{"id":12502,"date":"2026-07-02T17:38:45","date_gmt":"2026-07-02T16:38:45","guid":{"rendered":"https:\/\/lonres.com\/public\/?p=12502"},"modified":"2026-07-03T10:07:13","modified_gmt":"2026-07-03T09:07:13","slug":"your-next-buyer-is-asking-chatgpt-not-google","status":"publish","type":"post","link":"https:\/\/lonres.com\/public\/your-next-buyer-is-asking-chatgpt-not-google\/","title":{"rendered":"Your Next Buyer Is Asking ChatGPT, Not Google"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12502\" class=\"elementor elementor-12502\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f332fa8 main-header e-flex e-con-boxed e-con e-parent\" data-id=\"f332fa8\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-db71be6 e-con-full e-flex e-con e-child\" data-id=\"db71be6\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a9ccaf5 elementor-widget elementor-widget-Breadcrumb\" data-id=\"a9ccaf5\" data-element_type=\"widget\" data-widget_type=\"Breadcrumb.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"breadcrumb-wrap\"><ul id=\"breadcrumbs\" class=\"breadcrumb breadcrumb-navigation\"><li class=\"item-home\"><a class=\"bread-link bread-home\" href=\"https:\/\/lonres.com\/public\/\" title=\"Home\"><span class=\"bread-desktop\">Home<\/span><span class=\"bread-mobile\">...<\/span><\/a><\/li><li class=\"separator separator-home\"> \/ <\/li><\/ul><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2cac53 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"c2cac53\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Your Next Buyer Is Asking ChatGPT, Not Google\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-738f603 e-con-full e-flex e-con e-child\" data-id=\"738f603\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3ccdfcb e-con-full e-flex e-con e-child\" data-id=\"3ccdfcb\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a6145e5 elementor-widget elementor-widget-spacer\" data-id=\"a6145e5\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8369a99 elementor-widget elementor-widget-Post Date\" data-id=\"8369a99\" data-element_type=\"widget\" data-widget_type=\"Post Date.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"meta-info\">\n\t\t\t\t\t\t\t\t\t<a title=\"News\" href=\"https:\/\/lonres.com\/public\/resources\/lonres-news\">News<\/a> <span class=\"divider\">|<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"date\">02 Jul 2026<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a7fb1dd e-con-full e-flex e-con e-child\" data-id=\"a7fb1dd\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c3f5118 elementor-widget elementor-widget-Share This\" data-id=\"c3f5118\" data-element_type=\"widget\" data-widget_type=\"Share This.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"social-share-widget\">\n\t\t\t\t<div class=\"title-text\">\n\t\t\t\t\t<p class=\"desktop-show\">Share<\/p>\n\t\t\t\t\t<a href=\"#\" class=\"share-icon mobile-show\"><img decoding=\"async\" src=\"https:\/\/lonres.com\/public\/wp-content\/themes\/lonres\/assets\/images\/share-icon.svg\" alt=\"Share\" title=\"Share\" \/><\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"social-share-icon-wrap\">\n\t\t\t\t\t<div class=\"addtoany-wrap\"><div class=\"addtoany_shortcode\"><div class=\"a2a_kit a2a_kit_size_32 addtoany_list\" data-a2a-url=\"https:\/\/lonres.com\/public\/your-next-buyer-is-asking-chatgpt-not-google\/\" data-a2a-title=\"Your Next Buyer Is Asking ChatGPT, Not Google\"><a class=\"a2a_button_linkedin\" href=\"https:\/\/www.addtoany.com\/add_to\/linkedin?linkurl=https%3A%2F%2Flonres.com%2Fpublic%2Fyour-next-buyer-is-asking-chatgpt-not-google%2F&amp;linkname=Your%20Next%20Buyer%20Is%20Asking%20ChatGPT%2C%20Not%20Google\" title=\"LinkedIn\" rel=\"nofollow noopener\" target=\"_blank\"><\/a><a class=\"a2a_button_x\" href=\"https:\/\/www.addtoany.com\/add_to\/x?linkurl=https%3A%2F%2Flonres.com%2Fpublic%2Fyour-next-buyer-is-asking-chatgpt-not-google%2F&amp;linkname=Your%20Next%20Buyer%20Is%20Asking%20ChatGPT%2C%20Not%20Google\" title=\"X\" rel=\"nofollow noopener\" target=\"_blank\"><\/a><\/div><\/div><\/div>\n\t\t\t\t\t<div class=\"custom-icon-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0245361 e-flex e-con-boxed e-con e-parent\" data-id=\"0245361\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4eefe1 elementor-absolute elementor-widget elementor-widget-Image Shape\" data-id=\"b4eefe1\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"Image Shape.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\t<div class=\"imageshape1642427667 desktopshape1642427667\">Image Shapae<\/div>\n\t\t\t<div class=\"imageshape1642427667 mobileshape1642427667\">Image Shapae<\/div>\n\t\t\t<style>\n\t\t\t\t.imageshape1642427667{text-indent: -9999px; overflow: hidden;}\n\t\t\t\t.imageshape1642427667{\n\t\t\t\t\tbackground-color: #EB2D8C8A;\n\t\t\t\t\theight: 0px;\n\t\t\t\t\twidth: 0px;\n\t\t\t\t}\n\t\t\t\t.imageshape1642427667.mobileshape1642427667{\t\t\t\t\n\t\t\t\t\theight: 0px;\n\t\t\t\t\twidth: 0px;\n\t\t\t\t}\n\n\t\t\t\t\n\t\t\t\t\t.mobileshape1642427667{\n\t\t\t\t\t\tdisplay: none;\n\t\t\t\t\t}\n\n\t\t\t\t@media (max-width:767px) {\n\n\t\t\t\t\t.desktopshape1642427667{\n\t\t\t\t\t\tdisplay:none;\n\t\t\t\t\t}\n\n\t\t\t\t\t.mobileshape1642427667{\n\t\t\t\t\t\tdisplay: block;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t\t\n\t\t\t<\/style>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0a15d7d e-flex e-con-boxed e-con e-parent\" data-id=\"0a15d7d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a90fb82 elementor-widget elementor-widget-html\" data-id=\"a90fb82\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- =========================================================================\n     LonRes \u2014 \"Your Next Buyer Is Asking ChatGPT, Not Google\" (AI Boost)\n     House-style article block. Paste into an Elementor HTML widget,\n     BELOW the WP header, featured image and H1.