{"id":12733,"date":"2026-07-30T17:10:53","date_gmt":"2026-07-30T16:10:53","guid":{"rendered":"https:\/\/lonres.com\/public\/?p=12733"},"modified":"2026-08-12T14:55:56","modified_gmt":"2026-08-12T13:55:56","slug":"prime-london-market-update-summer-2026-lonres","status":"publish","type":"post","link":"https:\/\/lonres.com\/public\/prime-london-market-update-summer-2026-lonres\/","title":{"rendered":"Prime London Market Update Summer 2026 | LonRes"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12733\" class=\"elementor elementor-12733\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f332fa8 main-header e-flex e-con-boxed e-con e-parent\" data-id=\"f332fa8\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-db71be6 e-con-full e-flex e-con e-child\" data-id=\"db71be6\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a9ccaf5 elementor-widget elementor-widget-Breadcrumb\" data-id=\"a9ccaf5\" data-element_type=\"widget\" data-widget_type=\"Breadcrumb.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"breadcrumb-wrap\"><ul id=\"breadcrumbs\" class=\"breadcrumb breadcrumb-navigation\"><li class=\"item-home\"><a class=\"bread-link bread-home\" href=\"https:\/\/lonres.com\/public\/\" title=\"Home\"><span class=\"bread-desktop\">Home<\/span><span class=\"bread-mobile\">...<\/span><\/a><\/li><li class=\"separator separator-home\"> \/ <\/li><\/ul><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2cac53 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"c2cac53\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Prime London Market Update Summer 2026<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-738f603 e-con-full e-flex e-con e-child\" data-id=\"738f603\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3ccdfcb e-con-full e-flex e-con e-child\" data-id=\"3ccdfcb\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a7a776a elementor-widget-mobile__width-initial elementor-align-left elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"a7a776a\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"primary elementor-button elementor-button-link elementor-size-sm\" href=\"#lrmu-download\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">download full report<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6145e5 elementor-widget elementor-widget-spacer\" data-id=\"a6145e5\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8369a99 elementor-widget elementor-widget-Post Date\" data-id=\"8369a99\" data-element_type=\"widget\" data-widget_type=\"Post Date.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"meta-info\">\n\t\t\t\t\t\t\t\t\t<a title=\"Insights &amp; Data Reports\" href=\"https:\/\/lonres.com\/public\/resources\/insight-and-data-reports\">Insights &amp; Data Reports<\/a> <span class=\"divider\">|<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"date\">30 Jul 2026<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a7fb1dd e-con-full e-flex e-con e-child\" data-id=\"a7fb1dd\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c3f5118 elementor-widget elementor-widget-Share This\" data-id=\"c3f5118\" data-element_type=\"widget\" data-widget_type=\"Share This.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"social-share-widget\">\n\t\t\t\t<div class=\"title-text\">\n\t\t\t\t\t<p class=\"desktop-show\">Share<\/p>\n\t\t\t\t\t<a href=\"#\" class=\"share-icon mobile-show\"><img decoding=\"async\" src=\"https:\/\/lonres.com\/public\/wp-content\/themes\/lonres\/assets\/images\/share-icon.svg\" alt=\"Share\" title=\"Share\" \/><\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"social-share-icon-wrap\">\n\t\t\t\t\t<div class=\"addtoany-wrap\"><div class=\"addtoany_shortcode\"><div class=\"a2a_kit a2a_kit_size_32 