Monthly Briefing: Prime London Market - February 2025

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Report highlights 

Stay clued up this February – access your latest briefing, and discover how many trends continued in the prime sales market for the start of 2025, while annual rental growth across prime London increased to its highest level since November 2023. 

Sales Market

  • The prime London sales market recorded a steady start to 2025 in January.
  • The number of properties going under offer was 18.7% higher than a year ago, and 37.9% more than the 2017-2019 (pre-pandemic average) January average.
 

Lettings Market

  • A combination of rising rental values and a lack of new supply means lower price points have relatively much lower levels of stock.
  • Annual rental growth across prime London increased to 5.0% in January and average rents were 32.2% above their 2017-2019 (pre-pandemic) average.
 

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