\n     Self-contained: scoped CSS (.lrab namespace), no external JS.\n     All graphics are built-in (no image uploads needed).\n\n     SEO \/ Rank Math suggestions:\n     \u00b7 Meta description (approved copy): \"Discover how AI tools like ChatGPT\n       are changing property search \u2013 and what UK estate agents need to do\n       to stay visible in this new landscape.\"\n     \u00b7 Focus keyword: ai property search\n     \u00b7 Slug: your-next-buyer-is-asking-chatgpt-not-google\n     \u00b7 FAQPage JSON-LD is included at the foot of this block.\n     ========================================================================= -->\n<div class=\"lrab\">\n<style>\n@import url('https:\/\/fonts.googleapis.com\/css2?family=Playfair+Display:wght@500;600;700&family=Inter:wght@400;500;600;700&family=Poppins:wght@500;600;700&display=swap');\n\n.lrab{\n  --pink:#DE007B; --pink-bright:#EB2A8C;\n  --navy:#2A2A33; --navy-2:#363A45;\n  --sand:#EDEBE3; --sand-2:#F6F4EE;\n  --offwhite:#F9F9F9;\n  --ink:#2A2A33; --body:#454545; --muted:#7c8090; --line:#E2E0D8;\n  --serif:\"Playfair Display\",Georgia,serif;\n  --sans:\"Inter\",-apple-system,Segoe UI,sans-serif;\n  --label:\"Poppins\",var(--sans);\n  --mono:\"SF Mono\",ui-monospace,Menlo,Consolas,monospace;\n  --wrap:820px;\n  font-family:var(--sans); color:var(--body); line-height:1.8;\n  -webkit-font-smoothing:antialiased; font-size:18px;\n  max-width:var(--wrap); margin:0 auto; padding:0 28px;\n}\n.lrab *{box-sizing:border-box;}\n.lrab picture{display:contents;}\n\n.lrab a{color:var(--pink); text-decoration:none; border-bottom:1px solid rgba(222,0,123,.3);}\n.lrab a:hover{border-bottom-color:var(--pink);}\n.lrab b,.lrab strong{color:var(--ink); font-weight:600;}\n.lrab p{margin:0 0 24px;}\n\n.lrab .eyebrow{\n  font-family:var(--label); font-weight:600; text-transform:uppercase;\n  letter-spacing:.18em; font-size:12px; color:var(--pink); margin:0 0 16px;\n  display:inline-flex; align-items:center; gap:10px;\n}\n.lrab .eyebrow::before{content:\"\"; width:26px; height:2px; background:var(--pink); display:inline-block;}\n.lrab .eyebrow--light{color:#fff;}\n.lrab .eyebrow--light::before{background:var(--pink-bright);}\n\n\/* ---- Intro panel (navy) ---- *\/\n.lrab .intro{\n  position:relative; overflow:hidden; color:#fff; border-radius:8px;\n  padding:42px 40px; margin-top:6px;\n  background:radial-gradient(700px 460px at 88% -20%,#3a3a47 0,rgba(58,58,71,0) 55%),linear-gradient(150deg,var(--navy-2),var(--navy) 70%);\n}\n.lrab .intro .eyebrow{color:var(--pink-bright);}\n.lrab .intro .eyebrow::before{background:var(--pink-bright);}\n.lrab .intro p.lede{font-family:var(--serif); font-weight:500; font-size:22px; line-height:1.55; color:#fff; margin:6px 0 0; max-width:680px;}\n.lrab .intro p.intro-sub{color:rgba(255,255,255,.78); font-size:16.5px; line-height:1.75; margin:20px 0 0; max-width:680px;}\n\n\/* ---- Sections ---- *\/\n.lrab .sec{padding:46px 0 8px;}\n.lrab h2.sh{font-family:var(--serif); font-weight:700; font-size:clamp(26px,3.2vw,34px); line-height:1.18; color:var(--ink); margin:0 0 18px; letter-spacing:-.01em;}\n\n\/* ---- Poll card (75% daily use) ---- *\/\n.lrab .poll{\n  border:1px solid var(--line); border-radius:8px; background:#fff;\n  padding:30px 32px; margin:8px 0 30px;\n}\n.lrab .poll .poll-q{font-family:var(--label); font-size:12px; font-weight:600; letter-spacing:.14em; text-transform:uppercase; color:var(--muted); margin:0 0 18px;}\n.lrab .poll .poll-top{display:flex; align-items:baseline; gap:14px; flex-wrap:wrap;}\n.lrab .poll .poll-n{font-family:var(--serif); font-weight:700; font-size:52px; line-height:1; color:var(--pink);}\n.lrab .poll .poll-l{font-size:16px; color:var(--body); max-width:420px; line-height:1.5;}\n.lrab .poll .bar{margin-top:20px; height:14px; border-radius:7px; background:var(--sand); overflow:hidden; position:relative;}\n.lrab .poll .bar .fill{height:100%; width:75%; border-radius:7px; background:linear-gradient(90deg,var(--pink),var(--pink-bright));}\n.lrab .poll .bar-legend{display:flex; justify-content:space-between; margin-top:10px; font-family:var(--label); font-size:11.5px; letter-spacing:.05em; text-transform:uppercase; color:var(--muted);}\n.lrab .poll .bar-legend b{color:var(--pink); font-weight:600;}\n.lrab .src{font-size:13px; color:var(--muted); margin:16px 0 0; font-style:italic;}\n\n\/* ---- Quote card ---- *\/\n.lrab .quote{\n  background:var(--sand-2); border:1px solid