addtoany_list\" data-a2a-url=\"https:\/\/lonres.com\/public\/prime-london-market-update-summer-2026-lonres\/\" data-a2a-title=\"Prime London Market Update Summer 2026 | LonRes\"><a class=\"a2a_button_linkedin\" href=\"https:\/\/www.addtoany.com\/add_to\/linkedin?linkurl=https%3A%2F%2Flonres.com%2Fpublic%2Fprime-london-market-update-summer-2026-lonres%2F&amp;linkname=Prime%20London%20Market%20Update%20Summer%202026%20%7C%20LonRes\" title=\"LinkedIn\" rel=\"nofollow noopener\" target=\"_blank\"><\/a><a class=\"a2a_button_x\" href=\"https:\/\/www.addtoany.com\/add_to\/x?linkurl=https%3A%2F%2Flonres.com%2Fpublic%2Fprime-london-market-update-summer-2026-lonres%2F&amp;linkname=Prime%20London%20Market%20Update%20Summer%202026%20%7C%20LonRes\" title=\"X\" rel=\"nofollow noopener\" target=\"_blank\"><\/a><\/div><\/div><\/div>\n\t\t\t\t\t<div class=\"custom-icon-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0245361 e-flex e-con-boxed e-con e-parent\" data-id=\"0245361\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4eefe1 elementor-absolute elementor-widget elementor-widget-Image Shape\" data-id=\"b4eefe1\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"Image Shape.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\t<div class=\"imageshape2457520348 desktopshape2457520348\">Image Shapae<\/div>\n\t\t\t<div class=\"imageshape2457520348 mobileshape2457520348\">Image Shapae<\/div>\n\t\t\t<style>\n\t\t\t\t.imageshape2457520348{text-indent: -9999px; overflow: hidden;}\n\t\t\t\t.imageshape2457520348{\n\t\t\t\t\tbackground-color: #EB2D8C8A;\n\t\t\t\t\theight: 170px;\n\t\t\t\t\twidth: 170px;\n\t\t\t\t}\n\t\t\t\t.imageshape2457520348.mobileshape2457520348{\t\t\t\t\n\t\t\t\t\theight: 94px;\n\t\t\t\t\twidth: 94px;\n\t\t\t\t}\n\n\t\t\t\t\n\t\t\t\t\t.mobileshape2457520348{\n\t\t\t\t\t\tdisplay: none;\n\t\t\t\t\t}\n\n\t\t\t\t@media (max-width:767px) {\n\n\t\t\t\t\t.desktopshape2457520348{\n\t\t\t\t\t\tdisplay:none;\n\t\t\t\t\t}\n\n\t\t\t\t\t.mobileshape2457520348{\n\t\t\t\t\t\tdisplay: block;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t\t\n\t\t\t<\/style>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4b04b16 e-flex e-con-boxed e-con e-parent\" data-id=\"4b04b16\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fded84b elementor-widget elementor-widget-html\" data-id=\"fded84b\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- ============================================================\n  LonRes \u00b7 Prime London Market Update \u2014 Summer 2026\n  Public site teaser page \u00b7 HTML block v1\n  ------------------------------------------------------------\n  HOW TO USE\n  \u00b7 Paste this entire block into an Elementor HTML widget,\n    directly beneath the WordPress page heading + hero image.\n    (The WP page owns the H1 \u2014 this block starts at H2.)\n  \u00b7 HubSpot form: search for \"HUBSPOT FORM\" below and follow\n    the paste instructions. The styled placeholder hides itself\n    automatically once a real form loads.\n  \u00b7 Vimeo podcast: search for \"VIMEO PODCAST\" below.\n  \u00b7 Everything is namespaced under .lrmu \u2014 no styles leak in\n    or out of the block.\n  ============================================================ -->\n\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\n<link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin>\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Playfair+Display:wght@500;600;700;800&family=Inter:wght@400;500;600&family=Poppins:wght@500;600&display=swap\" rel=\"stylesheet\">\n\n<div class=\"lrmu\" id=\"lrmu-top\">\n\n  <!-- ======================== STANDFIRST ======================== -->\n  <section class=\"lrmu-intro\" data-reveal>\n    <div class=\"lrmu-eyebrow\"><span class=\"lrmu-dash\"><\/span>LonRes Research &middot; Summer Edition 2026<\/div>\n    <h2>How is the prime London property market performing in mid&#8209;2026?