <\/button>\n <a class=\"plmb-share-btn\" href=\"https:\/\/lonres.com\/public\/wp-content\/uploads\/2026\/07\/lonres-chart4-june-2026.png\" download=\"lonres-chart4-june-2026.png\" target=\"_blank\" rel=\"noopener\" aria-label=\"Download chart as PNG image\" title=\"Download chart as PNG image\">\n <svg viewBox=\"0 0 24 24\"><path d=\"M12 16l-5-5h3V4h4v7h3l-5 5zm-7 4v-2h14v2H5z\"\/><\/svg>\n <\/a>\n <\/div>\n <\/div>\n <\/figure>\n <\/div>\n <nav class=\"plmb-section-nav\" aria-label=\"Section navigation\">\n <a href=\"#plmb-super-prime\" class=\"plmb-nav-btn plmb-nav-btn--prev\">\n <span class=\"plmb-nav-arrow\">\u2039<\/span>\n <span><span class=\"plmb-nav-label\">Previous<\/span>Super prime<\/span>\n <\/a>\n <a href=\"#plmb-overview\" class=\"plmb-nav-btn plmb-nav-btn--home\">\n <span class=\"plmb-nav-arrow\">\u2191<\/span> Back to overview\n <\/a>\n <span class=\"plmb-nav-btn plmb-nav-btn--next plmb-nav-btn--disabled\" aria-hidden=\"true\"><\/span>\n <\/nav>\n <\/div>\n<\/section>\n\n<footer id=\"plmb-footer\" class=\"plmb-footer\">\n <div class=\"plmb-footer-inner\">\n <div class=\"plmb-footer-logo-row\">\n <svg class=\"plmb-logo plmb-logo--sm\" aria-label=\"LonRes\"><use href=\"#plmb-logo\"\/><\/svg>\n <p class=\"plmb-footer-text\" style=\"margin:0;\">Prime London Market Dashboard \u00b7 June 2026<\/p>\n <\/div>\n <div class=\"plmb-footer-grid\">\n <div>\n <div class=\"plmb-footer-block\">\n <p class=\"plmb-footer-title\">Notes<\/p>\n <p class=\"plmb-footer-text\">\n Prime London analysis includes properties within the following postcodes:<br>\n <strong>Prime Central London:<\/strong> SW1Y, SW1X, SW1W, SW1A, SW3, SW7, SW10, W1S, W1K, W1J, W8.<br>\n <strong>Prime Inner London:<\/strong> NW1, NW3, NW8, SW1P, SW1V, W1T, W1H, W1U, W1G, W1W, W2, W11, W14.<br>\n <strong>Prime Fringe:<\/strong> SE1, SE11, SW4, SW5, SW6, SW11, W4, W6, W9, W10.<br><br>\n **Lettings activity analysis currently excludes Prime Fringe postcodes due to a change in the way listings are collected for our new rental checker tool.\n <\/p>\n <\/div>\n <\/div>\n <div>\n <a class=\"plmb-footer-online plmb-print-only\" href=\"https:\/\/lonres.com\/public\/prime-london-monthly-dashboard-july\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n <span class=\"plmb-footer-online-text\">\n <span class=\"plmb-footer-online-eyebrow\">Explore online<\/span>\n View the interactive dashboard\n <\/span>\n <span class=\"plmb-footer-online-arrow\">\u203a<\/span>\n <\/a>\n <div class=\"plmb-footer-cta\">\n <p class=\"plmb-footer-cta-eyebrow\">Stay informed<\/p>\n <h3 class=\"plmb-footer-cta-title\">Sign up to our Newsletter<\/h3>\n <p class=\"plmb-footer-cta-text\">\n Each month, we'll share highlights from the LonRes platform: standout sales and lets, key market trends, snapshots from our network, plus industry updates and opportunities.\n <\/p>\n <p class=\"plmb-footer-cta-text\">\n Designed to cut 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