var(--line); border-left:3px solid var(--pink);\n  border-radius:0 8px 8px 0; padding:34px 36px; margin:6px 0 28px; position:relative;\n}\n.lrab .quote::before{\n  content:\"\\201C\"; font-family:var(--serif); font-weight:700; font-size:74px; line-height:1;\n  color:rgba(222,0,123,.18); position:absolute; top:14px; right:26px;\n}\n.lrab .quote p{font-family:var(--serif); font-weight:500; font-size:19px; line-height:1.65; color:var(--ink); margin:0 0 18px; position:relative; z-index:1;}\n.lrab .quote p:last-of-type{margin-bottom:0;}\n.lrab .quote .attr{margin-top:22px; display:flex; align-items:center; gap:12px;}\n.lrab .quote .attr .rule{width:26px; height:2px; background:var(--pink);}\n.lrab .quote .attr .who{font-family:var(--label); font-size:12.5px; font-weight:600; letter-spacing:.1em; text-transform:uppercase; color:var(--ink);}\n.lrab .quote .attr .who span{color:var(--muted); font-weight:500;}\n\n\/* ---- Chat mockup ---- *\/\n.lrab .chat{\n  color:#fff; border-radius:8px; overflow:hidden; margin:8px 0 10px;\n  background:radial-gradient(600px 400px at 10% -30%,#3a3a47 0,rgba(58,58,71,0) 55%),linear-gradient(160deg,var(--navy-2),var(--navy) 75%);\n  padding:26px 28px 28px;\n}\n.lrab .chat .chat-head{display:flex; align-items:center; gap:9px; padding-bottom:18px; border-bottom:1px solid rgba(255,255,255,.1); margin-bottom:22px;}\n.lrab .chat .dot{width:9px; height:9px; border-radius:50%; background:rgba(255,255,255,.18);}\n.lrab .chat .chat-title{margin-left:8px; font-family:var(--label); font-size:11px; font-weight:600; letter-spacing:.16em; text-transform:uppercase; color:rgba(255,255,255,.55);}\n.lrab .chat .row{display:flex; gap:12px; margin-bottom:20px !important; align-items:flex-start;}\n.lrab .chat .row.user{flex-direction:row-reverse;}\n.lrab .chat .av{flex:0 0 auto; width:34px; height:34px; border-radius:50%; display:flex; align-items:center; justify-content:center; font-family:var(--label); font-size:11px; font-weight:600;}\n.lrab .chat .row.user .av{background:var(--pink); color:#fff;}\n.lrab .chat .row.ai .av{background:rgba(255,255,255,.12); color:rgba(255,255,255,.85); border:1px solid rgba(255,255,255,.2);}\n.lrab .chat .bub{max-width:82%; border-radius:10px; padding:14px 18px; font-size:15.5px; line-height:1.6;}\n.lrab .chat .row.user .bub{background:rgba(235,42,140,.16); border:1px solid rgba(235,42,140,.4); border-top-right-radius:3px; color:#fff;}\n.lrab .chat .row.ai .bub{background:rgba(255,255,255,.06); border:1px solid rgba(255,255,255,.12); border-top-left-radius:3px; color:rgba(255,255,255,.9);}\n.lrab .chat .results{display:flex; flex-direction:column; gap:9px; margin-top:12px;}\n.lrab .chat .res{display:flex; align-items:center; gap:13px; background:rgba(255,255,255,.05); border:1px solid rgba(255,255,255,.12); border-radius:7px; padding:11px 14px;}\n.lrab .chat .res .thumb{flex:0 0 auto; width:40px; height:40px; border-radius:5px; display:flex; align-items:center; justify-content:center; background:linear-gradient(140deg,rgba(235,42,140,.35),rgba(235,42,140,.1)); border:1px solid rgba(235,42,140,.3);}\n.lrab .chat .res .thumb svg{width:18px; height:18px;}\n.lrab .chat .res .res-t{font-size:14.5px; font-weight:600; color:#fff; line-height:1.35;}\n.lrab .chat .res .res-m{font-size:12.5px; color:rgba(255,255,255,.6); margin-top:3px;}\n.lrab .chat .res .chip{margin-left:auto; flex:0 0 auto; font-family:var(--label); font-size:9.5px; font-weight:600; letter-spacing:.1em; text-transform:uppercase; color:#fff; background:var(--pink); border-radius:20px; padding:5px 11px;}\n.lrab .cap{font-size:13px; color:var(--muted); font-style:italic; margin:12px 0 30px; text-align:center;}\n\n\/* ---- Stat callout ---- *\/\n.lrab .stat-band{\n  display:flex; align-items:center; gap:26px; flex-wrap:wrap;\n  border-top:1px solid var(--line); border-bottom:1px solid var(--line);\n  padding:26px 6px; margin:6px 0 30px;\n}\n.lrab .stat-band .stat-n{font-family:var(--serif); font-weight:700; font-size:56px; line-height:1; color:var(--pink); flex:0 0 auto;}\n.lrab .stat-band .stat-l{font-size:16px; line-height:1.55; color:var(--body); flex:1; min-width:240px;}\n.lrab .stat-band .stat-l .src{margin-top:6px;}\n\n\/* ---- Structured data split ---- *\/\n.lrab .split{display:grid; grid-template-columns:1fr 44px 1fr; gap:14px; align-items:stretch; margin:8px 0 10px;}\n.lrab .split .panel{border-radius:8px; padding:22px; min-height:100%;}\n.lrab .split .panel.human{background:#fff; border:1px solid var(--line);}\n.lrab .split .panel.machine{background:linear-gradient(160deg,var(--navy-2),var(--navy) 80%); color:#fff;}\n.lrab .split .p-tag{display:flex; align-items:center; gap:8px; font-family:var(--label); font-size:10.5px; font-weight:600; letter-spacing:.14em; text-transform:uppercase; margin-bottom:16px;}\n.lrab .split .panel.human .p-tag{color:var(--muted);}\n.lrab .split .panel.machine .p-tag{color:rgba(255,255,255,.6);}\n.lrab .split .p-tag .mark{width:17px; height:17px; border-radius:50%; display:inline-flex; align-items:center; justify-content:center; flex:0 0 auto;}\n.lrab .split .panel.human .mark{background:rgba(42,42,51,.08); color:var(--ink);}\n.lrab .split .panel.machine .mark{background:var(--pink); color:#fff;}\n.lrab .split .p-tag .mark svg{width:9px; height:9px;}\n.lrab .split .photo{height:78px; border-radius:5px; background:linear-gradient(140deg,#d9d6cc,#eceae2); display:flex; align-items:center; justify-content:center; margin-bottom:13px;}\n.lrab .split .photo svg{width:26px; height:26px; opacity:.45;}\n.lrab .split .sq{height:8px; border-radius:4px; background:var(--sand); margin-bottom:8px;}\n.lrab .split .sq.w80{width:80%;}.lrab .split .sq.w95{width:95%;}.lrab .split .sq.w60{width:60%;}.lrab .split .sq.w88{width:88%;}\n.lrab .split .field{display:flex; justify-content:space-between; gap:10px; font-family:var(--mono); font-size:12.5px; padding:7px 0; border-bottom:1px solid rgba(255,255,255,.09);}\n.lrab .split .field:last-child{border-bottom:none;}\n.lrab .split .field .k{color:rgba(255,255,255,.55);}\n.lrab .split .field .v{color:var(--pink-bright); font-weight:500; text-align:right;}\n.lrab .split .arrow{display:flex; align-items:center; justify-content:center; color:var(--pink);}\n.lrab .split .arrow svg{width:26px; height:26px;}\n\n\/* ---- Flow steps ---- *\/\n.lrab .flow{display:grid; grid-template-columns:repeat(3,1fr); gap:14px; margin:8px 0 30px;}\n.lrab .flow .step{background:#fff; border:1px solid var(--line); border-top:3px solid var(--pink); border-radius:0 0 8px 8px; padding:22px 20px;}\n.lrab .flow .n{font-family:var(--serif); font-weight:700; font-size:15px; color:#fff; background:var(--navy); width:32px; height:32px; border-radius:50%; display:flex; align-items:center; justify-content:center; margin-bottom:14px;}\n.lrab .flow h3{font-family:var(--serif); font-size:17.5px; font-weight:600; color:var(--ink); margin:0 0 8px; line-height:1.35;}\n.lrab .flow p{font-size:14.5px; line-height:1.6; color:var(--body); margin:0;}\n\n\/* ---- Sand highlight box ---- *\/\n.lrab .keep{\n  background:var(--sand-2); border:1px solid var(--line); border-left:3px solid var(--pink);\n  border-radius:0 8px 8px 0; padding:28px 30px; margin:6px 0 28px;\n}\n.lrab .keep .k-tag{font-family:var(--label); font-size:11.5px; font-weight:600; letter-spacing:.16em; text-transform:uppercase; color:var(--pink); margin:0 0 12px;}\n.lrab .keep p{font-size:16.5px; line-height:1.75; margin:0;}\n\n\/* ---- CTA panel ---- *\/\n.lrab .cta{\n  color:#fff; border-radius:8px; overflow:hidden; text-align:left;\n  background:radial-gradient(700px 460px at 88% -20%,#3a3a47 0,rgba(58,58,71,0) 55%),linear-gradient(150deg,var(--navy-2),var(--navy) 70%);\n  padding:40px 40px; margin:40px 0 8px;\n}\n.lrab .cta h2{font-family:var(--serif); font-weight:700; font-size:clamp(24px,3vw,30px); line-height:1.25; color:#fff; margin:6px 0 22px; max-width:600px;}\n.lrab .btn{\n  display:inline-flex; align-items:center; gap:11px;\n  font-family:var(--label); font-size:13px; font-weight:600; letter-spacing:.1em; text-transform:uppercase;\n  color:#fff; background:var(--pink); border-radius:3px; padding:15px 26px; border-bottom:none;\n  transition:background .18s;\n}\n.lrab .btn:hover{background:var(--pink-bright); border-bottom:none;}\n.lrab .btn .arr{font-family:var(--sans);}\n\n\/* ---- FAQ ---- *\/\n.lrab .faq{display:flex; flex-direction:column; gap:14px; margin-top:6px;}\n.lrab .faq .fq{border:1px solid var(--line); border-radius:8px; background:#fff; padding:24px 28px;}\n.lrab .faq h3{font-family:var(--serif); font-size:19.5px; font-weight:600; color:var(--ink); margin:0 0 10px; line-height:1.35;}\n.lrab .faq p{font-size:16px; line-height:1.7; margin:0;}\n\n\/* ---- Sources ---- *\/\n.lrab .sources{border-top:1px solid var(--line); margin-top:46px; padding:22px 0 34px;}\n.lrab .sources h4{font-family:var(--label); font-size:11.5px; font-weight:600; letter-spacing:.16em; text-transform:uppercase; color:var(--muted); margin:0 0 10px;}\n.lrab .sources p{font-size:13.5px; line-height:1.7; color:var(--muted); margin:0 0 6px;}\n\n@media(max-width:640px){\n  .lrab{padding:0 18px; font-size:17px;}\n  .lrab .intro{padding:32px 24px;}\n  .lrab .quote{padding:28px 24px;}\n  .lrab .chat .bub{max-width:100%;}\n  .lrab .chat .res .chip{display:none;}\n  .lrab .split{grid-template-columns:1fr; gap:10px;}\n  .lrab .split .arrow{transform:rotate(90deg); padding:2px 0;}\n  .lrab .flow{grid-template-columns:1fr;}\n  .lrab .cta{padding:32px 24px;}\n  .lrab .stat-band .stat-n{font-size:44px;}\n}\n<\/style>\n\n<!-- ============================== INTRO ============================== -->\n<div class=\"intro\">\n  <p class=\"eyebrow\">AI &amp; property search<\/p>\n  <p class=\"lede\">The way buyers search for property is changing. A growing number are turning to AI assistants like ChatGPT and Gemini instead of a traditional search engine, asking questions, comparing areas, and shortlisting agents before they ever visit a website. Meanwhile, agents are using AI too, with many now relying on it daily for drafting listings, market analysis, and client communications.<\/p>\n  <p class=\"intro-sub\">But there is a tension sitting underneath all of this. Estate agency is a business built on trust, personal judgement, and relationships that take years to build. So where does AI actually belong in estate agency?<\/p>\n<\/div>\n\n<!