<\/h2>\n    <p class=\"lrmu-stand\">Prime London house prices recorded their largest annual fall since 2009 in Q2, the Renters&rsquo; Rights Act has rewritten the rules of the London rental market, and a new Prime Minister has arrived amid fresh speculation over stamp duty changes and a possible mansion tax. The Summer 2026 edition of the LonRes Prime London Market Update brings together transaction, pricing and lettings data across prime central London and beyond &mdash; analysis you won&rsquo;t find on the portals.<\/p>\n    <p class=\"lrmu-standmeta\">Written by <strong>Nick Gregori<\/strong>, Head of Research at LonRes &middot; Data to 30 June 2026 &middot; 13&#8209;page report &middot; Free to download<\/p>\n    <div class=\"lrmu-ctarow\">\n      <a class=\"lrmu-btn lrmu-btn-primary\" href=\"#lrmu-download\" data-scroll>Download the full report &mdash; free<\/a>\n      <a class=\"lrmu-btn lrmu-btn-ghost\" href=\"#lrmu-podcast\" data-scroll>&#9654;&#xFE0E; Listen to the podcast summary<\/a>\n    <\/div>\n  <\/section>\n\n  <!-- ======================== KPI BAND ======================== -->\n  <section class=\"lrmu-kpis\" data-reveal>\n    <h3 class=\"lrmu-h3\">London house prices and market activity: the headline numbers<\/h3>\n    <p class=\"lrmu-sub\">Six figures that define the prime London property market in Q2 2026 &mdash; the analysis behind each one is in the full report.<\/p>\n    <div class=\"lrmu-kpigrid\">\n      <div class=\"lrmu-kpi\">\n        <div class=\"lrmu-kpi-fig lrmu-down\">&minus;7.5%<\/div>\n        <div class=\"lrmu-kpi-lab\">Annual change in achieved sale prices, Q2 2026<\/div>\n        <div class=\"lrmu-kpi-note\">LonRes Prime London Sales Index &mdash; the largest annual fall since 2009. Prime central London: &minus;9.0%.<\/div>\n      <\/div>\n      <div class=\"lrmu-kpi\">\n        <div class=\"lrmu-kpi-fig lrmu-up\">+10.0%<\/div>\n        <div class=\"lrmu-kpi-lab\">Sales volumes, Q2 2026 vs Q2 2025<\/div>\n        <div class=\"lrmu-kpi-note\">Yet still 4.0% below the 2016&ndash;25 Q2 average &mdash; the report explains the gap.<\/div>\n      <\/div>\n      <div class=\"lrmu-kpi\">\n        <div class=\"lrmu-kpi-fig\">186 days<\/div>\n        <div class=\"lrmu-kpi-lab\">Average time on the market, H1 2026<\/div>\n        <div class=\"lrmu-kpi-note\">Up from 178 days in the first half of 2025.<\/div>\n      <\/div>\n      <div class=\"lrmu-kpi\">\n        <div class=\"lrmu-kpi-fig\">10.4%<\/div>\n        <div class=\"lrmu-kpi-lab\">Average discount to asking price, 2026 so far<\/div>\n        <div class=\"lrmu-kpi-note\">Up significantly from 8.3% a year earlier &mdash; and higher still at &pound;5m+.<\/div>\n      <\/div>\n      <div class=\"lrmu-kpi\">\n        <div class=\"lrmu-kpi-fig\">&minus;0.1%<\/div>\n        <div class=\"lrmu-kpi-lab\">Prime London rents, Q2 2026 (quarterly and annual)<\/div>\n        <div class=\"lrmu-kpi-note\">Growth has paused &mdash; but average rents remain more than 35% above pre&#8209;pandemic levels.<\/div>\n      <\/div>\n      <div class=\"lrmu-kpi\">\n        <div class=\"lrmu-kpi-fig\">4.82%<\/div>\n        <div class=\"lrmu-kpi-lab\">Average gross yield across prime London, Q2 2026<\/div>\n        <div class=\"lrmu-kpi-note\">LonRes Prime London Yields Index &mdash; prime central London at 4.40%.<\/div>\n      <\/div>\n    <\/div>\n    <div class=\"lrmu-src\">Source: LonRes. Data to 30 June 2026.<\/div>\n  <\/section>\n\n  <!-- ======================== SECTION TEASERS ======================== -->\n  <section class=\"lrmu-teasers\">\n    <h3 class=\"lrmu-h3\" data-reveal>Inside this quarter&rsquo;s report<\/h3>\n    <p class=\"lrmu-sub\" data-reveal>Four sections of exclusive analysis, built on whole&#8209;of&#8209;market data shared by London&rsquo;s leading agents.