Prime Perspectives
Notting Hill
Where LonRes data meets the lived experience of London’s top agents.
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Michael Diacos
Notting Hill is known for its colourful streets, bustling Portobello Road Market and, of course, the iconic Notting Hill Carnival. From a property perspective, it’s long been regarded as one of London’s most desirable and prestigious neighbourhoods — offering a blend of period charm, luxury living, and strong investment potential.
At LonRes, our sales archive on Notting Hill stretches back 25 years, offering an unrivalled view of pricing patterns, area development and trends across the decades. We can see which homes sold quickly, which ones didn’t, and how market dynamics have shifted over time. This kind of historic depth provides the foundation for real insight into the area’s long-term performance and its ongoing appeal.
But while data forms the backbone of our market intelligence, it is always valuable to learn what agents on the ground are seeing. That’s why we created Prime Perspectives — a new series bringing LonRes data into conversation with the experiences of agents working in Prime Central London. It’s about adding colour and texture to the numbers — exploring how the stats fit with what agents are seeing day to day, and uncovering the stories that sit beyond the charts.
For this edition, we were joined by:
- Soroush Prado, Head of Sales, Kinleigh Folkard & Hayward Notting Hill (Instagram)
- Charles Erwin, Director, Winkworth Notting Hill
- Dan Martin, Head of Prime Residential, Savills Notting Hill
So, what are agents seeing in the Notting Hill market?
Buyer Demographics
One clear thread that emerged in conversations with agents was the presence of American buyers. All three agents referenced this — a trend reflected in our Q1 2025 LonRes Agent Survey, which gathered responses from agents working across Kensington, Notting Hill and Holland Park. Of those working in sales, 40% reported increased demand from US buyers compared with a year ago, while a further 29% said demand had remained consistent (Source: LonRes Agent Survey, Q1 2025).
While nationality was a consistent talking point, the age and lifestyle range of buyers remains diverse — from first-time buyers to grandparents purchasing pieds-à-terre to be closer to family.
“Our main demographic is mid to late thirties, all the way up to 65-ish.” – Charles Erwin
Data from our agents survey shows that 52% of agents reported an increase in parents buying properties for their children in the area compared with the same time last year, meanwhile 80% reported a decrease in investors looking to buy to hold over the same time period (Source: LonRes Agent Survey, Q1 2025).
“I couldn't live without LonRes.” - Soroush Prado
State of the Market
Spring is traditionally the start of the selling year and activity – from both buyers and sellers – is picking up.
Soroush described the current market as “buoyant”, noting that demand is once again outstripping supply — an encouraging sign of “organic strong markets”. Charles observed that today’s buyers tend to be “really concentrated in what they’re looking for”, a sentiment that correlates to our data showing a 9.9% increase in transactions when comparing Q1 2025 with Q1 2024 figures for the area (Source: LonRes).
Dan, drawing on research from Savills, reported that prices in Notting Hill have risen by approximately 10% since the pandemic, outpacing many other parts of Prime Central London (Source: Savills Research).
“Growth since the pandemic far exceeds other parts of PCL.” – Dan Martin
LonRes figures show a similar pattern. Since 2019:
- Flats in W11 have increased by 10.3%
- Houses in W11 have risen by 5.4%
(Source: LonRes, 2019 vs. 2025)
Looking at responses from our survey, when agents were asked “What is your house price forecast for your area in 2025?” Roughly 48% predicted a rise, with 24% of respondents anticipating the market to remain the same. Interestingly, 66% of respondents anticipated either slightly or much higher transaction volumes in 2025 compared with 2024 (Source: LonRes Agent Survey, Q1 2025).
“Growth since the pandemic far exceeds other parts of PCL.” – Dan Martin
LonRes figures show a similar pattern. Since 2019:
- Flats in W11 have increased by 10.3%
- Houses in W11 have risen by 5.4%
(Source: LonRes, 2019 vs. 2025)
Looking at responses from our survey, when agents were asked “What is your house price forecast for your area in 2025?” Roughly 48% predicted a rise, with 24% of respondents anticipating the market to remain the same. Interestingly, 66% of respondents anticipated either slightly or much higher transaction volumes in 2025 compared with 2024 (Source: LonRes Agent Survey, Q1 2025).
Property Types and Buyer Priorities
Our data points to the enduring appeal of flats in the area, which account for around 70% of available properties, compared to 30% houses — a ratio also echoed by the agents we spoke to (Source: LonRes).
Notting Hill’s signature features — generous proportions, mews streets, garden squares — continue to hold strong appeal, particularly in a post-pandemic world where space and greenery have become increasingly important. Dan noted that these qualities have contributed to the neighbourhood’s resilience and its ability to outperform other areas.
“Anything turn-key tends to shift well.” – Soroush Prado
According to Soroush, homes that are ready to move into are in strong demand, while those requiring work take a little longer to sell. Similar sentiments were captured during our agent survey where 43% of respondents reported that buyer demand from developers looking to buy to sell had decreased compared with a year ago. Charles pointed to the local charm of mews streets like St Luke’s Mews, made famous by its cameo in Love Actually — a reminder that lifestyle appeal often plays a role alongside location and layout.
Data and lived experience
At LonRes, we believe in data-led insight — but we also know that markets are lived, not just measured. The agents we speak to in Prime Perspectives help add richness and depth to the picture our data paints, offering real-world context that deepens our understanding.
We’re grateful to Soroush Prado, Charles Erwin, and Dan Martin for bringing their local expertise to this edition — and for sharing their perspectives on what’s shaping the market today.
This is just the beginning
Prime Perspectives is our new series spotlighting London’s most sought-after neighbourhoods – blending decades of LonRes data with local insight from agents in the know. Stay tuned as we continue our journey through Prime Central London, one postcode at a time.
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