-- ============================== S1: AGENTS USING AI ============================== -->\n<div class=\"sec\">\n  <h2 class=\"sh\">Are estate agents really using AI?<\/h2>\n  <p>Yes, and far more than most people assume. In a recent poll of our LinkedIn following of nearly 5,000 property professionals, 75% of those who responded said they use AI on a daily basis. This is no longer an early-adopter habit. It is becoming the baseline for how agents draft listings, summarise market data and manage their marketing, and it increasingly extends to the tools they rely on, from compliance checks to LonRes&rsquo;s own <a href=\"https:\/\/lonres.com\/public\/lonres-launches-rental-checker\/\">Rental Checker<\/a>.<\/p>\n\n  <div class=\"poll\">\n    <p class=\"poll-q\">LonRes LinkedIn poll &middot; property professionals<\/p>\n    <div class=\"poll-top\">\n      <div class=\"poll-n\">75%<\/div>\n      <div class=\"poll-l\">of respondents said they use AI <strong>on a daily basis<\/strong><\/div>\n    <\/div>\n    <div class=\"bar\"><div class=\"fill\"><\/div><\/div>\n    <div class=\"bar-legend\"><span><b>Daily users&ensp;75%<\/b><\/span><span>Everyone else&ensp;25%<\/span><\/div>\n    <p class=\"src\">Source: LonRes LinkedIn poll of its near-5,000-strong professional following.<\/p>\n  <\/div>\n\n  <p>But the more useful question is not whether agents use AI. It is how to use it without losing the thing that makes a good agent valuable in the first place.<\/p>\n<\/div>\n\n<!-- ============================== S2: THE DISSONANCE ============================== -->\n<div class=\"sec\">\n  <h2 class=\"sh\">The dissonance at the heart of it<\/h2>\n  <p>There is a quiet tension running through every conversation about AI in property. Agents know their value lies in the things a machine cannot do: reading a room, managing a fragile chain, knowing which buyer will fall for which house before they have walked through the door. Whether you work as a <a href=\"https:\/\/lonres.com\/public\/who-uses-lonres\/sales-agents\/\">sales agent<\/a>, a <a href=\"https:\/\/lonres.com\/public\/who-uses-lonres\/letting-agents\/\">letting agent<\/a> or a <a href=\"https:\/\/lonres.com\/public\/who-uses-lonres\/relocation-agents\/\">relocation agent<\/a> or a property finder, the worry is the same: the fear, often unspoken, that leaning on AI somehow dilutes that. That it turns a trusted adviser into just another voice in an increasingly automated echo chamber.<\/p>\n  <p>It is a fair concern. And the agents getting it right are the ones who have resolved it rather than ignored it.<\/p>\n  <p>Chelsea Whelan, Regional Partner at Knight Frank, puts it plainly:<\/p>\n\n  <div class=\"quote\">\n    <p>&ldquo;The purpose of it is to make our agents&rsquo; jobs easier and faster. In a competitive market you&rsquo;ve got to be the quickest and you&rsquo;ve got to be the best &ndash; and AI enables you to be the quickest.<\/p>\n    <p>A lot of what we&rsquo;re trying to do is around speed to market: speed to get to the buyer, speed to get the property you think that buyer is going to want in front of them before another agent does. It&rsquo;s all about speed.<\/p>\n    <p>But nothing beats the personal touch. I see a lot of content being pumped out there, and that&rsquo;s great &ndash; but if you&rsquo;re not picking up the phone, meeting people, grabbing a coffee, taking someone to lunch, or showing them around, you&rsquo;re not building trust. You&rsquo;re just another voice in the echo chamber.<\/p>\n    <p>So it&rsquo;s all about personal connection. AI enables &ndash; but personal connection is the bit that matters.&rdquo;<\/p>\n    <div class=\"attr\"><span class=\"rule\"><\/span><span class=\"who\">Chelsea Whelan &nbsp;<span>Regional Partner, Knight Frank<\/span><\/span><\/div>\n  <\/div>\n\n  <p>That distinction is the whole game. AI is not the relationship. AI is what frees up the hours so you can spend more time on the relationship, and making sure the right buyer finds your property in the first place.<\/p>\n<\/div>\n\n<!-- ============================== S3: WILL AI REPLACE AGENTS ============================== -->\n<div class=\"sec\">\n  <h2 class=\"sh\">Will AI replace estate agents?<\/h2>\n  <p>No. AI is changing how agents work and how they get found, but it does not replace the relationship-led core of the job. The viewing, the negotiation, the trust built over a coffee, the read on what a buyer actually wants: none of that is automatable, and it is precisely where good agents win. What AI changes is the work around the edges, including, increasingly, whether a buyer ever discovers your property at all.<\/p>\n<\/div>\n\n<!-- ============================== S4: BUYERS USING AI ============================== -->\n<div class=\"sec\">\n  <h2 class=\"sh\">How are buyers using AI to search for property?<\/h2>\n  <p>A growing share of buyers now begin their property search by asking an AI assistant a question in plain English, rather than typing keywords into a traditional search engine or scrolling the portals. Instead of searching &ldquo;2 bed flat Battersea&rdquo; and working through a hundred results, they ask ChatGPT, Gemini, Perplexity or Copilot something like <em>&ldquo;show me two-bed flats in Battersea on the third floor or above with a river view, up to a million.