<\/p>\n\n    <div class=\"lrmu-cardgrid\">\n      <article class=\"lrmu-card\" data-reveal>\n        <div class=\"lrmu-kicker\">01 &middot; Sales Market<\/div>\n        <h4>London property prices under pressure &mdash; but demand hasn&rsquo;t gone away<\/h4>\n        <p>Properties going under offer rose 9.0% year&#8209;on&#8209;year in Q2, yet completed transactions remain below the long&#8209;term average in five of the first six months of 2026. Available stock is up 64.7% on the end of 2019, and every month this year has seen over 50% more price reductions than the long&#8209;term average.<\/p>\n        <ul class=\"lrmu-locked\">\n          <li>Month&#8209;by&#8209;month activity vs the 10&#8209;year average<\/li>\n          <li>Stock and instructions broken down by price band<\/li>\n          <li>The full LonRes Prime London Sales Index picture<\/li>\n        <\/ul>\n      <\/article>\n\n      <article class=\"lrmu-card\" data-reveal>\n        <div class=\"lrmu-kicker\">02 &middot; Super Prime &pound;5m+<\/div>\n        <h4>Super prime sales: smaller market, bigger discounts<\/h4>\n        <p>&pound;5m+ transactions in H1 2026 were down 14.7% on last year &mdash; but still 15.4% above the pre&#8209;pandemic norm. The average discount to asking price at this level reached 13.0%, up from 10.8% a year earlier, as sellers adjust to a deeper pool of stock.<\/p>\n        <ul class=\"lrmu-locked\">\n          <li>The complete &pound;5m+ activity dashboard &mdash; five measures<\/li>\n          <li>Under offer, withdrawals and price reductions vs 2017&ndash;19<\/li>\n          <li>What&rsquo;s happening to super prime supply<\/li>\n        <\/ul>\n      <\/article>\n\n      <article class=\"lrmu-card\" data-reveal>\n        <div class=\"lrmu-kicker\">03 &middot; Political Impacts<\/div>\n        <h4>Stamp duty changes, mansion tax rumours and seven PMs in ten years<\/h4>\n        <p>A new Prime Minister took office as this report was being written &mdash; the fifth in four years &mdash; and talk of property tax reform is back, from stamp duty changes to a proportional property tax replacing council tax. Our analysis tracks prime London prices under every government since 2010: only one PM has left prices higher than they found them.<\/p>\n        <ul class=\"lrmu-locked\">\n          <li>The PM&#8209;by&#8209;PM table: inflation&#8209;adjusted &pound;\/sq ft under each premiership<\/li>\n          <li>What the 2014 stamp duty reform really did to the market<\/li>\n          <li>How a 0.48% proportional property tax could play out in prime London<\/li>\n        <\/ul>\n      <\/article>\n\n      <article class=\"lrmu-card\" data-reveal>\n        <div class=\"lrmu-kicker\">04 &middot; Lettings Market<\/div>\n        <h4>The Renters&rsquo; Rights Act meets the prime London rental market<\/h4>\n        <p>The Renters&rsquo; Rights Act came into force on 1 May 2026 &mdash; but it doesn&rsquo;t apply to tenancies above &pound;100,000 a year, and almost 1 in 8 prime London lets so far in 2026 sit above that line, rising far higher in prime central London&rsquo;s most expensive neighbourhoods. Meanwhile rents have flatlined, tenants are moving faster, and yields keep climbing.<\/p>\n        <ul class=\"lrmu-locked\">\n          <li>RRA exposure area by area &mdash; where Common Law tenancies dominate<\/li>\n          <li>Over&#8209;asking lets: from the 2022 peak to today<\/li>\n          <li>The full yields and rental index history<\/li>\n        <\/ul>\n      <\/article>\n    <\/div>\n\n    <div class=\"lrmu-quote\" data-reveal>\n      <blockquote>&ldquo;While the PM has ruled out scrapping stamp duty this year, it&rsquo;s not inconceivable that the topic could come up again at a later stage.