&rdquo;<\/em><\/p>\n\n  <div class=\"chat\">\n    <div class=\"chat-head\">\n      <span class=\"dot\"><\/span><span class=\"dot\"><\/span><span class=\"dot\"><\/span>\n      <span class=\"chat-title\">AI assistant<\/span>\n    <\/div>\n    <div class=\"row user\">\n      <div class=\"av\">You<\/div>\n      <div class=\"bub\">Show me two-bed flats in Battersea on the third floor or above with a river view, up to a million.<\/div>\n    <\/div>\n    <div class=\"row ai\">\n      <div class=\"av\">AI<\/div>\n      <div class=\"bub\">\n        I found three that match all of your criteria:\n        <div class=\"results\">\n          <div class=\"res\">\n            <div class=\"thumb\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#fff\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M3 10.5L12 3l9 7.5\"\/><path d=\"M5 9.5V21h14V9.5\"\/><\/svg><\/div>\n            <div><div class=\"res-t\">Two-bed flat, Battersea<\/div><div class=\"res-m\">4th floor &middot; river view &middot; within budget<\/div><\/div>\n            <span class=\"chip\">Your instruction<\/span>\n          <\/div>\n          <div class=\"res\">\n            <div class=\"thumb\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#fff\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M3 10.5L12 3l9 7.5\"\/><path d=\"M5 9.5V21h14V9.5\"\/><\/svg><\/div>\n            <div><div class=\"res-t\">Two-bed flat, Battersea<\/div><div class=\"res-m\">6th floor &middot; river view &middot; within budget<\/div><\/div>\n          <\/div>\n          <div class=\"res\">\n            <div class=\"thumb\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#fff\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M3 10.5L12 3l9 7.5\"\/><path d=\"M5 9.5V21h14V9.5\"\/><\/svg><\/div>\n            <div><div class=\"res-t\">Two-bed flat, Battersea<\/div><div class=\"res-m\">3rd floor &middot; river view &middot; within budget<\/div><\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n  <p class=\"cap\">Illustrative: the AI does the filtering &ndash; the buyer sees a shortlist, not a hundred results.<\/p>\n\n  <p>The AI does the filtering, the comparing and the shortlisting. The buyer sees a handful of options rather than a hundred. And here is the part that matters for agents: if your properties are not legible to these platforms, they will not appear in that shortlist. You are not outranked. You are invisible.<\/p>\n  <p>For two decades, being found meant ranking on Google and appearing on the portals. That logic is starting to fracture, and the agents thinking about it now will own the advantage when it becomes the norm.<\/p>\n  <p>The trajectory is hard to ignore. Research from Realtor.com found that 82% of Americans now use AI for housing-market information. The UK is earlier in the curve, but the direction of travel is the same, and that gap tends to close quickly.<\/p>\n\n  <div class=\"stat-band\">\n    <div class=\"stat-n\">82%<\/div>\n    <div class=\"stat-l\">of Americans now use AI for housing-market information\n      <p class=\"src\">Source: Realtor.com consumer survey of 1,000 US adults, August 2025.<\/p>\n    <\/div>\n  <\/div>\n<\/div>\n\n<!-- ============================== S5: STRUCTURED DATA ============================== -->\n<div class=\"sec\">\n  <h2 class=\"sh\">What is structured data, and why does it matter for property listings?<\/h2>\n  <p>Structured data is clean, machine-readable information about a property, covering its price, location, number of bedrooms, floor level, key features and availability, presented in a format an AI platform can read and reason over. It is the single biggest factor in whether your listings get surfaced by AI search.<\/p>\n\n  <div class=\"split\">\n    <div class=\"panel human\">\n      <div class=\"p-tag\"><span class=\"mark\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"3.2\" stroke-linecap=\"round\"><path d=\"M6 6l12 12M18 6L6 18\"\/><\/svg><\/span>What a buyer sees &ndash; opaque to a model<\/div>\n      <div class=\"photo\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#2A2A33\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><rect x=\"3\" y=\"4\" width=\"18\" height=\"16\" rx=\"2\"\/><circle cx=\"9\" cy=\"10\" r=\"2\"\/><path d=\"M21 16l-5-5-8 9\"\/><\/svg><\/div>\n      <div class=\"sq w95\"><\/div>\n      <div class=\"sq w88\"><\/div>\n      <div class=\"sq w80\"><\/div>\n      <div class=\"sq w60\"><\/div>\n    <\/div>\n    <div class=\"arrow\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M4 12h16M13 5l7 7-7 7\"\/><\/svg><\/div>\n    <div class=\"panel machine\">\n      <div class=\"p-tag\"><span class=\"mark\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#fff\" stroke-width=\"3.2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M4 12l5 5L20 6\"\/><\/svg><\/span>What the AI reads &ndash; structured data<\/div>\n      <div class=\"field\"><span class=\"k\">propertyType<\/span><span class=\"v\">Flat<\/span><\/div>\n      <div class=\"field\"><span class=\"k\">bedrooms<\/span><span class=\"v\">2<\/span><\/div>\n      <div class=\"field\"><span class=\"k\">location<\/span><span class=\"v\">Battersea SW11<\/span><\/div>\n      <div class=\"field\"><span class=\"k\">floorLevel<\/span><span class=\"v\">4<\/span><\/div>\n      <div class=\"field\"><span class=\"k\">view<\/span><span class=\"v\">River<\/span><\/div>\n      <div class=\"field\"><span class=\"k\">availability<\/span><span class=\"v\">On market<\/span><\/div>\n    <\/div>\n  <\/div>\n  <p class=\"cap\">The same property, twice: photos and prose an AI cannot parse &ndash; and the clean fields it can.