&rdquo;<\/blockquote>\n      <div class=\"lrmu-quote-attr\"><strong>Anthony Payne<\/strong> &middot; CEO, LonRes<\/div>\n    <\/div>\n  <\/section>\n\n  <!-- ======================== WHAT'S INSIDE ======================== -->\n  <section class=\"lrmu-inside\" data-reveal>\n    <div class=\"lrmu-inside-inner\">\n      <div class=\"lrmu-inside-copy\">\n        <div class=\"lrmu-eyebrow lrmu-eyebrow-light\"><span class=\"lrmu-dash\"><\/span>What&rsquo;s in the full report<\/div>\n        <h3>13 pages of charts, tables and analysis &mdash; free to download<\/h3>\n        <ul class=\"lrmu-checklist\">\n          <li>Quarterly LonRes indices for sales, rents and yields<\/li>\n          <li>Monthly activity in 2026 vs the 2016&ndash;25 average<\/li>\n          <li>Stock on the market by price band, from &pound;500k to &pound;5m+<\/li>\n          <li>Prime London house price growth under every PM since 2010<\/li>\n          <li>Renters&rsquo; Rights Act exposure across prime postcodes<\/li>\n          <li>Discounts, time on market and over&#8209;asking trends<\/li>\n          <li>Commentary from Anthony Payne and Nick Gregori<\/li>\n        <\/ul>\n        <a class=\"lrmu-btn lrmu-btn-primary\" href=\"#lrmu-download\" data-scroll>Get the report<\/a>\n      <\/div>\n      <div class=\"lrmu-inside-stat\">\n        <div class=\"lrmu-bigstat\">\n          <div class=\"lrmu-bigstat-fig\">&minus;7.5%<\/div>\n          <div class=\"lrmu-bigstat-lab\">The largest annual fall in prime London achieved prices since 2009. What comes next is the question on every homeowner&rsquo;s and buyer&rsquo;s lips.<\/div>\n        <\/div>\n        <div class=\"lrmu-bigstat lrmu-bigstat-alt\">\n          <div class=\"lrmu-bigstat-fig\">7 PMs<\/div>\n          <div class=\"lrmu-bigstat-lab\">in 10 years &mdash; each bringing tax changes that moved the market. The report shows exactly how, government by government.<\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- ======================== PODCAST ======================== -->\n  <section class=\"lrmu-podcast\" id=\"lrmu-podcast\" data-reveal>\n    <div class=\"lrmu-podcast-band\">\n      <div class=\"lrmu-podcast-copy\">\n        <div class=\"lrmu-eyebrow\"><span class=\"lrmu-dash\"><\/span>Prefer to listen?<\/div>\n        <h3 class=\"lrmu-h3\">The Summer 2026 report &mdash; podcast summary<\/h3>\n        <p class=\"lrmu-podcast-sub\">A five&#8209;minute summary of the quarter&rsquo;s numbers: falling London house prices, the Renters&rsquo; Rights Act and what a new PM means for property taxes.<\/p>\n        <div class=\"lrmu-podcast-attr\"><span class=\"rule\"><\/span><span>Prime London Market Update &middot; Summer 2026<\/span><\/div>\n      <\/div>\n\n      <div class=\"lrmu-podcast-video\">\n        <div class=\"lrmu-podcast-slot\" id=\"lrmu-podcast-slot\">\n          <!-- \u25bc\u25bc VIMEO PODCAST \u2014 PASTE THE VIMEO EMBED CODE (iframe) DIRECTLY BELOW THIS LINE \u25bc\u25bc -->\n\n          <!-- Live embed \u2014 PLMU Summer Podcast 2026 -->\n          <iframe title=\"vimeo-player\" src=\"https:\/\/player.vimeo.com\/video\/1213861243?h=79e94a7fb3\" width=\"640\" height=\"360\" frameborder=\"0\" referrerpolicy=\"strict-origin-when-cross-origin\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" allowfullscreen><\/iframe>\n\n          <!-- \u25b2\u25b2 Once the iframe is pasted above, the placeholder below hides itself automatically. \u25b2\u25b2 -->\n          <div class=\"lrmu-podcast-placeholder\" id=\"lrmu-podcast-placeholder\">\n            <div class=\"lrmu-play\">&#9654;&#xFE0E;<\/div>\n            <div class=\"lrmu-podcast-ptxt\">\n              <strong>Podcast episode coming soon<\/strong>\n              <span>The audio summary of this report will appear here. Download the full report below in the meantime.<\/span>\n            <\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- ======================== DOWNLOAD \/ HUBSPOT FORM ======================== -->\n  <section class=\"lrmu-download\" id=\"lrmu-download\">\n    <div class=\"lrmu-dl-inner\">\n      <div class=\"lrmu-dl-copy\" data-reveal>\n        <div class=\"lrmu-eyebrow lrmu-eyebrow-light\"><span class=\"lrmu-dash\"><\/span>Free download<\/div>\n        <h3>Download the Prime London Market Update &mdash; Summer 2026<\/h3>\n        <p>Get the complete 13&#8209;page report, including every chart, the PM&#8209;by&#8209;PM price table and the full Renters&rsquo;&nbsp;Rights&nbsp;Act analysis &mdash; straight to your inbox.<\/p>\n        <ul class=\"lrmu-dl-points\">\n          <li>Whole&#8209;of&#8209;market data agents themselves rely on<\/li>\n          <li>Prime central London, prime London and prime fringe &mdash; postcode&#8209;level catchments<\/li>\n          <li>Quarterly &mdash; Summer edition covers data to 30 June 2026<\/li>\n        <\/ul>\n        <div class=\"lrmu-dl-chips\">\n          <div class=\"lrmu-dl-chip\"><div class=\"fig\">13<\/div><div class=\"lab\">pages of charts, tables and analysis<\/div><\/div>\n          <div class=\"lrmu-dl-chip\"><div class=\"fig\">4<\/div><div class=\"lab\">sections: sales, super prime, political impacts, lettings<\/div><\/div>\n        <\/div>\n        <p class=\"lrmu-dl-privacy\">We&rsquo;ll email you the report and occasional LonRes research. Unsubscribe any time.<\/p>\n      <\/div>\n\n      <div class=\"lrmu-dl-formcard\" data-reveal>\n        <div class=\"lrmu-form-slot\" id=\"lrmu-form-slot\">\n          <!-- \u25bc\u25bc HUBSPOT FORM \u2014 PASTE THE HUBSPOT EMBED CODE DIRECTLY BELOW THIS LINE \u25bc\u25bc\n\n               Example of what HubSpot gives you:\n               <script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js-eu1.hsforms.net\/forms\/embed\/v2.js\"><\/script>\n               <script>\n                 hbspt.forms.create({ region: \"eu1\", portalId: \"XXXXXXX\", formId: \"XXXX-XXXX-XXXX\" });\n               <\/script>\n\n               The pink placeholder below hides itself automatically as soon as\n               the HubSpot form renders \u2014 no need to delete anything.\n          -->\n\n          <!-- Live embed \u2014 Summer 2026 Market Update form -->\n          <script charset=\"utf-8\" type=\"text\/javascript\" src=\"https:\/\/js-eu1.hsforms.net\/forms\/embed\/v2.js\"><\/script>\n          <script>\n            hbspt.forms.create({ region: \"eu1\", portalId: \"143586328\", formId: \"6b1861e7-f8e0-4df1-8029-eaa723c1e660\" });\n          <\/script>\n\n          <!-- \u25b2\u25b2 HUBSPOT FORM EMBED AREA \u25b2\u25b2 -->\n          <div class=\"lrmu-form-placeholder\" id=\"lrmu-form-placeholder\">\n            <div class=\"lrmu-form-ph-badge\">HubSpot form slot<\/div>\n            <p><strong>Lead&#8209;gen form goes here.<\/strong><\/p>\n            <p>Paste the HubSpot embed code into the marked area in this block&rsquo;s HTML. The form will pick up LonRes styling automatically.<\/p>\n            <div class=\"lrmu-ph-fields\" aria-hidden=\"true\">\n              <div class=\"lrmu-ph-field\"><\/div>\n              <div class=\"lrmu-ph-field\"><\/div>\n              <div class=\"lrmu-ph-field lrmu-ph-field-wide\"><\/div>\n              <div class=\"lrmu-ph-btn\">Download the report<\/div>\n            <\/div>\n          <\/div>\n        <\/div>\n        <p class=\"lrmu-form-alt\">Trouble with the form? Email <a href=\"mailto:research@lonres.com\">research@lonres.com<\/a> and we&rsquo;ll send the report over.