<\/p>\n\n  <p>This matters because AI platforms do not &ldquo;see&rdquo; a listing the way a person browsing a portal does. They cannot interpret a nicely designed page full of photos and marketing prose. They rely on the underlying structured data. If your listing information is messy, locked inside images, or scattered across formats, an AI assistant struggles to use it, and your property loses out to one that is cleanly structured.<\/p>\n  <p>This is the AI-search equivalent of search engine optimisation. A few years ago we optimised pages for Google. Increasingly, the task is making sure your properties are intelligible to the models buyers are now asking. That is a meaningful thing to do well, and not something most agents have the time or infrastructure to manage property by property.<\/p>\n<\/div>\n\n<!-- ============================== S6: AI BOOST ============================== -->\n<div class=\"sec\">\n  <h2 class=\"sh\">How does AI Boost help agents get found by AI?<\/h2>\n  <p><a href=\"https:\/\/data.lonres.com\/services\/ai-boost\">AI Boost<\/a> provides AI platforms with structured, high-quality sales and rental data from LonRes, pushing your visible properties to the forefront of AI search results, so that when a buyer asks an assistant for exactly the kind of home you are marketing, yours is among the options it returns. It joins the wider set of <a href=\"https:\/\/lonres.com\/public\/services\/\">LonRes member services<\/a> built to keep your properties in front of the right people.<\/p>\n\n  <div class=\"flow\">\n    <div class=\"step\">\n      <div class=\"n\">1<\/div>\n      <h3>A buyer asks an AI platform<\/h3>\n      <p>A prospective buyer searches for a property using ChatGPT, Gemini, Perplexity or Copilot.<\/p>\n    <\/div>\n    <div class=\"step\">\n      <div class=\"n\">2<\/div>\n      <h3>AI Boost supplies the data<\/h3>\n      <p>The platform receives the structured data it needs to present your most relevant listings.<\/p>\n    <\/div>\n    <div class=\"step\">\n      <div class=\"n\">3<\/div>\n      <h3>The enquiry comes to you<\/h3>\n      <p>The buyer is connected directly to you and your instruction, informed and genuinely interested.<\/p>\n    <\/div>\n  <\/div>\n\n  <p>The mechanics are simple. A prospective buyer searches for a property using an AI platform. AI Boost ensures the platform has the structured data to present your most relevant listings. The buyer is then connected directly to you and your instruction, via embedded weblink landing page technology, so the enquiry that follows comes from someone who is already informed and genuinely interested.<\/p>\n\n  <div class=\"keep\">\n    <p class=\"k-tag\">What stays the same<\/p>\n    <p>It is worth being clear about what stays the same. AI Boost handles only your visible, on-market properties. It sits separately to LonRes, so your data stays private and only the information you authorise is ever shared. Full addresses are not shared, and off-market and invisible properties remain fully protected and inaccessible to AI tools. The point is not to hand your business over to a machine. It is to make sure the machine knows you exist when a real buyer comes looking.<\/p>\n  <\/div>\n\n  <p>Which brings us back to Knight Frank&rsquo;s point. AI enables; personal connection carries. AI Boost gets the right buyer to your door faster and better informed. What happens next &ndash; the viewing, the conversation, the trust, the deal &ndash; is still entirely yours.<\/p>\n\n  <div class=\"cta\">\n    <p class=\"eyebrow eyebrow--light\">AI Boost<\/p>\n    <h2>Make sure the machine knows you exist when a real buyer comes looking.<\/h2>\n    <a class=\"btn\" href=\"https:\/\/data.lonres.com\/services\/ai-boost\">Find out more about AI Boost <span class=\"arr\">&rarr;<\/span><\/a>\n  <\/div>\n<\/div>\n\n<!-- ============================== FAQ ============================== -->\n<div class=\"sec\">\n  <h2 class=\"sh\">Frequently asked questions<\/h2>\n  <div class=\"faq\">\n    <div class=\"fq\">\n      <h3>How are UK estate agents using AI in marketing?<\/h3>\n      <p>Most commonly to draft and edit listings, summarise market reports, generate social and email content, and speed up routine admin. In a recent LonRes poll, 75% of responding property professionals said they use AI daily. The emerging frontier is using AI to improve discoverability, ensuring properties surface when buyers search through AI assistants.<\/p>\n    <\/div>\n    <div class=\"fq\">\n      <h3>Will AI replace estate agents in the UK?<\/h3>\n      <p>No. AI automates tasks around the edges of the job, but the relationship-led core &ndash; viewings, negotiation, trust and judgement &ndash; remains human. AI changes how agents work and how they are found, not whether they are needed.<\/p>\n    <\/div>\n    <div class=\"fq\">\n      <h3>Are buyers using AI to search for property?<\/h3>\n      <p>Increasingly, yes. Buyers are starting to ask assistants like ChatGPT, Gemini, Perplexity and Copilot for property recommendations in natural language. Research from Realtor.com found 82% of Americans now use AI for housing-market information, and the UK is following the same trajectory.<\/p>\n    <\/div>\n    <div class=\"fq\">\n      <h3>What is AI Boost?<\/h3>\n      <p>AI Boost is a free LonRes service that supplies AI platforms with structured sales and rental data, so a member&rsquo;s visible on-market properties surface in AI search results and connect interested buyers directly to the agent. Off-market and invisible properties stay fully protected.<\/p>\n    <\/div>\n  <\/div>\n<\/div>\n\n<!-- ============================== SOURCES ============================== -->\n<div class=\"sources\">\n  <h4>Sources<\/h4>\n  <p>75% daily AI use: LonRes LinkedIn poll of its near-5,000-strong following of property professionals, 2026.<\/p>\n  <p>82% of Americans: Realtor.com consumer survey of 1,000 US adults, conducted August 2025 &ndash; <a href=\"https:\/\/www.prnewswire.com\/news-releases\/82-of-americans-use-ai-for-housing-market-information-realtorcom-survey-finds-302578828.html\" target=\"_blank\" rel=\"noopener\">realtor.com via PR Newswire<\/a>.<\/p>\n<\/div>\n\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\n      \"@type\": \"Question\",\n      \"name\": \"How are UK estate agents using AI in marketing?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Most commonly to draft and edit listings, summarise market reports, generate social and email content, and speed up routine admin. In a recent LonRes poll, 75% of responding property professionals said they use AI daily. The emerging frontier is using AI to improve discoverability, ensuring properties surface when buyers search through AI assistants.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Will AI replace estate agents in the UK?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"No. AI automates tasks around the edges of the job, but the relationship-led core \u2013 viewings, negotiation, trust and judgement \u2013 remains human. AI changes how agents work and how they are found, not whether they are needed.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Are buyers using AI to search for property?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Increasingly, yes. Buyers are starting to ask assistants like ChatGPT, Gemini, Perplexity and Copilot for property recommendations in natural language. Research from Realtor.com found 82% of Americans now use AI for housing-market information, and the UK is following the same trajectory.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What is AI Boost?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"AI Boost is a free LonRes service that supplies AI platforms with structured sales and rental data, so a member's visible on-market properties surface in AI search results and connect interested buyers directly to the agent. Off-market and invisible properties stay fully protected.\"\n      }\n    }\n  ]\n}\n<\/script>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Discover how AI tools like ChatGPT are changing property search \u2014 and what UK estate agents need to do to stay visible in this new landscape.<\/p>\n","protected":false},"author":3,"featured_media":12503,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[27],"tags":[238,62,61,207,209,72,239,208],"class_list":["post-12502","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lonres-news","tag-ai","tag-london-property-market","tag-london-residential-market","tag-lonres","tag-networking","tag-pcl-housing-market","tag-property-search","tag-social","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/lonres.com\/public\/wp-json\/wp\/v2\/posts\/12502","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lonres.com\/public\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lonres.com\/public\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lonres.com\/public\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/lonres.com\/public\/wp-json\/wp\/v2\/comments?post=12502"}],"version-history":[{"count":10,"href":"https:\/\/lonres.com\/public\/wp-json\/wp\/v2\/posts\/12502\/revisions"}],"predecessor-version":[{"id":12514,"href":"https:\/\/lonres.com\/public\/wp-json\/wp\/v2\/posts\/12502\/revisions\/12514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lonres.com\/public\/wp-json\/wp\/v2\/media\/12503"}],"wp:attachment":[{"href":"https:\/\/lonres.com\/public\/wp-json\/wp\/v2\/media?parent=12502"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lonres.com\/public\/wp-json\/wp\/v2\/categories?post=12502"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lonres.com\/public\/wp-json\/wp\/v2\/tags?post=12502"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}