<\/p>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- ======================== FAQ ======================== -->\n  <section class=\"lrmu-faq\" data-reveal>\n    <h3 class=\"lrmu-h3\">Prime London property market: your questions answered<\/h3>\n    <p class=\"lrmu-sub\">Quick answers from the Summer 2026 data &mdash; the detail behind each sits in the full report.<\/p>\n\n    <div class=\"lrmu-faq-list\">\n      <details class=\"lrmu-faq-item\">\n        <summary><span>Are London house prices falling in 2026?<\/span><i><\/i><\/summary>\n        <div class=\"lrmu-faq-a\"><p>In prime London, yes. The LonRes Prime London Sales Index recorded a 7.5% annual fall in achieved prices in Q2 2026 &mdash; the largest drop since 2009 &mdash; with prime central London down 9.0%. High stock levels and frequent price reductions are giving buyers more choice and more negotiating power.<\/p><\/div>\n      <\/details>\n\n      <details class=\"lrmu-faq-item\">\n        <summary><span>Why are prime London property prices falling?<\/span><i><\/i><\/summary>\n        <div class=\"lrmu-faq-a\"><p>Supply and sentiment. Available homes for sale are up 64.7% on the end of 2019, every month of 2026 has seen over 50% more price reductions than the long&#8209;term average, and renewed speculation about property tax changes is making discretionary buyers and sellers pause. The report unpacks each driver in detail.<\/p><\/div>\n      <\/details>\n\n      <details class=\"lrmu-faq-item\">\n        <summary><span>What is the average discount on a London property in 2026?<\/span><i><\/i><\/summary>\n        <div class=\"lrmu-faq-a\"><p>Across prime London, sellers accepted an average discount to asking price of 10.4% in the first half of 2026, up from 8.3% a year earlier. In the &pound;5m+ super prime market the average discount is larger still, at 13.0%. Average time on the market rose to 186 days.<\/p><\/div>\n      <\/details>\n\n      <details class=\"lrmu-faq-item\">\n        <summary><span>How has the Renters&rsquo; Rights Act affected the London rental market?<\/span><i><\/i><\/summary>\n        <div class=\"lrmu-faq-a\"><p>The Act came into force on 1 May 2026 and, among other changes, ends letting above the advertised rent. It&rsquo;s early days, but landlord and tenant behaviour is already shifting. Notably, tenancies over &pound;100,000 a year are exempt &mdash; and almost 1 in 8 prime London lets in 2026 fall above that threshold. The report maps this exposure area by area.<\/p><\/div>\n      <\/details>\n\n      <details class=\"lrmu-faq-item\">\n        <summary><span>Will stamp duty be scrapped or replaced by a mansion tax?<\/span><i><\/i><\/summary>\n        <div class=\"lrmu-faq-a\"><p>Nothing is confirmed. The new Prime Minister has ruled out scrapping stamp duty this year, but proposals such as a proportional property tax &mdash; a flat 0.48% annual levy replacing stamp duty and council tax &mdash; are reportedly under consideration. The report examines what each scenario could mean for prime London homeowners.<\/p><\/div>\n      <\/details>\n\n      <details class=\"lrmu-faq-item\">\n        <summary><span>What is the outlook for the London property market?<\/span><i><\/i><\/summary>\n        <div class=\"lrmu-faq-a\"><p>Forward indicators are mixed: properties going under offer rose 9.0% year&#8209;on&#8209;year in Q2, pointing to improving future activity, but tax uncertainty is weighing on commitment. As Nick Gregori, Head of Research, puts it: &ldquo;The market can better adapt to changes when it is functioning strongly, which is not the case right now.&rdquo;<\/p><\/div>\n      <\/details>\n    <\/div>\n  <\/section>\n\n  <!-- ======================== NEWSLETTER \/ SECONDARY CTA ======================== -->\n  <section class=\"lrmu-news\" data-reveal>\n    <div class=\"lrmu-news-inner\">\n      <div>\n        <h3>Get prime London insight every week<\/h3>\n        <p>The report lands quarterly &mdash; our newsletter keeps you across London house prices, lettings and the market news that matters in between.<\/p>\n      <\/div>\n      <div class=\"lrmu-news-ctas\">\n        <a class=\"lrmu-btn lrmu-btn-primary\" href=\"https:\/\/lonres.com\/public\/newsletter\/\">Sign up to the newsletter<\/a>\n        <a class=\"lrmu-btn lrmu-btn-ghost2\" href=\"https:\/\/lonres.com\/public\/free-trial\/\">Explore LonRes with a free trial<\/a>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- ======================== FOOT NOTE ======================== -->\n  <div class=\"lrmu-foot\" data-reveal>\n    <p><strong>About this data.<\/strong> LonRes tracks achieved prices, activity and stock across prime London using data shared by the capital&rsquo;s leading agents &mdash; covering prime central London (Mayfair, St James&rsquo;s, Knightsbridge, Belgravia, Chelsea, South Kensington and Kensington), prime London (including Notting Hill, Holland Park, Marylebone, Regent&rsquo;s Park and St John&rsquo;s Wood) and the prime fringe, by postcode. Analysis by Nick Gregori, Head of Research. Media enquiries: <a href=\"mailto:research@lonres.com\">research@lonres.com<\/a> &middot; 020&nbsp;7924&nbsp;6622.<\/p>\n    <p class=\"lrmu-foot-src\">Source: LonRes. Prime London Market Update, Summer Edition 2026. Data to 30 June 2026.<\/p>\n  <\/div>\n<\/div>\n\n<!-- ======================== STRUCTURED DATA (SEO \/ AEO) ======================== -->\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"Report\",\n  \"name\": \"LonRes Prime London Market Update \u2014 Summer Edition 2026\",\n  \"headline\": \"Prime London Market Update \u2014 Summer 2026\",\n  \"description\": \"Quarterly analysis of the prime London property market: achieved sale prices fell 7.5% year-on-year in Q2 2026 \u2014 the largest fall since 2009 \u2014 while the Renters' Rights Act reshapes the prime lettings market and property tax reform returns to the agenda.\",\n  \"datePublished\": \"2026-07\",\n  \"inLanguage\": \"en-GB\",\n  \"temporalCoverage\": \"2026-01-01\/2026-06-30\",\n  \"spatialCoverage\": { \"@type\": \"Place\", \"name\": \"Prime London, United Kingdom\" },\n  \"author\": {\n    \"@type\": \"Person\",\n    \"name\": \"Nick Gregori\",\n    \"jobTitle\": \"Head of Research\",\n    \"worksFor\": { \"@type\": \"Organization\", \"name\": \"LonRes\", \"url\": \"https:\/\/lonres.com\" }\n  },\n  \"publisher\": { \"@type\": \"Organization\", \"name\": \"LonRes\", \"url\": \"https:\/\/lonres.com\" },\n  \"about\": [\n    { \"@type\": \"Thing\", \"name\": \"Prime London property market\" },\n    { \"@type\": \"Thing\", \"name\": \"London house prices\" },\n    { \"@type\": \"Thing\", \"name\": \"Prime central London\" },\n    { \"@type\": \"Thing\", \"name\": \"Renters' Rights Act\" },\n    { \"@type\": \"Thing\", \"name\": \"Stamp duty and property tax reform\" }\n  ],\n  \"isAccessibleForFree\": false\n}\n<\/script>\n\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Are London house prices falling in 2026?\",\n      \"acceptedAnswer\": { \"@type\": \"Answer\", \"text\": \"In prime London, yes. The LonRes Prime London Sales Index recorded a 7.5% annual fall in achieved prices in Q2 2026 \u2014 the largest drop since 2009 \u2014 with prime central London down 9.0%. High stock levels and frequent price reductions are giving buyers more choice and more negotiating power.\" }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Why are prime London property prices falling?\",\n      \"acceptedAnswer\": { \"@type\": \"Answer\", \"text\": \"Supply and sentiment. 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